Beauty and personal care · County · Georgia
Nail salons in Newton County, GA
How Newton County, GA compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #304 of 1,328 scored counties
#7 of 77 scored counties in Georgia
- Listings
- 20
- 5 chain locations (25%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $36.4M
- On personal care products and services · $884 a household
- Spending per listing
- $1.8M
- 9% above the U.S.
- Listings per 10k households
- 4.9
- 18% below the U.S.
- Population, 2025
- 125,583
- +11.2% since 2020
See the nail salons around any address in Newton County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $884 per household (12% below the U.S. average), households in Newton County spend about $36.4M a year on personal care products and services. That works out to $1.8M per salon, 9% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 20 nail salons on map listings in Newton County as of September 2026. Chain locations make up 25% of them, against 27% across the U.S. That comes to 4.9 for every 10,000 households, 18% below the U.S. rate of 6.0.
Official counts show 5 businesses with payroll classed as nail salons in Newton County in 2023. That is one for every 8,241 households, against one for every 3,754 across the U.S. Official counts also show 137 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as nail salons in Newton County.
Between 2020 and 2025, the population of Newton County grew 11.2%, faster than the U.S. (+3.1%). The Groundwork market score for nail salons in Newton County is 64 (upper middle), #304 of 1,328 scored counties and #7 of 77 scored counties in Georgia. That puts it in the top quarter of counties.
How Newton County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newton County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 7.4 | 6.0 |
| Spending per listing | $1.8M | $1.3M | $1.7M |
| Households per official establishment | 8,241 | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +39.5% | +23.2% |
| Population growth, 2020–2025 | +11.2% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $884 | $926 | $1,005 |
| Median household income | $77,179 | $77,353 | $80,734 |
| Groundwork market score | 64 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 5
- Employees, 2023
- 6
- Annual payroll, 2023
- $287K
- One-person businesses, 2023
- 137Businesses with no payroll
- Map listings, September 2026
- 205 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as nail salons in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newton County
- Population, 2025 estimate
- 125,583+11.2% since 2020
- Households
- 41,203
- Median age
- 37.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 274 sq. mi.
- People per square mile
- 432
- Median household income
- $77,179+37.1% vs. 2015–2019, before inflation
- Average household income
- $93,574
- Median home value
- $265,000
- Jobs located here
- 26,349
- Daytime population
- 91,909Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with Newton County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, GA | 78 | 13 | 3.6 | $2.6M | +16.0% | #60 of 1,328 |
| 2Oconee County, GA | 75 | 9 | 6.0 | $1.9M | +6.9% | #94 of 1,328 |
| 3Effingham County, GA | 72 | 11 | 4.5 | $2.1M | +14.1% | #123 of 1,328 |
| 4Coweta County, GA | 72 | 32 | 5.7 | $1.8M | +9.2% | #126 of 1,328 |
| 5Pickens County, GA | 69 | 6 | 4.5 | $2.1M | +11.4% | #180 of 1,328 |
| 6Gilmer County, GA | 64 | 5 | 3.8 | $2.2M | +7.9% | #299 of 1,328 |
| 7Newton County, GA | 64 | 20 | 4.9 | $1.8M | +11.2% | #304 of 1,328 |
| 8Bryan County, GA | 64 | 11 | 6.6 | $1.6M | +15.6% | #309 of 1,328 |
| 9Walker County, GA | 61 | 8 | 3.0 | $2.6M | +3.7% | #362 of 1,328 |
| 10Barrow County, GA | 59 | 15 | 4.9 | $1.9M | +18.7% | #431 of 1,328 |
Other business types in Newton County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas68
- Hair salons76
- Barbershops59
- Nail salons64
- Spas and skin care75
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Newton County, GA?
As of September 2026, map listings count 20 nail salons in Newton County. 5 of them (25%) are chain locations. The listings count nail salons. Official counts show 5 businesses with payroll classed as nail salons in 2023. Another 137 one-person businesses have no payroll, by official counts.
How much do households in Newton County, GA spend on personal care products and services?
About $36.4M a year, or $884 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 20 nail salons on map listings, it comes to $1.8M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 41,203 households in Newton County and national spending patterns by income.
How does Newton County, GA compare with the U.S. for nail salons?
Newton County has 4.9 nail salons per 10,000 households, 18% below the U.S. rate of 6.0. Spending per salon is $1.8M, 9% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, Newton County would have about 22, against 20 on map listings. There is one business with payroll in the industry for every 8,241 households, against one for every 3,754 across the U.S.
How fast is Newton County, GA growing?
Population estimates put Newton County at 125,583 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 41,203 households. Median household income in Newton County is $77,179, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County scores 64 for nail salons (upper middle), #304 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newton County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Newton County
Screening a site or an acquisition in Newton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.