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Gas stations in Taylor County, WI

Competitor counts, household spending and official business counts for gas stations in Taylor County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #863 of 2,358 scored counties
#18 of 65 scored counties in Wisconsin

Listings
9
9 chain locations (100%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$24.4M
On gasoline and other fuels · $3,038 a household
Spending per listing
$2.7M
14% above the U.S.
Listings per 10k households
11.2
3% above the U.S.
Population, 2025
20,118
+0.9% since 2020

See the gas stations around any address in Taylor County

The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 9 gas stations in Taylor County. All of them are chain locations, against 84% across the U.S. Per 10,000 households, that is 11.2, 3% above the U.S. rate of 10.9.

Households in Taylor County spend about $24.4M a year on gasoline and other fuels, or $3,038 per household, 17% above the U.S. average. That is about $2.7M of household spending for each station on map listings, 14% above the U.S. figure of $2.4M.

The official count of businesses with payroll classed as gasoline stations in Taylor County was 12 in 2023. That is one for every 671 households, against one for every 1,184 across the U.S.

Between 2020 and 2025, the population of Taylor County grew 0.9%, slower than the U.S. (+3.1%). Taylor County scores 57 (upper middle) on the Groundwork market score for gas stations, ranking #863 of 2,358 scored counties and #18 of 65 scored counties in Wisconsin.

How Taylor County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gas stations in Taylor County, WI compared with Wisconsin and the U.S.
MeasureTaylor CountyWisconsinU.S.
Listings per 10k households11.211.310.9
Spending per listing$2.7M$2.4M$2.4M
Households per official establishment6719791,184
Official establishment growth, 2019–2023n/a−0.8%−3.1%
Population growth, 2020–2025+0.9%+1.3%+3.1%
Spending per household on gasoline and other fuels$3,038$2,672$2,595
Median household income$69,350$77,485$80,734
Groundwork market score5741

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 12
Employees, 2023
170
Annual payroll, 2023
$4M
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
99 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as gasoline stations in Taylor County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Taylor County

Population, 2025 estimate
20,118+0.9% since 2020
Households
8,046
Median age
44.5
Homes lived in by their owners
80%
Vehicles per household
2.1
Land area
975 sq. mi.
People per square mile
21
Median household income
$69,350+30.8% vs. 2015–2019, before inflation
Average household income
$84,692
Median home value
$197,100
Jobs located here
7,954
Daytime population
18,970Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Taylor County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.

Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gas stations across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for gas stations, numbered among those based in Wisconsin, with Taylor County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for gas stations by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI78125.6$5.3M+2.9%#183 of 2,358
2Ozaukee County, WI74277.0$3.9M+3.0%#284 of 2,358
3Portage County, WI74237.7$3.7M+2.2%#287 of 2,358
4Dane County, WI731616.4$3.8M+4.9%#316 of 2,358
5Waukesha County, WI731388.2$3.5M+2.4%#319 of 2,358
6Washington County, WI675810.2$2.8M+1.8%#483 of 2,358
7St. Croix County, WI674812.8$2.5M+4.7%#489 of 2,358
8La Crosse County, WI66244.7$5.5M+0.3%#505 of 2,358
9Shawano County, WI651911.0$2.7M+1.7%#556 of 2,358
10Eau Claire County, WI64357.8$3.4M+3.0%#587 of 2,358
18Taylor County, WI57911.2$2.7M+0.9%#863 of 2,358

Other business types in Taylor County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gas stations are in Taylor County, WI?

There are 9 gas stations on map listings in Taylor County as of September 2026. 9 of them (100%) are chain locations. The listings count gas stations. Official counts show 12 businesses with payroll classed as gasoline stations in 2023.

How much do households in Taylor County, WI spend on gasoline and other fuels?

About $24.4M a year, or $3,038 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 9 gas stations on map listings, it comes to $2.7M per station. It is estimated from the incomes of the 8,046 households in Taylor County and national spending patterns by income.

How does Taylor County, WI compare with the U.S. for gas stations?

Taylor County has 11.2 gas stations per 10,000 households, 3% above the U.S. rate of 10.9. Spending per station is $2.7M, 14% above the U.S. figure of $2.4M. At the national ratio of gas stations to household spending, Taylor County would have about 10, against 9 on map listings. There is one business with payroll in the industry for every 671 households, against one for every 1,184 across the U.S.

How fast is Taylor County, WI growing?

Population estimates put Taylor County at 20,118 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 8,046 households. The median household income in Taylor County is $69,350 a year, 14% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Taylor County scores 57 for gas stations (upper middle), #863 of 2,358 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Taylor County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gas stations · All 56 business types in Taylor County

Screening a site or an acquisition in Taylor County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.