Groundwork

Food and drink · County · Georgia

Pizza places in Fulton County, GA

Competitor counts, household spending and official business counts for pizza places in Fulton County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #637 of 2,090 scored counties
#31 of 116 scored counties in Georgia

Listings
357
204 chain locations (57%)
Official establishments
1,254
All limited-service restaurants · +3.7% since 2019
Household spending a year
$2.1B
On food away from home · $4,483 a household
Spending per listing
$5.8M
14% above the U.S.
Listings per 10k households
7.7
4% below the U.S.
Population, 2025
1,098,791
+2.7% since 2020

See the pizza places around any address in Fulton County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Fulton County comes to about $2.1B a year: $4,483 per household, 10% above the U.S. average. That works out to $5.8M per pizza place, 14% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

Fulton County has 357 pizza places on map listings as of September 2026. 204 of them (57%) are chain locations, against 58% across the U.S. Per 10,000 households, that is 7.7, 4% below the U.S. rate of 8.0.

The official count of businesses with payroll classed as limited-service restaurants in Fulton County was 1,254 in 2023, up 3.7% from 2019. That is one for every 369 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 205 one-person businesses have no payroll, by official counts. Since fiscal 2022, 58 SBA-backed loans worth $31.8M have gone to businesses classed as limited-service restaurants in Fulton County.

Population estimates show Fulton County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Fulton County scores 60 (upper middle) on the Groundwork market score for pizza places, ranking #637 of 2,090 scored counties and #31 of 116 scored counties in Georgia.

How Fulton County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Fulton County, GA compared with Georgia and the U.S.
MeasureFulton CountyGeorgiaU.S.
Listings per 10k households7.78.78.0
Spending per listing$5.8M$4.5M$5.1M
Households per official establishment (all limited-service restaurants)369419478
Official establishment growth, 2019–2023+3.7%+9.0%+6.1%
Population growth, 2020–2025+2.7%+5.3%+3.1%
Spending per household on food away from home$4,483$3,917$4,070
Median household income$95,292$77,353$80,734
Groundwork market score6039

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,209 → 1,254All limited-service restaurants · +3.7% over the period
Employees, 2023
23,674
Annual payroll, 2023
$500.8M
One-person businesses, 2023
205All limited-service restaurants with no payroll
Map listings, September 2026
357204 chain locations
Listings at the U.S. rate for this spending
408The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
58
Amount
$31.8M

SBA-backed loans to businesses classed as limited-service restaurants in Fulton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Fulton County

Population, 2025 estimate
1,098,791+2.7% since 2020
Households
462,481
Median age
38.1
Homes lived in by their owners
54%
Vehicles per household
1.5
Land area
527 sq. mi.
People per square mile
2,043
Median household income
$95,292+36.8% vs. 2015–2019, before inflation
Average household income
$145,610
Median home value
$458,800
Jobs located here
965,119
Daytime population
1,533,450Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Fulton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Georgia for pizza places, numbered among those based in Georgia, with Fulton County marked.

Top counties in Georgia

Counties in Georgia ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Paulding County, GA88376.2$7M+12.7%#19 of 2,090
2Lee County, GA8275.7$7M+2.9%#57 of 2,090
3Forsyth County, GA80616.9$8M+11.8%#80 of 2,090
4Cherokee County, GA80767.5$6.2M+11.6%#88 of 2,090
5Coweta County, GA75468.2$5.3M+9.2%#178 of 2,090
6Pike County, GA7468.9$4.5M+10.5%#206 of 2,090
7Harris County, GA741511.5$3.8M+6.8%#207 of 2,090
8Columbia County, GA71356.3$6.9M+7.9%#263 of 2,090
9Jones County, GA7187.4$5M+2.8%#288 of 2,090
10Newton County, GA70256.1$6.1M+11.2%#304 of 2,090
31Fulton County, GA603577.7$5.8M+2.7%#637 of 2,090

Other business types in Fulton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Fulton County, GA?

Map listings as of September 2026 show 357 pizza places in Fulton County. 204 of them (57%) are chain locations. The listings count pizza restaurants. Official counts show 1,254 businesses with payroll classed as limited-service restaurants in 2023, up 3.7% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 205 one-person businesses without payroll.

How much do households in Fulton County, GA spend on food away from home?

About $2.1B a year, or $4,483 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 357 pizza places on map listings, it comes to $5.8M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 462,481 households in Fulton County and national spending patterns by income.

How does Fulton County, GA compare with the U.S. for pizza places?

Fulton County has 7.7 pizza places per 10,000 households, 4% below the U.S. rate of 8.0. Spending per pizza place is $5.8M, 14% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Fulton County would have about 408, against 357 on map listings. There is one business with payroll in the industry for every 369 households, against one for every 478 across the U.S. The official count rose 3.7% from 2019 to 2023, against +6.1% for the U.S.

How fast is Fulton County, GA growing?

Population estimates put Fulton County at 1,098,791 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 462,481 households. Median household income in Fulton County is $95,292, 18% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Fulton County scores 60 for pizza places (upper middle), #637 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Fulton County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Fulton County

Screening a site or an acquisition in Fulton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Fulton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.