Beauty and personal care · Metro area · Georgia
Barbershops in the Brunswick-St. Simons, GA metro area
Competitor counts, household spending and official business counts for barbershops in the Brunswick-St. Simons, GA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #287 of 387 scored metro areas
#5 of 14 scored metro areas based in Georgia
- Listings
- 25
- 3 chain locations (12%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $40.4M
- On personal care products and services · $855 a household
- Spending per listing
- $1.6M
- 14% below the U.S.
- Listings per 10k households
- 5.3
- In line with the U.S.
- Population, 2025
- 118,524
- +4.4% since 2020
See the barbershops around any address in the Brunswick-St. Simons metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $855 per household (15% below the U.S. average), households in the Brunswick-St. Simons metro area spend about $40.4M a year on personal care products and services. Spread across 25 barbershops, that is $1.6M per shop, 14% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 25 barbershops on map listings in the Brunswick-St. Simons metro area as of September 2026. Chain locations make up 12% of them, against 12% across the U.S. That comes to 5.3 for every 10,000 households, in line with the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Brunswick-St. Simons metro area, since they leave out counts under 3. Official counts also show 55 one-person businesses without payroll.
Population estimates show the Brunswick-St. Simons metro area grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in the Brunswick-St. Simons metro area is 39 (lower middle), #287 of 387 scored metro areas and #5 of 14 scored metro areas based in Georgia.
How the Brunswick-St. Simons metro area compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brunswick-St. Simons metro area | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.3 | 6.3 | 5.3 |
| Spending per listing | $1.6M | $1.5M | $1.9M |
| Households per official establishment | n/a | 19,219 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +52.5% | +28.5% |
| Population growth, 2020–2025 | +4.4% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $855 | $926 | $1,005 |
| Median household income | $66,623 | $77,353 | $80,734 |
| Groundwork market score | 39 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 55Businesses with no payroll
- Map listings, September 2026
- 253 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Brunswick-St. Simons metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Brunswick-St. Simons metro area
- Population, 2025 estimate
- 118,524+4.4% since 2020
- Households
- 47,209
- Median age
- 44.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,294 sq. mi.
- People per square mile
- 89
- Median household income
- $66,623+31.5% vs. 2015–2019, before inflation
- Average household income
- $94,637
- Median home value
- $242,500
- Jobs located here
- 42,696
- Daytime population
- 112,115Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Brunswick-St. Simons metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Georgia
Every Georgia market ranked →The highest-scoring metro areas in Georgia for barbershops, numbered among those based in Georgia (a market based in another state is listed without a number), with the Brunswick-St. Simons metro area marked.
Top metro areas in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Gainesville, GA | 58 | 33 | 4.5 | $2.1M | +11.4% | #128 of 387 |
| Chattanooga, TN-GA | 56 | 114 | 4.9 | $1.8M | +5.3% | #142 of 387 |
| 2Athens-Clarke County, GA | 52 | 28 | 3.3 | $2.6M | +3.9% | #175 of 387 |
| 3Warner Robins, GA | 52 | 44 | 5.9 | $1.5M | +8.2% | #182 of 387 |
| 4Atlanta-Sandy Springs-Roswell, GA | 45 | 1,643 | 7.1 | $1.4M | +5.9% | #251 of 387 |
| 5Brunswick-St. Simons, GA | 39 | 25 | 5.3 | $1.6M | +4.4% | #287 of 387 |
| 6Savannah, GA | 39 | 110 | 6.8 | $1.3M | +8.1% | #289 of 387 |
| 7Augusta-Richmond County, GA-SC | 39 | 157 | 6.8 | $1.3M | +4.7% | #291 of 387 |
| 8Rome, GA | 34 | 19 | 5.2 | $1.6M | +2.8% | #312 of 387 |
| 9Hinesville, GA | 31 | 20 | 6.6 | $1.2M | +12.6% | #327 of 387 |
Other business types in the Brunswick-St. Simons metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons34
- Barbershops39
- Nail salons30
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Brunswick-St. Simons, GA metro area?
As of September 2026, map listings count 25 barbershops in the Brunswick-St. Simons metro area. 3 of them (12%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Brunswick-St. Simons metro area: counts under 3 are left out. Official counts list 55 one-person businesses without payroll.
How much do households in the Brunswick-St. Simons, GA metro area spend on personal care products and services?
About $40.4M a year, or $855 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 25 barbershops on map listings, it comes to $1.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 47,209 households in the Brunswick-St. Simons metro area and national spending patterns by income.
How does the Brunswick-St. Simons, GA metro area compare with the U.S. for barbershops?
The Brunswick-St. Simons metro area has 5.3 barbershops per 10,000 households, in line with the U.S. rate of 5.3. Spending per shop is $1.6M, 14% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Brunswick-St. Simons metro area would have about 21, against 25 on map listings.
How fast is the Brunswick-St. Simons, GA metro area growing?
Population estimates put the Brunswick-St. Simons metro area at 118,524 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 47,209 households. The median household income in the Brunswick-St. Simons metro area is $66,623 a year, 17% below the U.S. median of $80,734. That rose 31.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Brunswick-St. Simons metro area scores 39 for barbershops (lower middle), #287 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Brunswick-St. Simons metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Brunswick-St. Simons metro area
Screening a site or an acquisition in the Brunswick-St. Simons metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Brunswick-St. Simons metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.