Groceries and convenience · County · Florida
Grocery and convenience stores in Santa Rosa County, FL
Competitor counts, household spending and official business counts for grocery and convenience stores in Santa Rosa County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 89 out of 100: High
Ranked #58 of 2,402 scored counties
#2 of 65 scored counties in Florida
- Listings
- 108
- 73 chain locations (68%)
- Official establishments
- 30
- +30.4% since 2019
- Household spending a year
- $465.2M
- On groceries · $6,408 a household
- Spending per listing
- $4.3M
- 27% above the U.S.
- Listings per 10k households
- 14.9
- 20% below the U.S.
- Population, 2025
- 211,115
- +11.7% since 2020
See the grocery and convenience stores around any address in Santa Rosa County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery and convenience stores in Santa Rosa County is 89 (high), #58 of 2,402 scored counties and #2 of 65 scored counties in Florida. That puts it in the top 10% of counties for grocery and convenience stores.
Map listings as of September 2026 show 108 grocery and convenience stores in Santa Rosa County. 73 of them (68%) are chain locations, against 42% across the U.S. That comes to 14.9 for every 10,000 households, 20% below the U.S. rate of 18.7.
Household spending on groceries in Santa Rosa County comes to about $465.2M a year: $6,408 per household, in line with the U.S. average. That works out to $4.3M per store, 27% above the U.S. figure of $3.4M.
The official count of businesses with payroll classed as grocery and convenience stores in Santa Rosa County was 30 in 2023, up 30.4% from 2019. That is one for every 2,420 households, against one for every 1,293 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $900K have gone to businesses classed as grocery and convenience stores in Santa Rosa County. Population estimates put the population change in Santa Rosa County from 2020 to 2025 at +11.7%, faster than the U.S. (+3.1%).
How Santa Rosa County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Rosa County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.9 | 17.4 | 18.7 |
| Spending per listing | $4.3M | $3.5M | $3.4M |
| Households per official establishment | 2,420 | 1,240 | 1,293 |
| Official establishment growth, 2019–2023 | +30.4% | +9.7% | +7.2% |
| Population growth, 2020–2025 | +11.7% | +8.7% | +3.1% |
| Spending per household on groceries | $6,408 | $6,077 | $6,319 |
| Median household income | $91,922 | $74,568 | $80,734 |
| Groundwork market score | 89 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 30+30.4% over the period
- Employees, 2023
- 1,826
- Annual payroll, 2023
- $49.5M
- One-person businesses, 2023
- 27Businesses with no payroll
- Map listings, September 2026
- 10873 chain locations
- Listings at the U.S. rate for this spending
- 137The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $900K
SBA-backed loans to businesses classed as grocery and convenience stores in Santa Rosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Santa Rosa County
- Population, 2025 estimate
- 211,115+11.7% since 2020
- Households
- 72,605
- Median age
- 40.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 1,012 sq. mi.
- People per square mile
- 196
- Median household income
- $91,922+35.3% vs. 2015–2019, before inflation
- Average household income
- $114,225
- Median home value
- $329,800
- Jobs located here
- 45,310
- Daytime population
- 165,759Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Santa Rosa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Florida
Every Florida market ranked →The highest-scoring counties in Florida for grocery and convenience stores, numbered among those based in Florida, with Santa Rosa County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Johns County, FL | 90 | 188 | 16.2 | $4.3M | +25.0% | #50 of 2,402 |
| 2Santa Rosa County, FL | 89 | 108 | 14.9 | $4.3M | +11.7% | #58 of 2,402 |
| 3Sumter County, FL | 88 | 84 | 11.9 | $5.1M | +21.1% | #64 of 2,402 |
| 4Flagler County, FL | 88 | 74 | 14.1 | $4.3M | +21.0% | #66 of 2,402 |
| 5Clay County, FL | 87 | 110 | 13.1 | $4.8M | +9.4% | #77 of 2,402 |
| 6Charlotte County, FL | 81 | 127 | 14.0 | $4.2M | +15.5% | #165 of 2,402 |
| 7Pasco County, FL | 79 | 313 | 13.3 | $4.5M | +19.1% | #200 of 2,402 |
| 8Sarasota County, FL | 79 | 302 | 14.2 | $4.4M | +10.0% | #201 of 2,402 |
| 9Lake County, FL | 79 | 267 | 16.2 | $3.7M | +18.1% | #209 of 2,402 |
| 10Walton County, FL | 78 | 72 | 21.0 | $3M | +22.9% | #232 of 2,402 |
Other business types in Santa Rosa County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores89
- Grocery stores90
- Convenience stores82
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Santa Rosa County, FL?
There are 108 grocery and convenience stores on map listings in Santa Rosa County as of September 2026. 73 of them (68%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 30 businesses with payroll classed as grocery and convenience stores in 2023, up 30.4% from 2019. Official counts also show 27 one-person businesses without payroll.
How much do households in Santa Rosa County, FL spend on groceries?
About $465.2M a year, or $6,408 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 108 grocery and convenience stores on map listings, it comes to $4.3M per store. It is estimated from the incomes of the 72,605 households in Santa Rosa County and national spending patterns by income.
How does Santa Rosa County, FL compare with the U.S. for grocery and convenience stores?
Santa Rosa County has 14.9 grocery and convenience stores per 10,000 households, 20% below the U.S. rate of 18.7. Spending per store is $4.3M, 27% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Santa Rosa County would have about 137, against 108 on map listings. There is one business with payroll in the industry for every 2,420 households, against one for every 1,293 across the U.S. The official count rose 30.4% from 2019 to 2023, against +7.2% for the U.S.
How fast is Santa Rosa County, FL growing?
Population estimates put Santa Rosa County at 211,115 people in 2025, up 11.7% since 2020, faster than the U.S. (+3.1%). It has 72,605 households. Median household income in Santa Rosa County is $91,922, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Rosa County scores 89 for grocery and convenience stores (high), #58 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Santa Rosa County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Santa Rosa County
Screening a site or an acquisition in Santa Rosa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.