Auto · County · Wisconsin
Gas stations in Forest County, WI
The gas stations in Forest County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 12
- 8 chain locations (67%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $11.2M
- On gasoline and other fuels · $2,791 a household
- Spending per listing
- $932K
- 61% below the U.S.
- Listings per 10k households
- 30.0
- 2.8 times the U.S.
- Population, 2025
- 9,574
- +4.4% since 2020
See the gas stations around any address in Forest County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 gas stations in Forest County. 8 of them (67%) are chain locations, against 84% across the U.S. That comes to 30.0 for every 10,000 households, 2.8 times the U.S. rate of 10.9.
Households in Forest County spend about $11.2M a year on gasoline and other fuels, or $2,791 per household, 8% above the U.S. average. Spread across 12 gas stations, that is $932K per station, 61% below the U.S. figure of $2.4M.
In 2023, official counts showed 9 businesses with payroll in Forest County classed as gasoline stations. That is one for every 445 households, against one for every 1,184 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $3.7M have gone to businesses classed as gasoline stations in Forest County.
Population estimates show Forest County grew 4.4% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Forest County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Forest County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.0 | 11.3 | 10.9 |
| Spending per listing | $932K | $2.4M | $2.4M |
| Households per official establishment | 445 | 979 | 1,184 |
| Official establishment growth, 2019–2023 | n/a | −0.8% | −3.1% |
| Population growth, 2020–2025 | +4.4% | +1.3% | +3.1% |
| Spending per household on gasoline and other fuels | $2,791 | $2,672 | $2,595 |
| Median household income | $61,071 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 9
- Employees, 2023
- 72
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 128 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $3.7M
SBA-backed loans to businesses classed as gasoline stations in Forest County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Forest County
- Population, 2025 estimate
- 9,574+4.4% since 2020
- Households
- 4,006
- Median age
- 48.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,014 sq. mi.
- People per square mile
- 9
- Median household income
- $61,071
- Average household income
- $77,601
- Median home value
- $185,000
- Jobs located here
- 3,301
- Daytime population
- 8,665Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Forest County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gas stations, numbered among those based in Wisconsin, with Forest County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 78 | 12 | 5.6 | $5.3M | +2.9% | #183 of 2,358 |
| 2Ozaukee County, WI | 74 | 27 | 7.0 | $3.9M | +3.0% | #284 of 2,358 |
| 3Portage County, WI | 74 | 23 | 7.7 | $3.7M | +2.2% | #287 of 2,358 |
| 4Dane County, WI | 73 | 161 | 6.4 | $3.8M | +4.9% | #316 of 2,358 |
| 5Waukesha County, WI | 73 | 138 | 8.2 | $3.5M | +2.4% | #319 of 2,358 |
| 6Washington County, WI | 67 | 58 | 10.2 | $2.8M | +1.8% | #483 of 2,358 |
| 7St. Croix County, WI | 67 | 48 | 12.8 | $2.5M | +4.7% | #489 of 2,358 |
| 8La Crosse County, WI | 66 | 24 | 4.7 | $5.5M | +0.3% | #505 of 2,358 |
| 9Shawano County, WI | 65 | 19 | 11.0 | $2.7M | +1.7% | #556 of 2,358 |
| 10Eau Claire County, WI | 64 | 35 | 7.8 | $3.4M | +3.0% | #587 of 2,358 |
| Forest County, WI | Not scored | 12 | 30.0 | $932K | +4.4% |
Other business types in Forest County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Forest County, WI?
Forest County has 12 gas stations on map listings as of September 2026. 8 of them (67%) are chain locations. The listings count gas stations. Official counts show 9 businesses with payroll classed as gasoline stations in 2023.
How much do households in Forest County, WI spend on gasoline and other fuels?
About $11.2M a year, or $2,791 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 12 gas stations on map listings, it comes to $932K per station. It is estimated from the incomes of the 4,006 households in Forest County and national spending patterns by income.
How does Forest County, WI compare with the U.S. for gas stations?
Forest County has 30.0 gas stations per 10,000 households, 2.8 times the U.S. rate of 10.9. Spending per station is $932K, 61% below the U.S. figure of $2.4M. At the national ratio of gas stations to household spending, Forest County would have about 5, against 12 on map listings. There is one business with payroll in the industry for every 445 households, against one for every 1,184 across the U.S.
How fast is Forest County, WI growing?
Population estimates put Forest County at 9,574 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 4,006 households. The median household income in Forest County is $61,071 a year, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Forest County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Forest County
Screening a site or an acquisition in Forest County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Forest County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.