Child care · Small-town market · Virginia
Child care centers and preschools in the Lake of the Woods, VA area
How the Lake of the Woods, VA area compares with other small-town markets and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 90 out of 100: Very high
Ranked #3 of 454 scored small-town markets
#1 of 3 scored small-town markets based in Virginia
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $8.2M
- On child care and other personal services · $551 a household
- Spending per listing
- $1.2M
- 17% above the U.S.
- Listings per 10k households
- 4.7
- 19% below the U.S.
- Population, 2025
- 40,083
- +10.1% since 2020
See the child care centers and preschools around any address in the Lake of the Woods area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for child care centers and preschools in the Lake of the Woods area is 90 (very high), #3 of 454 scored small-town markets and #1 of 3 scored small-town markets based in Virginia. That puts it in the top 10% of small-town markets for child care centers and preschools.
Map listings as of September 2026 show 7 child care centers and preschools in the Lake of the Woods area. One of them (14%) is a chain location, against 12% across the U.S. That comes to 4.7 for every 10,000 households, 19% below the U.S. rate of 5.8.
At $551 per household (5% below the U.S. average), households in the Lake of the Woods area spend about $8.2M a year on child care and other personal services. That is about $1.2M of household spending for each center on map listings, 17% above the U.S. figure of $1M.
The official count of businesses with payroll classed as child care services in the Lake of the Woods area was 4 in 2023. That is one for every 3,714 households, against one for every 1,573 across the U.S. Population estimates put the population change in the Lake of the Woods area from 2020 to 2025 at +10.1%, faster than the U.S. (+3.1%).
How the Lake of the Woods area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lake of the Woods area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 5.9 | 5.8 |
| Spending per listing | $1.2M | $1M | $1M |
| Households per official establishment | 3,714 | 1,702 | 1,573 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | +5.7% |
| Population growth, 2020–2025 | +10.1% | +2.8% | +3.1% |
| Spending per household on child care and other personal services | $551 | $602 | $581 |
| Median household income | $94,008 | $93,170 | $80,734 |
| Groundwork market score | 90 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 90
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 63Businesses with no payroll
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Lake of the Woods area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lake of the Woods area
- Population, 2025 estimate
- 40,083+10.1% since 2020
- Households
- 14,856
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 341 sq. mi.
- People per square mile
- 111
- Median household income
- $94,008
- Average household income
- $115,533
- Median home value
- $364,200
- Jobs located here
- 9,522
- Daytime population
- 31,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lake of the Woods area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for child care centers and preschools, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lake of the Woods area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 90 | 7 | 4.7 | $1.2M | +10.1% | #3 of 454 |
| 2Martinsville, VA | 58 | 6 | 2.2 | $1.4M | −1.9% | #164 of 454 |
| 3Danville, VA | 46 | 19 | 4.3 | $743K | −1.7% | #266 of 454 |
| Bluefield, WV-VA | 37 | 20 | 4.9 | $639K | −3.8% | #336 of 454 |
Other business types in the Lake of the Woods area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools90
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Lake of the Woods, VA area?
There are 7 child care centers and preschools on map listings in the Lake of the Woods area as of September 2026. One of them (14%) is a chain location. The listings count day care centers and preschools. Official counts show 4 businesses with payroll classed as child care services in 2023. Official counts also show 63 one-person businesses without payroll.
How much do households in the Lake of the Woods, VA area spend on child care and other personal services?
About $8.2M a year, or $551 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 7 child care centers and preschools on map listings, it comes to $1.2M per center. It is estimated from the incomes of the 14,856 households in the Lake of the Woods area and national spending patterns by income.
How does the Lake of the Woods, VA area compare with the U.S. for child care centers and preschools?
The Lake of the Woods area has 4.7 child care centers and preschools per 10,000 households, 19% below the U.S. rate of 5.8. Spending per center is $1.2M, 17% above the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Lake of the Woods area would have about 8, against 7 on map listings. There is one business with payroll in the industry for every 3,714 households, against one for every 1,573 across the U.S.
How fast is the Lake of the Woods, VA area growing?
Population estimates put the Lake of the Woods area at 40,083 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 14,856 households. The median household income in the Lake of the Woods area is $94,008 a year, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lake of the Woods area scores 90 for child care centers and preschools (very high), #3 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lake of the Woods area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Lake of the Woods area
Screening a site or an acquisition in the Lake of the Woods area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.