Beauty and personal care · County · Colorado
Hair salons in Otero County, CO
The hair salons in Otero County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 10 out of 100: Low
Ranked #2,307 of 2,339 scored counties
#36 of 36 scored counties in Colorado
- Listings
- 23
- 4 chain locations (17%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $814 a household
- Spending per listing
- $268K
- 38% below the U.S.
- Listings per 10k households
- 30.3
- 29% above the U.S.
- Population, 2025
- 17,683
- −5.2% since 2020
See the hair salons around any address in Otero County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Otero County is 10 (low), #2,307 of 2,339 scored counties and #36 of 36 scored counties in Colorado. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 23 hair salons in Otero County. Of those, 4 are chain locations, or 17%, against 14% across the U.S. That comes to 30.3 for every 10,000 households, 29% above the U.S. rate of 23.4.
Household spending on personal care products and services in Otero County comes to about $6.2M a year: $814 per household, 19% below the U.S. average. That works out to $268K per salon, 38% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as beauty salons in Otero County: counts under 3 aren’t published. Population estimates put the population change in Otero County from 2020 to 2025 at −5.2%, against +3.1% for the U.S.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.3 | 22.5 | 23.4 |
| Spending per listing | $268K | $498K | $430K |
| Households per official establishment | n/a | 1,170 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +16.3% | +6.0% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $814 | $1,118 | $1,005 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | 10 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 234 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for hair salons, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 86 | 11 | 11.0 | $1.2M | +16.5% | #28 of 2,339 |
| 2Weld County, CO | 83 | 198 | 15.9 | $686K | +14.2% | #53 of 2,339 |
| 3Adams County, CO | 76 | 349 | 18.5 | $593K | +6.6% | #142 of 2,339 |
| 4Broomfield County, CO | 68 | 65 | 20.5 | $626K | +6.3% | #355 of 2,339 |
| 5Douglas County, CO | 68 | 321 | 22.9 | $607K | +10.9% | #357 of 2,339 |
| 6Montezuma County, CO | 68 | 20 | 17.7 | $508K | +3.0% | #368 of 2,339 |
| 7Grand County, CO | 64 | 12 | 16.1 | $659K | +4.8% | #479 of 2,339 |
| 8Pueblo County, CO | 61 | 129 | 18.8 | $478K | +0.6% | #643 of 2,339 |
| 9Routt County, CO | 60 | 22 | 19.5 | $613K | +2.0% | #667 of 2,339 |
| 10Chaffee County, CO | 60 | 27 | 27.4 | $377K | +6.9% | #706 of 2,339 |
| 36Otero County, CO | 10 | 23 | 30.3 | $268K | −5.2% | #2,307 of 2,339 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons10
- Barbershops
- Nail salons
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Otero County, CO?
Otero County has 23 hair salons on map listings as of September 2026. 4 of them (17%) are chain locations. The listings count hair and beauty salons. No official count is published for beauty salons in Otero County: counts under 3 are left out. Official counts also show 39 one-person businesses without payroll.
How much do households in Otero County, CO spend on personal care products and services?
About $6.2M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 23 hair salons on map listings, it comes to $268K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for hair salons?
Otero County has 30.3 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $268K, 38% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Otero County would have about 14, against 23 on map listings.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 10 for hair salons (low), #2,307 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.