Groundwork

Funeral services · County · Colorado

Funeral homes in Otero County, CO

Competitor counts, household spending and official business counts for funeral homes in Otero County, CO, set against other counties and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$1.3M
On funerals · $175 a household
Spending per listing
$442K
35% below the U.S.
Listings per 10k households
4.0
90% above the U.S.
Population, 2025
17,683
−5.2% since 2020

See the funeral homes around any address in Otero County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in Otero County comes to about $1.3M a year: $175 per household, 23% above the U.S. average. That works out to $442K per home, 35% below the U.S. figure of $679K.

Otero County has 3 funeral homes on map listings as of September 2026. That is 4.0 per 10,000 households, 90% above the U.S. rate of 2.1.

Official counts don’t publish a figure for funeral homes and funeral services in Otero County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $1.2M has gone to businesses classed as funeral homes and funeral services in Otero County.

Population estimates put the population change in Otero County from 2020 to 2025 at −5.2%, against +3.1% for the U.S. With 3 funeral homes on map listings, Otero County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Otero County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Otero County, CO compared with Colorado and the U.S.
MeasureOtero CountyColoradoU.S.
Listings per 10k households4.01.32.1
Spending per listing$442K$911K$679K
Households per official establishmentn/a19,4618,510
Official establishment growth, 2019–2023n/a−12.2%−1.7%
Population growth, 2020–2025−5.2%+3.9%+3.1%
Spending per household on funerals$175$122$143
Median household income$54,037$95,470$80,734
Groundwork market scoreNot scored67

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.2M

SBA-backed loans to businesses classed as funeral homes and funeral services in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Otero County

Population, 2025 estimate
17,683−5.2% since 2020
Households
7,584
Median age
41.1
Homes lived in by their owners
69%
Vehicles per household
2.1
Land area
1,262 sq. mi.
People per square mile
15
Median household income
$54,037+41.6% vs. 2015–2019, before inflation
Average household income
$68,476
Median home value
$168,900
Jobs located here
5,492
Daytime population
16,328Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Otero County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for funeral homes, numbered among those based in Colorado, with Otero County marked.

Top counties in Colorado

Counties in Colorado ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Douglas County, CO80100.7$1.7M+10.9%#65 of 1,472
2Montrose County, CO7852.8$663K+4.1%#94 of 1,472
3Weld County, CO76151.2$981K+14.2%#121 of 1,472
4Larimer County, CO75161.0$1.2M+4.8%#133 of 1,472
5Arapahoe County, CO73230.9$1.3M+2.8%#170 of 1,472
6Mesa County, CO73132.0$775K+4.4%#188 of 1,472
7El Paso County, CO69341.2$991K+3.2%#250 of 1,472
8Adams County, CO68261.4$757K+6.6%#285 of 1,472
9Boulder County, CO64161.2$1.1M−0.7%#370 of 1,472
10Jefferson County, CO63391.6$833K−0.5%#396 of 1,472
Otero County, CONot scored34.0$442K−5.2%

Other business types in Otero County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Otero County, CO?

Map listings as of September 2026 show 3 funeral homes in Otero County. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Otero County: counts under 3 are left out.

How much do households in Otero County, CO spend on funerals?

About $1.3M a year, or $175 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $442K per home. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.

How does Otero County, CO compare with the U.S. for funeral homes?

Otero County has 4.0 funeral homes per 10,000 households, 90% above the U.S. rate of 2.1. Spending per home is $442K, 35% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Otero County would have about 2, against 3 on map listings.

How fast is Otero County, CO growing?

Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Otero County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Otero County

Screening a site or an acquisition in Otero County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.