Child care · Metro area · Minnesota
Child care centers and preschools in the Rochester, MN metro area
Competitor counts, household spending and official business counts for child care centers and preschools in the Rochester, MN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #255 of 387 scored metro areas
#2 of 5 scored metro areas based in Minnesota
- Listings
- 56
- 11 chain locations (20%)
- Official establishments
- 65
- −4.5% since 2019
- Household spending a year
- $47.7M
- On child care and other personal services · $513 a household
- Spending per listing
- $851K
- 15% below the U.S.
- Listings per 10k households
- 6.0
- 3% above the U.S.
- Population, 2025
- 231,184
- +2.0% since 2020
See the child care centers and preschools around any address in the Rochester metro area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $513 per household (12% below the U.S. average), households in the Rochester metro area spend about $47.7M a year on child care and other personal services. That is about $851K of household spending for each center on map listings, 15% below the U.S. figure of $1M.
The Rochester metro area has 56 child care centers and preschools on map listings as of September 2026. Chain locations make up 20% of them, against 12% across the U.S. Per 10,000 households, that is 6.0, 3% above the U.S. rate of 5.8.
The official count of businesses with payroll classed as child care services in the Rochester metro area was 65 in 2023, down 4.5% from 2019. That is one for every 1,429 households, against one for every 1,573 across the U.S. Another 568 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $7.2M have gone to businesses classed as child care services in the Rochester metro area.
Population estimates put the population change in the Rochester metro area from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). For child care centers and preschools, the Rochester metro area has a Groundwork market score of 42 (lower middle): #255 of 387 scored metro areas and #2 of 5 scored metro areas based in Minnesota.
How the Rochester metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 6.0 | 5.8 |
| Spending per listing | $851K | $833K | $1M |
| Households per official establishment | 1,429 | 1,567 | 1,573 |
| Official establishment growth, 2019–2023 | −4.5% | +3.5% | +5.7% |
| Population growth, 2020–2025 | +2.0% | +2.1% | +3.1% |
| Spending per household on child care and other personal services | $513 | $500 | $581 |
| Median household income | $91,882 | $89,062 | $80,734 |
| Groundwork market score | 42 | 43 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65−4.5% over the period
- Employees, 2023
- 884
- Annual payroll, 2023
- $25M
- One-person businesses, 2023
- 568Businesses with no payroll
- Map listings, September 2026
- 5611 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $7.2M
SBA-backed loans to businesses classed as child care services in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 231,184+2.0% since 2020
- Households
- 92,880
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 2,477 sq. mi.
- People per square mile
- 92
- Median household income
- $91,882+24.7% vs. 2015–2019, before inflation
- Average household income
- $124,471
- Median home value
- $306,500
- Jobs located here
- 129,873
- Daytime population
- 235,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for child care centers and preschools, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Minneapolis-St. Paul-Bloomington, MN-WI | 45 | 954 | 6.5 | $866K | +2.6% | #235 of 387 |
| 2Rochester, MN | 42 | 56 | 6.0 | $851K | +2.0% | #255 of 387 |
| Fargo, ND-MN | 35 | 64 | 5.8 | $739K | +7.7% | #292 of 387 |
| Sioux Falls, SD-MN | 34 | 85 | 6.9 | $632K | +9.5% | #304 of 387 |
| Grand Forks, ND-MN | 32 | 20 | 4.6 | $842K | +0.8% | #314 of 387 |
| 3St. Cloud, MN | 32 | 40 | 5.1 | $797K | +3.0% | #315 of 387 |
| La Crosse-Onalaska, WI-MN | 32 | 39 | 5.4 | $735K | +0.4% | #317 of 387 |
| 4Duluth, MN-WI | 29 | 80 | 6.6 | $584K | +0.2% | #340 of 387 |
| 5Mankato, MN | 25 | 24 | 5.9 | $690K | +1.2% | #358 of 387 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools42
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Rochester, MN metro area?
Map listings as of September 2026 show 56 child care centers and preschools in the Rochester metro area. 11 of them (20%) are chain locations. The listings count day care centers and preschools. Official counts show 65 businesses with payroll classed as child care services in 2023, down 4.5% from 2019. Official counts list 568 one-person businesses without payroll.
How much do households in the Rochester, MN metro area spend on child care and other personal services?
About $47.7M a year, or $513 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 56 child care centers and preschools on map listings, it comes to $851K per center. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, MN metro area compare with the U.S. for child care centers and preschools?
The Rochester metro area has 6.0 child care centers and preschools per 10,000 households, 3% above the U.S. rate of 5.8. Spending per center is $851K, 15% below the U.S. figure of $1M. At the U.S. ratio of child care centers and preschools to household spending, the Rochester metro area would have about 48, against 56 on map listings. There is one business with payroll in the industry for every 1,429 households, against one for every 1,573 across the U.S. The official count fell 4.5% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Rochester, MN metro area growing?
Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 42 for child care centers and preschools (lower middle), #255 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.