Real estate · Small-town market · Virginia
Real estate businesses in the Lake of the Woods, VA area
The real estate businesses in the Lake of the Woods, VA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #109 of 536 scored small-town markets
#1 of 3 scored small-town markets based in Virginia
- Listings
- 38
- 2 chain locations (5%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $245.5M
- On rent and homeowner costs · $16,525 a household
- Housing spending per listing (U.S. = 100)
- 149
- 49% above the U.S.
- Listings per 10k households
- 25.6
- 34% below the U.S.
- Population, 2025
- 40,083
- +10.1% since 2020
See the real estate businesses around any address in the Lake of the Woods area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 38 real estate businesses in the Lake of the Woods area. Of those, 2 are chain locations, or 5%, against 6% across the U.S. Per 10,000 households, that is 25.6, 34% below the U.S. rate of 38.5.
Households in the Lake of the Woods area spend about $245.5M a year on rent and homeowner costs, or $16,525 per household, in line with the U.S. average. Housing spending per office is 49% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Lake of the Woods area was 16 in 2023. That is one for every 929 households, against one for every 414 across the U.S. Official counts also show 160 one-person businesses without payroll.
Population estimates put the population change in the Lake of the Woods area from 2020 to 2025 at +10.1%, faster than the U.S. (+3.1%). The Lake of the Woods area scores 63 (upper middle) on the Groundwork market score for real estate businesses, ranking #109 of 536 scored small-town markets and #1 of 3 scored small-town markets based in Virginia. That puts it in the top quarter of small-town markets.
How the Lake of the Woods area compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Lake of the Woods area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.6 | 41.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 149 | 95 | 100 |
| Households per official establishment | 929 | 411 | 414 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +15.8% |
| Population growth, 2020–2025 | +10.1% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $16,525 | $16,844 | $16,661 |
| Median household income | $94,008 | $93,170 | $80,734 |
| Groundwork market score | 63 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 18
- Annual payroll, 2023
- $1M
- One-person businesses, 2023
- 160Businesses with no payroll
- Map listings, September 2026
- 382 chain locations
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Lake of the Woods area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lake of the Woods area
- Population, 2025 estimate
- 40,083+10.1% since 2020
- Households
- 14,856
- Median age
- 42.7
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.2
- Land area
- 341 sq. mi.
- People per square mile
- 111
- Median household income
- $94,008
- Average household income
- $115,533
- Median home value
- $364,200
- Jobs located here
- 9,522
- Daytime population
- 31,111Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lake of the Woods area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for real estate businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Lake of the Woods area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 63 | 38 | 25.6 | 149 | +10.1% | #109 of 536 |
| 2Danville, VA | 54 | 53 | 12.0 | 250 | −1.7% | #205 of 536 |
| 3Martinsville, VA | 54 | 37 | 13.8 | 216 | −1.9% | #209 of 536 |
| Bluefield, WV-VA | 53 | 61 | 15.1 | 201 | −3.8% | #224 of 536 |
Other business types in the Lake of the Woods area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Lake of the Woods, VA area?
There are 38 real estate businesses on map listings in the Lake of the Woods area as of September 2026. 2 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 16 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 160 one-person businesses have no payroll, by official counts.
How much do households in the Lake of the Woods, VA area spend on rent and homeowner costs?
About $245.5M a year, or $16,525 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 38 real estate businesses on map listings, housing spending per office is 49% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 14,856 households in the Lake of the Woods area and national spending patterns by income.
How does the Lake of the Woods, VA area compare with the U.S. for real estate businesses?
The Lake of the Woods area has 25.6 real estate businesses per 10,000 households, 34% below the U.S. rate of 38.5. The index of housing spending per office is 149, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Lake of the Woods area would have about 57, against 38 on map listings. There is one business with payroll in the industry for every 929 households, against one for every 414 across the U.S.
How fast is the Lake of the Woods, VA area growing?
Population estimates put the Lake of the Woods area at 40,083 people in 2025, up 10.1% since 2020, faster than the U.S. (+3.1%). It has 14,856 households. The median household income in the Lake of the Woods area is $94,008 a year, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lake of the Woods area scores 63 for real estate businesses (upper middle), #109 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lake of the Woods area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Lake of the Woods area
Screening a site or an acquisition in the Lake of the Woods area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lake of the Woods area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.