Beauty and personal care · County · Colorado
Spas and skin care studios in Otero County, CO
The spas and skin care studios in Otero County, CO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,543 of 1,769 scored counties
#27 of 34 scored counties in Colorado
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $814 a household
- Spending per listing
- $1M
- 17% above the U.S.
- Listings per 10k households
- 7.9
- 31% below the U.S.
- Population, 2025
- 17,683
- −5.2% since 2020
See the spas and skin care studios around any address in Otero County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For spas and skin care studios, Otero County has a Groundwork market score of 29 (lower middle): #1,543 of 1,769 scored counties and #27 of 34 scored counties in Colorado. That puts it in the bottom quarter of counties.
Household spending on personal care products and services in Otero County comes to about $6.2M a year: $814 per household, 19% below the U.S. average. Spread across 6 spas and skin care studios, that is $1M per studio, 17% above the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Otero County has 6 spas and skin care studios on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 7.9 for every 10,000 households, 31% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in Otero County, since they leave out counts under 3. Population estimates show Otero County declined 5.2% from 2020 to 2025, against +3.1% for the U.S.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 16.0 | 11.5 |
| Spending per listing | $1M | $699K | $876K |
| Households per official establishment | n/a | 2,800 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +35.9% | +29.8% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $814 | $1,118 | $1,005 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | 29 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for spas and skin care studios, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Elbert County, CO | 94 | 7 | 7.0 | $1.9M | +16.5% | #2 of 1,769 |
| 2Grand County, CO | 81 | 5 | 6.7 | $1.6M | +4.8% | #58 of 1,769 |
| 3Teller County, CO | 74 | 6 | 5.1 | $2M | 0.0% | #133 of 1,769 |
| 4Weld County, CO | 69 | 135 | 10.9 | $1M | +14.2% | #254 of 1,769 |
| 5Delta County, CO | 65 | 7 | 5.4 | $1.6M | +3.6% | #357 of 1,769 |
| 6Adams County, CO | 64 | 206 | 10.9 | $1M | +6.6% | #403 of 1,769 |
| 7Broomfield County, CO | 54 | 41 | 12.9 | $992K | +6.3% | #740 of 1,769 |
| 8Fremont County, CO | 49 | 15 | 8.3 | $1.1M | +2.4% | #919 of 1,769 |
| 9Montrose County, CO | 47 | 20 | 11.1 | $844K | +4.1% | #1,001 of 1,769 |
| 10Mesa County, CO | 47 | 78 | 11.8 | $812K | +4.4% | #1,002 of 1,769 |
| 27Otero County, CO | 29 | 6 | 7.9 | $1M | −5.2% | #1,543 of 1,769 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons10
- Barbershops
- Nail salons
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Otero County, CO?
Map listings as of September 2026 show 6 spas and skin care studios in Otero County. None of them are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in Otero County: counts under 3 are left out.
How much do households in Otero County, CO spend on personal care products and services?
About $6.2M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 6 spas and skin care studios on map listings, it comes to $1M per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for spas and skin care studios?
Otero County has 7.9 spas and skin care studios per 10,000 households, 31% below the U.S. rate of 11.5. Spending per studio is $1M, 17% above the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Otero County would have about 7, against 6 on map listings.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 29 for spas and skin care studios (lower middle), #1,543 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.