Groundwork

Groceries and convenience · County · Colorado

Grocery stores in Otero County, CO

The grocery stores in Otero County, CO, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 10 out of 100: Low

Ranked #2,016 of 2,070 scored counties
#32 of 32 scored counties in Colorado

Listings
8
2 chain locations (25%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$40.2M
On groceries · $5,307 a household
Spending per listing
$5M
46% below the U.S.
Listings per 10k households
10.5
54% above the U.S.
Population, 2025
17,683
−5.2% since 2020

See the grocery stores around any address in Otero County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Otero County scores 10 (low) on the Groundwork market score for grocery stores, ranking #2,016 of 2,070 scored counties and #32 of 32 scored counties in Colorado. That puts it in the bottom quarter of counties.

At $5,307 per household (16% below the U.S. average), households in Otero County spend about $40.2M a year on groceries. That is about $5M of household spending for each store on map listings, 46% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.

Otero County has 8 grocery stores on map listings as of September 2026. Chain locations make up 25% of them, against 37% across the U.S. That is 10.5 per 10,000 households, 54% above the U.S. rate of 6.8.

Official counts don’t publish a figure for supermarkets and grocery stores in Otero County, since they leave out counts under 3. Population estimates put the population change in Otero County from 2020 to 2025 at −5.2%, against +3.1% for the U.S.

How Otero County compares

The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Otero County, CO compared with Colorado and the U.S.
MeasureOtero CountyColoradoU.S.
Listings per 10k households10.54.56.8
Spending per listing$5M$14.3M$9.3M
Households per official establishmentn/a3,0442,053
Official establishment growth, 2019–2023n/a+0.5%0.0%
Population growth, 2020–2025−5.2%+3.9%+3.1%
Spending per household on groceries$5,307$6,458$6,319
Median household income$54,037$95,470$80,734
Groundwork market score1086

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
82 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Otero County

Population, 2025 estimate
17,683−5.2% since 2020
Households
7,584
Median age
41.1
Homes lived in by their owners
69%
Vehicles per household
2.1
Land area
1,262 sq. mi.
People per square mile
15
Median household income
$54,037+41.6% vs. 2015–2019, before inflation
Average household income
$68,476
Median home value
$168,900
Jobs located here
5,492
Daytime population
16,328Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Otero County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Grocery stores across Colorado

Every Colorado market ranked →

The highest-scoring counties in Colorado for grocery stores, numbered among those based in Colorado, with Otero County marked.

Top counties in Colorado

Counties in Colorado ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Douglas County, CO97453.2$23.2M+10.9%#4 of 2,070
2Broomfield County, CO95103.1$22.4M+6.3%#11 of 2,070
3Weld County, CO92473.8$16.9M+14.2%#36 of 2,070
4Larimer County, CO89654.2$15.1M+4.8%#63 of 2,070
5El Paso County, CO88822.8$22.4M+3.2%#67 of 2,070
6Jefferson County, CO82662.7$24.8M−0.5%#145 of 2,070
7Adams County, CO81764.0$15.9M+6.6%#163 of 2,070
8Denver County, CO801624.8$13.4M+3.2%#191 of 2,070
9Arapahoe County, CO791174.5$14.5M+2.8%#214 of 2,070
10Mesa County, CO75335.0$11.7M+4.4%#296 of 2,070
32Otero County, CO10810.5$5M−5.2%#2,016 of 2,070

Other business types in Otero County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Otero County, CO?

Map listings as of September 2026 show 8 grocery stores in Otero County. 2 of them (25%) are chain locations. The listings count grocery stores and supermarkets. No official count is published for supermarkets and grocery stores in Otero County: counts under 3 are left out.

How much do households in Otero County, CO spend on groceries?

About $40.2M a year, or $5,307 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 8 grocery stores on map listings, it comes to $5M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.

How does Otero County, CO compare with the U.S. for grocery stores?

Otero County has 10.5 grocery stores per 10,000 households, 54% above the U.S. rate of 6.8. Spending per store is $5M, 46% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Otero County would have about 4, against 8 on map listings.

How fast is Otero County, CO growing?

Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 10 for grocery stores (low), #2,016 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Otero County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Otero County

Screening a site or an acquisition in Otero County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.