Food and drink · County · Colorado
Pizza places in Otero County, CO
The pizza places in Otero County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,691 of 2,090 scored counties
#29 of 32 scored counties in Colorado
- Listings
- 6
- 5 chain locations (83%)
- Official establishments
- 13
- All limited-service restaurants
- Household spending a year
- $23.6M
- On food away from home · $3,115 a household
- Spending per listing
- $3.9M
- 23% below the U.S.
- Listings per 10k households
- 7.9
- In line with the U.S.
- Population, 2025
- 17,683
- −5.2% since 2020
See the pizza places around any address in Otero County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Otero County scores 33 (lower middle) on the Groundwork market score for pizza places, ranking #1,691 of 2,090 scored counties and #29 of 32 scored counties in Colorado. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 6 pizza places in Otero County. 5 of them (83%) are chain locations, against 58% across the U.S. That is 7.9 per 10,000 households, in line with the U.S. rate of 8.0.
Household spending on food away from home in Otero County comes to about $23.6M a year: $3,115 per household, 23% below the U.S. average. That works out to $3.9M per pizza place, 23% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 13 businesses with payroll classed as limited-service restaurants in Otero County in 2023. That is one for every 583 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Population estimates put the population change in Otero County from 2020 to 2025 at −5.2%, against +3.1% for the U.S.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 6.9 | 8.0 |
| Spending per listing | $3.9M | $6.4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 583 | 500 | 478 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +6.1% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on food away from home | $3,115 | $4,421 | $4,070 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | 33 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 13All limited-service restaurants
- Employees, 2023
- 332
- Annual payroll, 2023
- $6.3M
- One-person businesses, 2023
- 0All limited-service restaurants with no payroll
- Map listings, September 2026
- 65 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for pizza places, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Weld County, CO | 88 | 68 | 5.5 | $7.9M | +14.2% | #18 of 2,090 |
| 2Douglas County, CO | 84 | 83 | 5.9 | $9.5M | +10.9% | #45 of 2,090 |
| 3Fremont County, CO | 74 | 6 | 3.3 | $10.2M | +2.4% | #181 of 2,090 |
| 4Broomfield County, CO | 73 | 21 | 6.6 | $7.7M | +6.3% | #211 of 2,090 |
| 5Adams County, CO | 73 | 115 | 6.1 | $7.1M | +6.6% | #212 of 2,090 |
| 6Montezuma County, CO | 73 | 6 | 5.3 | $6.5M | +3.0% | #218 of 2,090 |
| 7Mesa County, CO | 73 | 38 | 5.8 | $6.5M | +4.4% | #220 of 2,090 |
| 8El Paso County, CO | 71 | 186 | 6.4 | $6.6M | +3.2% | #266 of 2,090 |
| 9Larimer County, CO | 71 | 105 | 6.8 | $6.4M | +4.8% | #271 of 2,090 |
| 10Arapahoe County, CO | 70 | 156 | 6.1 | $7.5M | +2.8% | #298 of 2,090 |
| 29Otero County, CO | 33 | 6 | 7.9 | $3.9M | −5.2% | #1,691 of 2,090 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Otero County, CO?
Otero County has 6 pizza places on map listings as of September 2026. 5 of them (83%) are chain locations. The listings count pizza restaurants. Official counts show 13 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.
How much do households in Otero County, CO spend on food away from home?
About $23.6M a year, or $3,115 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 6 pizza places on map listings, it comes to $3.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for pizza places?
Otero County has 7.9 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $3.9M, 23% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Otero County would have about 5, against 6 on map listings. There is one business with payroll in the industry for every 583 households, against one for every 478 across the U.S.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 33 for pizza places (lower middle), #1,691 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.