Beauty and personal care · County · Colorado
Salons, barbers and spas in Otero County, CO
Competitor counts, household spending and official business counts for salons, barbers and spas in Otero County, CO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 15 out of 100: Low
Ranked #2,343 of 2,385 scored counties
#36 of 36 scored counties in Colorado
- Listings
- 34
- 4 chain locations (12%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $814 a household
- Spending per listing
- $182K
- 15% below the U.S.
- Listings per 10k households
- 44.8
- 5% below the U.S.
- Population, 2025
- 17,683
- −5.2% since 2020
See the salons, barbers and spas around any address in Otero County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For salons, barbers and spas, Otero County has a Groundwork market score of 15 (low): #2,343 of 2,385 scored counties and #36 of 36 scored counties in Colorado. That puts it in the bottom quarter of counties.
Households in Otero County spend about $6.2M a year on personal care products and services, or $814 per household, 19% below the U.S. average. That is about $182K of household spending for each business on map listings, 15% below the U.S. figure of $213K.
There are 34 salons, barbers and spas on map listings in Otero County as of September 2026. Chain locations make up 12% of them, against 15% across the U.S. That is 44.8 per 10,000 households, 5% below the U.S. rate of 47.2.
Official counts don’t publish a figure for personal care services in Otero County, since they leave out counts under 3. Population estimates show Otero County declined 5.2% from 2020 to 2025, against +3.1% for the U.S.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.8 | 49.6 | 47.2 |
| Spending per listing | $182K | $226K | $213K |
| Households per official establishment | n/a | 616 | 804 |
| Official establishment growth, 2019–2023 | n/a | +21.5% | +14.1% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $814 | $1,118 | $1,005 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | 15 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 344 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for salons, barbers and spas, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 90 | 21 | 21.0 | $618K | +16.5% | #9 of 2,385 |
| 2Weld County, CO | 72 | 441 | 35.5 | $308K | +14.2% | #237 of 2,385 |
| 3Grand County, CO | 67 | 19 | 25.4 | $416K | +4.8% | #367 of 2,385 |
| 4Adams County, CO | 63 | 747 | 39.6 | $277K | +6.6% | #539 of 2,385 |
| 5Broomfield County, CO | 61 | 136 | 42.8 | $299K | +6.3% | #614 of 2,385 |
| 6Teller County, CO | 60 | 38 | 32.0 | $323K | 0.0% | #638 of 2,385 |
| 7Morgan County, CO | 58 | 46 | 41.6 | $217K | +4.2% | #763 of 2,385 |
| 8Chaffee County, CO | 58 | 51 | 51.7 | $199K | +6.9% | #765 of 2,385 |
| 9Montezuma County, CO | 57 | 44 | 39.0 | $231K | +3.0% | #810 of 2,385 |
| 10Douglas County, CO | 56 | 772 | 55.2 | $252K | +10.9% | #850 of 2,385 |
| 36Otero County, CO | 15 | 34 | 44.8 | $182K | −5.2% | #2,343 of 2,385 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons10
- Barbershops
- Nail salons
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Otero County, CO?
As of September 2026, map listings count 34 salons, barbers and spas in Otero County. 4 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. No official count is published for personal care services in Otero County: counts under 3 are left out. Official counts also show 58 one-person businesses without payroll.
How much do households in Otero County, CO spend on personal care products and services?
About $6.2M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 34 salons, barbers and spas on map listings, it comes to $182K per business. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for salons, barbers and spas?
Otero County has 44.8 salons, barbers and spas per 10,000 households, 5% below the U.S. rate of 47.2. Spending per business is $182K, 15% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Otero County would have about 29, against 34 on map listings.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 15 for salons, barbers and spas (low), #2,343 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.