Pets · Metro area · Minnesota
Veterinarians in the Rochester, MN metro area
How the Rochester, MN metro area compares with other metro areas and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #238 of 384 scored metro areas
#4 of 5 scored metro areas based in Minnesota
- Listings
- 42
- 9 chain locations (21%)
- Official establishments
- 27
- −13.8% since 2019
- Household spending a year
- $90.2M
- On pets · $971 a household
- Spending per listing
- $2.1M
- 21% below the U.S.
- Listings per 10k households
- 4.5
- 36% above the U.S.
- Population, 2025
- 231,184
- +2.0% since 2020
See the veterinarians around any address in the Rochester metro area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Rochester metro area comes to about $90.2M a year: $971 per household, 7% above the U.S. average. That is about $2.1M of household spending for each clinic on map listings, 21% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Rochester metro area has 42 veterinarians on map listings as of September 2026. Chain locations make up 21% of them, against 19% across the U.S. That is 4.5 per 10,000 households, 36% above the U.S. rate of 3.3.
The official count of businesses with payroll classed as veterinary services in the Rochester metro area was 27 in 2023, down 13.8% from 2019. That is one for every 3,440 households, against one for every 3,767 across the U.S.
Population estimates show the Rochester metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). For veterinarians, the Rochester metro area has a Groundwork market score of 44 (lower middle): #238 of 384 scored metro areas and #4 of 5 scored metro areas based in Minnesota.
How the Rochester metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochester metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 3.4 | 3.3 |
| Spending per listing | $2.1M | $2.8M | $2.7M |
| Households per official establishment | 3,440 | 3,663 | 3,767 |
| Official establishment growth, 2019–2023 | −13.8% | +4.3% | +6.8% |
| Population growth, 2020–2025 | +2.0% | +2.1% | +3.1% |
| Spending per household on pets | $971 | $951 | $909 |
| Median household income | $91,882 | $89,062 | $80,734 |
| Groundwork market score | 44 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27−13.8% over the period
- Employees, 2023
- 300
- Annual payroll, 2023
- $16.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 429 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochester metro area
- Population, 2025 estimate
- 231,184+2.0% since 2020
- Households
- 92,880
- Median age
- 39.9
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 2,477 sq. mi.
- People per square mile
- 92
- Median household income
- $91,882+24.7% vs. 2015–2019, before inflation
- Average household income
- $124,471
- Median home value
- $306,500
- Jobs located here
- 129,873
- Daytime population
- 235,233Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for veterinarians, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Fargo, ND-MN | 87 | 18 | 1.6 | $5.3M | +7.7% | #4 of 384 |
| Sioux Falls, SD-MN | 80 | 31 | 2.5 | $3.5M | +9.5% | #21 of 384 |
| Grand Forks, ND-MN | 68 | 10 | 2.3 | $3.5M | +0.8% | #66 of 384 |
| 1Minneapolis-St. Paul-Bloomington, MN-WI | 67 | 487 | 3.3 | $3.1M | +2.6% | #74 of 384 |
| 2Duluth, MN-WI | 60 | 28 | 2.3 | $3.5M | +0.2% | #111 of 384 |
| 3Mankato, MN | 56 | 11 | 2.7 | $3.1M | +1.2% | #152 of 384 |
| 4Rochester, MN | 44 | 42 | 4.5 | $2.1M | +2.0% | #238 of 384 |
| La Crosse-Onalaska, WI-MN | 39 | 24 | 3.3 | $2.5M | +0.4% | #261 of 384 |
| 5St. Cloud, MN | 38 | 30 | 3.8 | $2.2M | +3.0% | #275 of 384 |
Other business types in the Rochester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses44
- Veterinarians44
- Pet grooming and boarding44
- Pet stores61
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Rochester, MN metro area?
Map listings as of September 2026 show 42 veterinarians in the Rochester metro area. 9 of them (21%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 27 businesses with payroll classed as veterinary services in 2023, down 13.8% from 2019.
How much do households in the Rochester, MN metro area spend on pets?
About $90.2M a year, or $971 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 42 veterinarians on map listings, it comes to $2.1M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.
How does the Rochester, MN metro area compare with the U.S. for veterinarians?
The Rochester metro area has 4.5 veterinarians per 10,000 households, 36% above the U.S. rate of 3.3. Spending per clinic is $2.1M, 21% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Rochester metro area would have about 33, against 42 on map listings. There is one business with payroll in the industry for every 3,440 households, against one for every 3,767 across the U.S. The official count fell 13.8% from 2019 to 2023, against +6.8% for the U.S.
How fast is the Rochester, MN metro area growing?
Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 44 for veterinarians (lower middle), #238 of 384 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochester metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Rochester metro area
Screening a site or an acquisition in the Rochester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.