Auto · Metro area · Minnesota
Collision repair and body shops in the Rochester, MN metro area
The collision repair and body shops in the Rochester, MN metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #184 of 381 scored metro areas
#3 of 5 scored metro areas based in Minnesota
- Listings
- 29
- 3 chain locations (10%)
- Official establishments
- 31
- +3.3% since 2019
- Household spending a year
- $105.8M
- On vehicle maintenance and repairs · $1,139 a household
- Spending per listing
- $3.6M
- 18% above the U.S.
- Listings per 10k households
- 3.1
- In line with the U.S.
- Population, 2025
- 231,184
- +2.0% since 2020
See the collision repair and body shops around any address in the Rochester metro area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,139 per household (19% above the U.S. average), households in the Rochester metro area spend about $105.8M a year on vehicle maintenance and repairs. That is about $3.6M of household spending for each shop on map listings, 18% above the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 29 collision repair and body shops on map listings in the Rochester metro area as of September 2026. Chain locations make up 10% of them, against 14% across the U.S. Per 10,000 households, that is 3.1, in line with the U.S. rate of 3.1.
Official counts show 31 businesses with payroll classed as automotive body, paint and interior repair in the Rochester metro area in 2023, up 3.3% from 2019. That is one for every 2,996 households, against one for every 3,689 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $56K have gone to businesses classed as automotive body, paint and interior repair in the Rochester metro area.
Population estimates put the population change in the Rochester metro area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). For collision repair and body shops, the Rochester metro area has a Groundwork market score of 52 (upper middle): #184 of 381 scored metro areas and #3 of 5 scored metro areas based in Minnesota.
How the Rochester metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.1 | 3.1 |
| Spending per listing | $3.6M | $3.6M | $3.1M |
| Households per official establishment | 2,996 | 3,005 | 3,689 |
| Official establishment growth, 2019–2023 | +3.3% | +0.1% | −0.8% |
| Population growth, 2020–2025 | +2.0% | +2.1% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,139 | $1,108 | $958 |
| Median household income | $91,882 | $89,062 | $80,734 |
| Groundwork market score | 52 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31+3.3% over the period
- Employees, 2023
- 128
- Annual payroll, 2023
- $7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 293 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $56K
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 231,184+2.0% since 2020
- Households
- 92,880
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 2,477 sq. mi.
- People per square mile
- 92
- Median household income
- $91,882+24.7% vs. 2015–2019, before inflation
- Average household income
- $124,471
- Median home value
- $306,500
- Jobs located here
- 129,873
- Daytime population
- 235,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for collision repair and body shops, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minneapolis-St. Paul-Bloomington, MN-WI | 66 | 378 | 2.6 | $4.3M | +2.6% | #83 of 381 |
| Fargo, ND-MN | 57 | 31 | 2.8 | $3.7M | +7.7% | #151 of 381 |
| 2Mankato, MN | 56 | 11 | 2.7 | $4.1M | +1.2% | #159 of 381 |
| Sioux Falls, SD-MN | 53 | 45 | 3.7 | $3.1M | +9.5% | #181 of 381 |
| 3Rochester, MN | 52 | 29 | 3.1 | $3.6M | +2.0% | #184 of 381 |
| La Crosse-Onalaska, WI-MN | 50 | 27 | 3.7 | $2.8M | +0.4% | #204 of 381 |
| 4St. Cloud, MN | 40 | 31 | 4.0 | $2.8M | +3.0% | #264 of 381 |
| Grand Forks, ND-MN | 38 | 14 | 3.2 | $3.3M | +0.8% | #273 of 381 |
| 5Duluth, MN-WI | 26 | 55 | 4.6 | $2.4M | +0.2% | #339 of 381 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care63
- Auto repair shops59
- Collision repair and body shops52
- Car washes and detailing74
- Tire shops80
- Oil change and quick lube
- Gas stations72
- Insurance agencies29
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Rochester, MN metro area?
As of September 2026, map listings count 29 collision repair and body shops in the Rochester metro area. 3 of them (10%) are chain locations. The listings count collision repair and auto body shops. Official counts show 31 businesses with payroll classed as automotive body, paint and interior repair in 2023, up 3.3% from 2019.
How much do households in the Rochester, MN metro area spend on vehicle maintenance and repairs?
About $105.8M a year, or $1,139 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 29 collision repair and body shops on map listings, it comes to $3.6M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, MN metro area compare with the U.S. for collision repair and body shops?
The Rochester metro area has 3.1 collision repair and body shops per 10,000 households, in line with the U.S. rate of 3.1. Spending per shop is $3.6M, 18% above the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, the Rochester metro area would have about 34, against 29 on map listings. There is one business with payroll in the industry for every 2,996 households, against one for every 3,689 across the U.S. The official count rose 3.3% from 2019 to 2023, against −0.8% for the U.S.
How fast is the Rochester, MN metro area growing?
Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 52 for collision repair and body shops (upper middle), #184 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.