Groundwork

Clothing and laundry · Metro area · Minnesota

Clothing and shoe stores in the Rochester, MN metro area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Rochester, MN metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #105 of 387 scored metro areas
#2 of 5 scored metro areas based in Minnesota

Listings
131
69 chain locations (53%)
Official establishments
76
−1.3% since 2019
Household spending a year
$206.2M
On clothing, shoes and related services · $2,221 a household
Spending per listing
$1.6M
24% above the U.S.
Listings per 10k households
14.1
13% below the U.S.
Population, 2025
231,184
+2.0% since 2020

See the clothing and shoe stores around any address in the Rochester metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,221 per household (8% above the U.S. average), households in the Rochester metro area spend about $206.2M a year on clothing, shoes and related services. That works out to $1.6M per store, 24% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Rochester metro area has 131 clothing and shoe stores on map listings as of September 2026. Chain locations make up 53% of them, against 44% across the U.S. That is 14.1 per 10,000 households, 13% below the U.S. rate of 16.2.

Official counts show 76 businesses with payroll classed as clothing and shoe stores in the Rochester metro area in 2023, down 1.3% from 2019. That is one for every 1,222 households, against one for every 1,273 across the U.S. Official counts list 118 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $934K have gone to businesses classed as clothing and shoe stores in the Rochester metro area.

Population estimates put the population change in the Rochester metro area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). The Rochester metro area scores 63 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #105 of 387 scored metro areas and #2 of 5 scored metro areas based in Minnesota.

How the Rochester metro area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Rochester, MN metro area compared with Minnesota and the U.S.
MeasureRochester metro areaMinnesotaU.S.
Listings per 10k households14.114.016.2
Spending per listing$1.6M$1.6M$1.3M
Households per official establishment1,2221,4951,273
Official establishment growth, 2019–2023−1.3%−13.8%−12.2%
Population growth, 2020–2025+2.0%+2.1%+3.1%
Spending per household on clothing, shoes and related services$2,221$2,183$2,055
Median household income$91,882$89,062$80,734
Groundwork market score6367

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76−1.3% over the period
Employees, 2023
988
Annual payroll, 2023
$18M
One-person businesses, 2023
118Businesses with no payroll
Map listings, September 2026
13169 chain locations
Listings at the U.S. rate for this spending
162The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$934K

SBA-backed loans to businesses classed as clothing and shoe stores in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rochester metro area

Population, 2025 estimate
231,184+2.0% since 2020
Households
92,880
Median age
39.9
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
2,477 sq. mi.
People per square mile
92
Median household income
$91,882+24.7% vs. 2015–2019, before inflation
Average household income
$124,471
Median home value
$306,500
Jobs located here
129,873
Daytime population
235,233Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rochester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Minnesota

Every Minnesota market ranked →

The highest-scoring metro areas in Minnesota for clothing and shoe stores, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.

Top metro areas in Minnesota

Metro areas in Minnesota ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Minneapolis-St. Paul-Bloomington, MN-WI722,06214.0$1.7M+2.6%#50 of 387
2Rochester, MN6313114.1$1.6M+2.0%#105 of 387
Fargo, ND-MN6316615.0$1.3M+7.7%#114 of 387
3Duluth, MN-WI5715813.1$1.5M+0.2%#157 of 387
La Crosse-Onalaska, WI-MN5710414.4$1.3M+0.4%#160 of 387
4St. Cloud, MN5311414.6$1.3M+3.0%#186 of 387
Grand Forks, ND-MN506715.3$1.2M+0.8%#206 of 387
Sioux Falls, SD-MN5022318.2$1.1M+9.5%#208 of 387
5Mankato, MN308821.7$908K+1.2%#315 of 387

Other business types in the Rochester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Rochester, MN metro area?

Map listings as of September 2026 show 131 clothing and shoe stores in the Rochester metro area. 69 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 76 businesses with payroll classed as clothing and shoe stores in 2023, down 1.3% from 2019. Official counts also show 118 one-person businesses without payroll.

How much do households in the Rochester, MN metro area spend on clothing, shoes and related services?

About $206.2M a year, or $2,221 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 131 clothing and shoe stores on map listings, it comes to $1.6M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.

How does the Rochester, MN metro area compare with the U.S. for clothing and shoe stores?

The Rochester metro area has 14.1 clothing and shoe stores per 10,000 households, 13% below the U.S. rate of 16.2. Spending per store is $1.6M, 24% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Rochester metro area would have about 162, against 131 on map listings. There is one business with payroll in the industry for every 1,222 households, against one for every 1,273 across the U.S. The official count fell 1.3% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Rochester, MN metro area growing?

Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 63 for clothing and shoe stores (upper middle), #105 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rochester metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Rochester metro area

Screening a site or an acquisition in the Rochester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.