Beauty and personal care · County · Colorado
Nail salons in Otero County, CO
How Otero County, CO compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $814 a household
- Spending per listing
- $3.1M
- Too few listings to compare
- Listings per 10k households
- 2.6
- Too few listings to compare
- Population, 2025
- 17,683
- −5.2% since 2020
See the nail salons around any address in Otero County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2 nail salons in Otero County. That is 2.6 per 10,000 households.
Household spending on personal care products and services in Otero County comes to about $6.2M a year: $814 per household, 19% below the U.S. average. Spread across 2 nail salons, that is $3.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in Otero County: counts under 3 aren’t published. Official counts list 8 one-person businesses without payroll.
Between 2020 and 2025, the population of Otero County declined 5.2%, against +3.1% for the U.S. With 2 nail salons on map listings, Otero County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Otero County compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 5.3 | 6.0 |
| Spending per listing | $3.1M | $2.1M | $1.7M |
| Households per official establishment | n/a | 3,213 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +26.3% | +23.2% |
| Population growth, 2020–2025 | −5.2% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $814 | $1,118 | $1,005 |
| Median household income | $54,037 | $95,470 | $80,734 |
| Groundwork market score | Not scored | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otero County
- Population, 2025 estimate
- 17,683−5.2% since 2020
- Households
- 7,584
- Median age
- 41.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.1
- Land area
- 1,262 sq. mi.
- People per square mile
- 15
- Median household income
- $54,037+41.6% vs. 2015–2019, before inflation
- Average household income
- $68,476
- Median home value
- $168,900
- Jobs located here
- 5,492
- Daytime population
- 16,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Colorado
Every Colorado market ranked →The highest-scoring counties in Colorado for nail salons, numbered among those based in Colorado, with Otero County marked.
Top counties in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Garfield County, CO | 81 | 5 | 2.1 | $5M | +2.7% | #33 of 1,328 |
| 2Weld County, CO | 81 | 48 | 3.9 | $2.8M | +14.2% | #39 of 1,328 |
| 3La Plata County, CO | 80 | 6 | 2.5 | $4.3M | +2.2% | #46 of 1,328 |
| 4Mesa County, CO | 69 | 29 | 4.4 | $2.2M | +4.4% | #178 of 1,328 |
| 5Larimer County, CO | 67 | 77 | 5.0 | $2.2M | +4.8% | #215 of 1,328 |
| 6Routt County, CO | 65 | 7 | 6.2 | $1.9M | +2.0% | #271 of 1,328 |
| 7Adams County, CO | 64 | 93 | 4.9 | $2.2M | +6.6% | #298 of 1,328 |
| 8Douglas County, CO | 60 | 102 | 7.3 | $1.9M | +10.9% | #400 of 1,328 |
| 9El Paso County, CO | 59 | 150 | 5.2 | $2.1M | +3.2% | #424 of 1,328 |
| 10Broomfield County, CO | 59 | 20 | 6.3 | $2M | +6.3% | #427 of 1,328 |
| Otero County, CO | Not scored | 2 | 2.6 | $3.1M | −5.2% |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas15
- Hair salons10
- Barbershops
- Nail salons
- Spas and skin care29
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Otero County, CO?
Otero County has 2 nail salons on map listings as of September 2026. The listings count nail salons. No official count is published for nail salons in Otero County: counts under 3 are left out. Official counts also show 8 one-person businesses without payroll.
How much do households in Otero County, CO spend on personal care products and services?
About $6.2M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 2 nail salons on map listings, it comes to $3.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 7,584 households in Otero County and national spending patterns by income.
How does Otero County, CO compare with the U.S. for nail salons?
Otero County has 2 nail salons on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of nail salons to household spending, Otero County would have about 4, against 2 on map listings.
How fast is Otero County, CO growing?
Population estimates put Otero County at 17,683 people in 2025, down 5.2% since 2020, against +3.1% for the U.S. It has 7,584 households. The median household income in Otero County is $54,037 a year, 33% below the U.S. median of $80,734. That rose 41.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County has no market score for nail salons: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.