Real estate · County · Georgia
Real estate businesses in Rockdale County, GA
How Rockdale County, GA compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,311 of 2,229 scored counties
#64 of 106 scored counties in Georgia
- Listings
- 111
- 5 chain locations (5%)
- Official establishments
- 57
- +46.2% since 2019
- Household spending a year
- $525.6M
- On rent and homeowner costs · $15,264 a household
- Housing spending per listing (U.S. = 100)
- 109
- 9% above the U.S.
- Listings per 10k households
- 32.2
- 16% below the U.S.
- Population, 2025
- 98,416
- +5.2% since 2020
See the real estate businesses around any address in Rockdale County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 111 real estate businesses in Rockdale County. Of those, 5 are chain locations, or 5%, against 6% across the U.S. That is 32.2 per 10,000 households, 16% below the U.S. rate of 38.5.
Households in Rockdale County spend about $525.6M a year on rent and homeowner costs, or $15,264 per household, 8% below the U.S. average. Housing spending per office is 9% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Rockdale County was 57 in 2023, up 46.2% from 2019. That is one for every 604 households, against one for every 414 across the U.S. Official counts also show 505 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $16K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rockdale County.
Population estimates put the population change in Rockdale County from 2020 to 2025 at +5.2%, faster than the U.S. (+3.1%). For real estate businesses, Rockdale County has a Groundwork market score of 46 (lower middle): #1,311 of 2,229 scored counties and #64 of 106 scored counties in Georgia.
How Rockdale County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Rockdale County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.2 | 39.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 109 | 92 | 100 |
| Households per official establishment | 604 | 377 | 414 |
| Official establishment growth, 2019–2023 | +46.2% | +20.8% | +15.8% |
| Population growth, 2020–2025 | +5.2% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $15,264 | $15,525 | $16,661 |
| Median household income | $77,247 | $77,353 | $80,734 |
| Groundwork market score | 46 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 39 → 57+46.2% over the period
- Employees, 2023
- 171
- Annual payroll, 2023
- $20.6M
- One-person businesses, 2023
- 505Businesses with no payroll
- Map listings, September 2026
- 1115 chain locations
- Listings at the U.S. rate for this spending
- 121The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $16K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Rockdale County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockdale County
- Population, 2025 estimate
- 98,416+5.2% since 2020
- Households
- 34,437
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 130 sq. mi.
- People per square mile
- 734
- Median household income
- $77,247+28.3% vs. 2015–2019, before inflation
- Average household income
- $100,790
- Median home value
- $292,900
- Jobs located here
- 36,965
- Daytime population
- 90,739Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for real estate businesses, numbered among those based in Georgia, with Rockdale County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madison County, GA | 80 | 12 | 10.7 | 302 | +8.8% | #23 of 2,229 |
| 2Murray County, GA | 79 | 6 | 3.9 | 828 | +4.0% | #31 of 2,229 |
| 3Banks County, GA | 79 | 5 | 7.3 | 459 | +17.3% | #36 of 2,229 |
| 4Lamar County, GA | 79 | 10 | 14.0 | 241 | +12.9% | #42 of 2,229 |
| 5Peach County, GA | 78 | 9 | 8.5 | 399 | +6.5% | #49 of 2,229 |
| 6Haralson County, GA | 78 | 13 | 11.1 | 307 | +10.0% | #55 of 2,229 |
| 7Jasper County, GA | 77 | 5 | 8.4 | 395 | +20.2% | #66 of 2,229 |
| 8Jones County, GA | 77 | 10 | 9.3 | 369 | +2.8% | #68 of 2,229 |
| 9Cook County, GA | 76 | 5 | 7.9 | 397 | +5.8% | #78 of 2,229 |
| 10Harris County, GA | 75 | 10 | 7.7 | 507 | +6.8% | #94 of 2,229 |
| 64Rockdale County, GA | 46 | 111 | 32.2 | 109 | +5.2% | #1,311 of 2,229 |
Other business types in Rockdale County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Rockdale County, GA?
There are 111 real estate businesses on map listings in Rockdale County as of September 2026. 5 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 57 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 46.2% from 2019. Another 505 one-person businesses have no payroll, by official counts.
How much do households in Rockdale County, GA spend on rent and homeowner costs?
About $525.6M a year, or $15,264 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 111 real estate businesses on map listings, housing spending per office is 9% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 34,437 households in Rockdale County and national spending patterns by income.
How does Rockdale County, GA compare with the U.S. for real estate businesses?
Rockdale County has 32.2 real estate businesses per 10,000 households, 16% below the U.S. rate of 38.5. The index of housing spending per office is 109, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Rockdale County would have about 121, against 111 on map listings. There is one business with payroll in the industry for every 604 households, against one for every 414 across the U.S. The official count rose 46.2% from 2019 to 2023, against +15.8% for the U.S.
How fast is Rockdale County, GA growing?
Population estimates put Rockdale County at 98,416 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 34,437 households. The median household income in Rockdale County is $77,247 a year, 4% below the U.S. median of $80,734. That rose 28.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockdale County scores 46 for real estate businesses (lower middle), #1,311 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockdale County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Rockdale County
Screening a site or an acquisition in Rockdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.