Groundwork

Funeral services · County · Georgia

Funeral homes in Rockdale County, GA

How Rockdale County, GA compares with other counties and the U.S. for funeral homes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #742 of 1,472 scored counties
#35 of 76 scored counties in Georgia

Listings
15
1 chain location (7%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$4.7M
On funerals · $137 a household
Spending per listing
$314K
54% below the U.S.
Listings per 10k households
4.4
2.1 times the U.S.
Population, 2025
98,416
+5.2% since 2020

See the funeral homes around any address in Rockdale County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in Rockdale County comes to about $4.7M a year: $137 per household, 4% below the U.S. average. That is about $314K of household spending for each home on map listings, 54% below the U.S. figure of $679K.

Rockdale County has 15 funeral homes on map listings as of September 2026. One of them (7%) is a chain location, against 10% across the U.S. That is 4.4 per 10,000 households, 2.1 times the U.S. rate of 2.1.

In 2023, official counts showed 4 businesses with payroll in Rockdale County classed as funeral homes and funeral services. That is one for every 8,609 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as funeral homes and funeral services in Rockdale County.

Population estimates show Rockdale County grew 5.2% from 2020 to 2025, faster than the U.S. (+3.1%). For funeral homes, Rockdale County has a Groundwork market score of 49 (lower middle): #742 of 1,472 scored counties and #35 of 76 scored counties in Georgia.

How Rockdale County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Rockdale County, GA compared with Georgia and the U.S.
MeasureRockdale CountyGeorgiaU.S.
Listings per 10k households4.42.32.1
Spending per listing$314K$549K$679K
Households per official establishment8,6099,2188,510
Official establishment growth, 2019–2023n/a+0.2%−1.7%
Population growth, 2020–2025+5.2%+5.3%+3.1%
Spending per household on funerals$137$128$143
Median household income$77,247$77,353$80,734
Groundwork market score4948

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
25
Annual payroll, 2023
$810K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
151 chain location
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.3M

SBA-backed loans to businesses classed as funeral homes and funeral services in Rockdale County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockdale County

Population, 2025 estimate
98,416+5.2% since 2020
Households
34,437
Median age
39.8
Homes lived in by their owners
70%
Vehicles per household
2.0
Land area
130 sq. mi.
People per square mile
734
Median household income
$77,247+28.3% vs. 2015–2019, before inflation
Average household income
$100,790
Median home value
$292,900
Jobs located here
36,965
Daytime population
90,739Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockdale County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for funeral homes, numbered among those based in Georgia, with Rockdale County marked.

Top counties in Georgia

Counties in Georgia ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Columbia County, GA8071.3$1.1M+7.9%#70 of 1,472
2Hall County, GA79131.8$859K+11.4%#82 of 1,472
3Union County, GA7854.4$513K+12.3%#95 of 1,472
4Fayette County, GA7771.6$1.1M+4.7%#105 of 1,472
5Forsyth County, GA7670.8$1.7M+11.8%#116 of 1,472
6Cherokee County, GA7690.9$1.5M+11.6%#117 of 1,472
7Gwinnett County, GA75270.8$1.4M+6.2%#128 of 1,472
8Glynn County, GA7582.3$744K+3.7%#153 of 1,472
9Coweta County, GA7481.4$921K+9.2%#164 of 1,472
10Chatham County, GA73171.4$923K+5.7%#182 of 1,472
35Rockdale County, GA49154.4$314K+5.2%#742 of 1,472

Other business types in Rockdale County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Rockdale County, GA?

Map listings as of September 2026 show 15 funeral homes in Rockdale County. One of them (7%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Rockdale County, GA spend on funerals?

About $4.7M a year, or $137 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 15 funeral homes on map listings, it comes to $314K per home. It is estimated from the incomes of the 34,437 households in Rockdale County and national spending patterns by income.

How does Rockdale County, GA compare with the U.S. for funeral homes?

Rockdale County has 4.4 funeral homes per 10,000 households, 2.1 times the U.S. rate of 2.1. Spending per home is $314K, 54% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Rockdale County would have about 7, against 15 on map listings. There is one business with payroll in the industry for every 8,609 households, against one for every 8,510 across the U.S.

How fast is Rockdale County, GA growing?

Population estimates put Rockdale County at 98,416 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 34,437 households. The median household income in Rockdale County is $77,247 a year, 4% below the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockdale County scores 49 for funeral homes (lower middle), #742 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockdale County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Rockdale County

Screening a site or an acquisition in Rockdale County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.