Groundwork

Fitness and classes · County · Kansas

Gyms in Douglas County, KS

The gyms in Douglas County, KS, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #655 of 1,792 scored counties
#10 of 32 scored counties in Kansas

Listings
39
9 chain locations (23%)
Official establishments
14
All fitness and recreational sports centers
Household spending a year
$46.2M
On memberships, classes and admissions · $916 a household
Spending per listing
$1.2M
9% below the U.S.
Listings per 10k households
7.7
In line with the U.S.
Population, 2025
120,920
+1.8% since 2020

See the gyms around any address in Douglas County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 39 gyms in Douglas County. 9 of them (23%) are chain locations, against 28% across the U.S. That comes to 7.7 for every 10,000 households, in line with the U.S. rate of 7.6.

Households in Douglas County spend about $46.2M a year on memberships, classes and admissions, or $916 per household, 7% below the U.S. average. Spread across 39 gyms, that is $1.2M per gym, 9% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in Douglas County was 14 in 2023. That is one for every 3,600 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 1 SBA-backed loan worth $739K has gone to businesses classed as fitness and recreational sports centers in Douglas County.

Population estimates show Douglas County grew 1.8% from 2020 to 2025, slower than the U.S. (+3.1%). Douglas County scores 57 (upper middle) on the Groundwork market score for gyms, ranking #655 of 1,792 scored counties and #10 of 32 scored counties in Kansas.

How Douglas County compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Douglas County, KS compared with Kansas and the U.S.
MeasureDouglas CountyKansasU.S.
Listings per 10k households7.77.67.6
Spending per listing$1.2M$1.2M$1.3M
Households per official establishment (all fitness and recreational sports centers)3,6003,8883,109
Official establishment growth, 2019–2023n/a+2.0%+5.8%
Population growth, 2020–2025+1.8%+1.3%+3.1%
Spending per household on memberships, classes and admissions$916$911$983
Median household income$69,746$74,275$80,734
Groundwork market score5752

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 14All fitness and recreational sports centers
Employees, 2023
301
Annual payroll, 2023
$4.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
399 chain locations
Listings at the U.S. rate for this spending
36The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$739K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Douglas County

Population, 2025 estimate
120,920+1.8% since 2020
Households
50,406
Median age
35.2
Homes lived in by their owners
50%
Vehicles per household
1.8
Land area
456 sq. mi.
People per square mile
264
Median household income
$69,746+17.4% vs. 2015–2019, before inflation
Average household income
$96,109
Median home value
$309,400
Jobs located here
51,342
Daytime population
115,968Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Douglas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Kansas for gyms, numbered among those based in Kansas, with Douglas County marked.

Top counties in Kansas

Counties in Kansas ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Butler County, KS8793.6$2.6M+3.1%#23 of 1,792
2Leavenworth County, KS81217.0$1.5M+3.2%#61 of 1,792
3Sedgwick County, KS671225.9$1.4M+2.6%#298 of 1,792
4Miami County, KS67118.0$1.3M+5.9%#303 of 1,792
5Pottawatomie County, KS6699.6$1.1M+6.9%#337 of 1,792
6Reno County, KS65124.7$1.5M−0.6%#359 of 1,792
7Wyandotte County, KS59355.7$1.3M+1.0%#566 of 1,792
8Johnson County, KS5926110.5$1.3M+4.2%#570 of 1,792
9Franklin County, KS5765.8$1.3M+1.1%#647 of 1,792
10Douglas County, KS57397.7$1.2M+1.8%#655 of 1,792

Other business types in Douglas County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Douglas County, KS?

Douglas County has 39 gyms on map listings as of September 2026. 9 of them (23%) are chain locations. The listings count gyms and fitness centers. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Douglas County, KS spend on memberships, classes and admissions?

About $46.2M a year, or $916 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 39 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 50,406 households in Douglas County and national spending patterns by income.

How does Douglas County, KS compare with the U.S. for gyms?

Douglas County has 7.7 gyms per 10,000 households, in line with the U.S. rate of 7.6. Spending per gym is $1.2M, 9% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Douglas County would have about 36, against 39 on map listings. There is one business with payroll in the industry for every 3,600 households, against one for every 3,109 across the U.S.

How fast is Douglas County, KS growing?

Population estimates put Douglas County at 120,920 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 50,406 households. The median household income in Douglas County is $69,746 a year, 14% below the U.S. median of $80,734. That rose 17.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 57 for gyms (upper middle), #655 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Douglas County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Douglas County

Screening a site or an acquisition in Douglas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.