Groundwork

Groceries and convenience · County · Florida

Grocery stores in Santa Rosa County, FL

The grocery stores in Santa Rosa County, FL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 90 out of 100: Very high

Ranked #53 of 2,070 scored counties
#2 of 59 scored counties in Florida

Listings
32
23 chain locations (72%)
Official establishments
19
Businesses with payroll, 2023
Household spending a year
$465.2M
On groceries · $6,408 a household
Spending per listing
$14.5M
56% above the U.S.
Listings per 10k households
4.4
35% below the U.S.
Population, 2025
211,115
+11.7% since 2020

See the grocery stores around any address in Santa Rosa County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Santa Rosa County scores 90 (very high) on the Groundwork market score for grocery stores, ranking #53 of 2,070 scored counties and #2 of 59 scored counties in Florida. That puts it in the top 10% of counties for grocery stores.

As of September 2026, map listings count 32 grocery stores in Santa Rosa County. Chain locations make up 72% of them, against 37% across the U.S. That is 4.4 per 10,000 households, 35% below the U.S. rate of 6.8.

Household spending on groceries in Santa Rosa County comes to about $465.2M a year: $6,408 per household, in line with the U.S. average. That is about $14.5M of household spending for each store on map listings, 56% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

The official count of businesses with payroll classed as supermarkets and grocery stores in Santa Rosa County was 19 in 2023. That is one for every 3,821 households, against one for every 2,053 across the U.S. Population estimates put the population change in Santa Rosa County from 2020 to 2025 at +11.7%, faster than the U.S. (+3.1%).

How Santa Rosa County compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Santa Rosa County, FL compared with Florida and the U.S.
MeasureSanta Rosa CountyFloridaU.S.
Listings per 10k households4.46.56.8
Spending per listing$14.5M$9.4M$9.3M
Households per official establishment3,8212,2732,053
Official establishment growth, 2019–2023n/a+4.5%0.0%
Population growth, 2020–2025+11.7%+8.7%+3.1%
Spending per household on groceries$6,408$6,077$6,319
Median household income$91,922$74,568$80,734
Groundwork market score9059

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 19
Employees, 2023
1,778
Annual payroll, 2023
$48.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3223 chain locations
Listings at the U.S. rate for this spending
50The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Santa Rosa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Santa Rosa County

Population, 2025 estimate
211,115+11.7% since 2020
Households
72,605
Median age
40.9
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
1,012 sq. mi.
People per square mile
196
Median household income
$91,922+35.3% vs. 2015–2019, before inflation
Average household income
$114,225
Median home value
$329,800
Jobs located here
45,310
Daytime population
165,759Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Santa Rosa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery stores across Florida

Every Florida market ranked →

The highest-scoring counties in Florida for grocery stores, numbered among those based in Florida, with Santa Rosa County marked.

Top counties in Florida

Counties in Florida ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Johns County, FL91564.8$14.3M+25.0%#48 of 2,070
2Santa Rosa County, FL90324.4$14.5M+11.7%#53 of 2,070
3Nassau County, FL89123.1$20.9M+17.4%#57 of 2,070
4Clay County, FL88364.3$14.6M+9.4%#71 of 2,070
5Pasco County, FL86923.9$15.4M+19.1%#100 of 2,070
6Sumter County, FL86294.1$14.6M+21.1%#101 of 2,070
7Lake County, FL85774.7$12.8M+18.1%#112 of 2,070
8Charlotte County, FL83414.5$13M+15.5%#137 of 2,070
9Flagler County, FL82264.9$12.4M+21.0%#157 of 2,070
10Brevard County, FL801295.0$12.3M+9.1%#198 of 2,070

Other business types in Santa Rosa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Santa Rosa County, FL?

Santa Rosa County has 32 grocery stores on map listings as of September 2026. 23 of them (72%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 19 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in Santa Rosa County, FL spend on groceries?

About $465.2M a year, or $6,408 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 32 grocery stores on map listings, it comes to $14.5M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 72,605 households in Santa Rosa County and national spending patterns by income.

How does Santa Rosa County, FL compare with the U.S. for grocery stores?

Santa Rosa County has 4.4 grocery stores per 10,000 households, 35% below the U.S. rate of 6.8. Spending per store is $14.5M, 56% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Santa Rosa County would have about 50, against 32 on map listings. There is one business with payroll in the industry for every 3,821 households, against one for every 2,053 across the U.S.

How fast is Santa Rosa County, FL growing?

Population estimates put Santa Rosa County at 211,115 people in 2025, up 11.7% since 2020, faster than the U.S. (+3.1%). It has 72,605 households. Median household income in Santa Rosa County is $91,922, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Rosa County scores 90 for grocery stores (very high), #53 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Santa Rosa County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Santa Rosa County

Screening a site or an acquisition in Santa Rosa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Santa Rosa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.