Groundwork

Fitness and classes · County · New Jersey

Gyms in Essex County, NJ

The gyms in Essex County, NJ, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #233 of 1,792 scored counties
#8 of 21 scored counties in New Jersey

Listings
225
55 chain locations (24%)
Official establishments
107
All fitness and recreational sports centers · −7.0% since 2019
Household spending a year
$346.7M
On memberships, classes and admissions · $1,084 a household
Spending per listing
$1.5M
18% above the U.S.
Listings per 10k households
7.0
8% below the U.S.
Population, 2025
896,379
+4.2% since 2020

See the gyms around any address in Essex County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Essex County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 225 gyms in Essex County. Chain locations make up 24% of them, against 28% across the U.S. That is 7.0 per 10,000 households, 8% below the U.S. rate of 7.6.

At $1,084 per household (10% above the U.S. average), households in Essex County spend about $346.7M a year on memberships, classes and admissions. That is about $1.5M of household spending for each gym on map listings, 18% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Essex County was 107 in 2023, down 7.0% from 2019. That is one for every 2,989 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 8 SBA-backed loans worth $2.5M have gone to businesses classed as fitness and recreational sports centers in Essex County.

Population estimates show Essex County grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms in Essex County is 70 (upper middle), #233 of 1,792 scored counties and #8 of 21 scored counties in New Jersey. That puts it in the top quarter of counties.

How Essex County compares

The same measures for New Jersey and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Essex County, NJ compared with New Jersey and the U.S.
MeasureEssex CountyNew JerseyU.S.
Listings per 10k households7.08.47.6
Spending per listing$1.5M$1.5M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,9892,3463,109
Official establishment growth, 2019–2023−7.0%−7.1%+5.8%
Population growth, 2020–2025+4.2%+3.0%+3.1%
Spending per household on memberships, classes and admissions$1,084$1,238$983
Median household income$80,789$103,556$80,734
Groundwork market score7058

Official counts and lending

Businesses

Official establishments, 2019 to 2023
115 → 107All fitness and recreational sports centers · −7.0% over the period
Employees, 2023
1,937
Annual payroll, 2023
$43.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22555 chain locations
Listings at the U.S. rate for this spending
266The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$2.5M

SBA-backed loans to businesses classed as fitness and recreational sports centers in Essex County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Essex County

Population, 2025 estimate
896,379+4.2% since 2020
Households
319,788
Median age
38.6
Homes lived in by their owners
45%
Vehicles per household
1.3
Land area
126 sq. mi.
People per square mile
6,845
Median household income
$80,789+31.3% vs. 2015–2019, before inflation
Average household income
$131,554
Median home value
$524,100
Jobs located here
362,597
Daytime population
843,719Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Essex County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Essex County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in New Jersey for gyms, numbered among those based in New Jersey, with Essex County marked.

Top counties in New Jersey

Counties in New Jersey ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Salem County, NJ77124.8$1.9M+2.3%#100 of 1,792
2Ocean County, NJ771496.1$1.7M+5.6%#102 of 1,792
3Warren County, NJ75306.6$1.6M+3.2%#133 of 1,792
4Middlesex County, NJ732006.5$2M+2.6%#159 of 1,792
5Passaic County, NJ73985.5$1.9M+1.6%#160 of 1,792
6Sussex County, NJ71508.7$1.5M+2.9%#209 of 1,792
7Hudson County, NJ701916.4$1.8M+1.8%#222 of 1,792
8Essex County, NJ702257.0$1.5M+4.2%#233 of 1,792
9Union County, NJ661607.9$1.6M+5.0%#312 of 1,792
10Somerset County, NJ651269.6$1.7M+3.5%#351 of 1,792

Other business types in Essex County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Essex County, NJ?

Essex County has 225 gyms on map listings as of September 2026. 55 of them (24%) are chain locations. The listings count gyms and fitness centers. Official counts show 107 businesses with payroll classed as fitness and recreational sports centers in 2023, down 7.0% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Essex County, NJ spend on memberships, classes and admissions?

About $346.7M a year, or $1,084 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 225 gyms on map listings, it comes to $1.5M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 319,788 households in Essex County and national spending patterns by income.

How does Essex County, NJ compare with the U.S. for gyms?

Essex County has 7.0 gyms per 10,000 households, 8% below the U.S. rate of 7.6. Spending per gym is $1.5M, 18% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Essex County would have about 266, against 225 on map listings. There is one business with payroll in the industry for every 2,989 households, against one for every 3,109 across the U.S. The official count fell 7.0% from 2019 to 2023, against +5.8% for the U.S.

How fast is Essex County, NJ growing?

Population estimates put Essex County at 896,379 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 319,788 households. The median household income in Essex County is $80,789 a year, in line with the U.S. median of $80,734. That rose 31.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Essex County scores 70 for gyms (upper middle), #233 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Essex County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Essex County

Screening a site or an acquisition in Essex County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Essex County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.