Pets · County · Colorado
Pet businesses in Otero County, CO
How Otero County, CO compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #2,048 of 2,200 scored counties
#35 of 37 scored counties in Colorado
- Listings
- 9
- 0 chain locations (0%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $5.7M
- On pets · $751 a household
- Spending per listing
- $633K
- 28% below the U.S.
- Listings per 10k households
- 11.9
- 14% above the U.S.
- Population, 2025
- 17,683
- −5.2% since 2020
See the pet businesses around any address in Otero County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, Otero County has a Groundwork market score of 23 (low): #2,048 of 2,200 scored counties and #35 of 37 scored counties in Colorado. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 9 pet businesses in Otero County. None of them are chain locations, against 17% across the U.S. That comes to 11.9 for every 10,000 households, 14% above the U.S. rate of 10.4.
At $751 per household (17% below the U.S. average), households in Otero County spend about $5.7M a year on pets. That is about $633K of household spending for each business on map listings, 28% below the U.S. figure of $878K.
In 2023, official counts showed 7 businesses with payroll in Otero County classed as pet care, veterinarians and pet stores. That is one for every 1,083 households, against one for every 1,852 across the U.S. Population estimates show Otero County declined 5.2% from 2020 to 2025, against +3.1% for the U.S.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 13.2 | 10.4 |
| Spending per listing | $633K | $838K | $878K |
| Households per official establishment | 1,083 | 1,241 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.9% | +11.4% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on pets | $751 | $1,110 | $909 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | 23 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 7
- Employees, 2023
- 39
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 90 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for pet businesses, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Adams County, CO | 81 | 179 | 9.5 | $1.1M | +6.6% | #60 of 2,200 |
| 2Denver County, CO | 76 | 295 | 8.8 | $1.3M | +3.2% | #135 of 2,200 |
| 3Park County, CO | 72 | 9 | 10.0 | $1.1M | +5.1% | #218 of 2,200 |
| 4Pueblo County, CO | 72 | 55 | 8.0 | $1.1M | +0.6% | #220 of 2,200 |
| 5Douglas County, CO | 69 | 213 | 15.2 | $944K | +10.9% | #317 of 2,200 |
| 6Arapahoe County, CO | 68 | 284 | 11.0 | $1M | +2.8% | #345 of 2,200 |
| 7Broomfield County, CO | 67 | 44 | 13.9 | $940K | +6.3% | #386 of 2,200 |
| 8Alamosa County, CO | 66 | 5 | 7.5 | $1M | +1.9% | #423 of 2,200 |
| 9Grand County, CO | 64 | 8 | 10.7 | $974K | +4.8% | #497 of 2,200 |
| 10Weld County, CO | 62 | 173 | 13.9 | $775K | +14.2% | #586 of 2,200 |
| 35Otero County, CO | 23 | 9 | 11.9 | $633K | −5.2% | #2,048 of 2,200 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses23
- Veterinarians
- Pet grooming and boarding12
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Otero County, CO?
Otero County has 9 pet businesses on map listings as of September 2026. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 7 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 11 one-person businesses have no payroll, by official counts.
How much do households in Otero County, CO spend on pets?
About $5.7M a year, or $751 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 9 pet businesses on map listings, it comes to $633K per business. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for pet businesses?
Otero County has 11.9 pet businesses per 10,000 households, 14% above the U.S. rate of 10.4. Spending per business is $633K, 28% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Otero County would have about 7, against 9 on map listings. There is one business with payroll in the industry for every 1,083 households, against one for every 1,852 across the U.S.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 23 for pet businesses (low), #2,048 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.