Auto · Small-town market · Wisconsin
Gas stations in the Manitowoc, WI area
How the Manitowoc, WI area compares with other small-town markets and the U.S. for gas stations: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #142 of 536 scored small-town markets
#4 of 13 scored small-town markets based in Wisconsin
- Listings
- 44
- 34 chain locations (77%)
- Official establishments
- 37
- −9.8% since 2019
- Household spending a year
- $98.2M
- On gasoline and other fuels · $2,790 a household
- Spending per listing
- $2.2M
- 6% below the U.S.
- Listings per 10k households
- 12.5
- 15% above the U.S.
- Population, 2025
- 81,710
- +0.4% since 2020
See the gas stations around any address in the Manitowoc area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 44 gas stations in the Manitowoc area. Of those, 34 are chain locations, or 77%, against 84% across the U.S. Per 10,000 households, that is 12.5, 15% above the U.S. rate of 10.9.
Household spending on gasoline and other fuels in the Manitowoc area comes to about $98.2M a year: $2,790 per household, 7% above the U.S. average. Spread across 44 gas stations, that is $2.2M per station, 6% below the U.S. figure of $2.4M.
In 2023, official counts showed 37 businesses with payroll in the Manitowoc area classed as gasoline stations, down 9.8% from 2019. That is one for every 951 households, against one for every 1,184 across the U.S. Official counts list 3 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $2.2M have gone to businesses classed as gasoline stations in the Manitowoc area.
Population estimates show the Manitowoc area grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Manitowoc area scores 62 (upper middle) on the Groundwork market score for gas stations, ranking #142 of 536 scored small-town markets and #4 of 13 scored small-town markets based in Wisconsin.
How the Manitowoc area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manitowoc area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 11.3 | 10.9 |
| Spending per listing | $2.2M | $2.4M | $2.4M |
| Households per official establishment | 951 | 979 | 1,184 |
| Official establishment growth, 2019–2023 | −9.8% | −0.8% | −3.1% |
| Population growth, 2020–2025 | +0.4% | +1.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,790 | $2,672 | $2,595 |
| Median household income | $69,148 | $77,485 | $80,734 |
| Groundwork market score | 62 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37−9.8% over the period
- Employees, 2023
- 453
- Annual payroll, 2023
- $11.2M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 4434 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.2M
SBA-backed loans to businesses classed as gasoline stations in the Manitowoc area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manitowoc area
- Population, 2025 estimate
- 81,710+0.4% since 2020
- Households
- 35,188
- Median age
- 45.5
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 589 sq. mi.
- People per square mile
- 138
- Median household income
- $69,148+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,528
- Median home value
- $186,900
- Jobs located here
- 33,176
- Daytime population
- 74,436Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manitowoc area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for gas stations, numbered among those based in Wisconsin, with the Manitowoc area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stevens Point-Plover, WI | 82 | 23 | 7.7 | $3.7M | +2.2% | #19 of 536 |
| 2Shawano, WI | 75 | 22 | 11.8 | $2.5M | +1.4% | #50 of 536 |
| 3Watertown-Fort Atkinson, WI | 65 | 46 | 13.2 | $2.2M | +0.3% | #112 of 536 |
| 4Manitowoc, WI | 62 | 44 | 12.5 | $2.2M | +0.4% | #142 of 536 |
| 5Whitewater-Elkhorn, WI | 62 | 59 | 13.7 | $2.2M | +0.8% | #144 of 536 |
| 6Menomonie, WI | 62 | 25 | 14.3 | $2.1M | +1.7% | #145 of 536 |
| 7Wisconsin Rapids-Marshfield, WI | 58 | 38 | 11.8 | $2.3M | −0.2% | #183 of 536 |
| 8Beaver Dam, WI | 58 | 58 | 16.2 | $1.8M | −0.3% | #185 of 536 |
| 9Platteville, WI | 47 | 32 | 16.0 | $1.8M | +0.9% | #309 of 536 |
| 10Baraboo, WI | 46 | 48 | 17.2 | $1.7M | +1.3% | #316 of 536 |
Other business types in the Manitowoc area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Manitowoc, WI area?
The Manitowoc area has 44 gas stations on map listings as of September 2026. 34 of them (77%) are chain locations. The listings count gas stations. Official counts show 37 businesses with payroll classed as gasoline stations in 2023, down 9.8% from 2019. Official counts also show 3 one-person businesses without payroll.
How much do households in the Manitowoc, WI area spend on gasoline and other fuels?
About $98.2M a year, or $2,790 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 44 gas stations on map listings, it comes to $2.2M per station. It is estimated from the incomes of the 35,188 households in the Manitowoc area and national spending patterns by income.
How does the Manitowoc, WI area compare with the U.S. for gas stations?
The Manitowoc area has 12.5 gas stations per 10,000 households, 15% above the U.S. rate of 10.9. Spending per station is $2.2M, 6% below the U.S. figure of $2.4M. At the national ratio of gas stations to household spending, the Manitowoc area would have about 41, against 44 on map listings. There is one business with payroll in the industry for every 951 households, against one for every 1,184 across the U.S. The official count fell 9.8% from 2019 to 2023, against −3.1% for the U.S.
How fast is the Manitowoc, WI area growing?
Population estimates put the Manitowoc area at 81,710 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 35,188 households. The median household income in the Manitowoc area is $69,148 a year, 14% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manitowoc area scores 62 for gas stations (upper middle), #142 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manitowoc area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Manitowoc area
Screening a site or an acquisition in the Manitowoc area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manitowoc area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.