Groundwork

Funeral services · County · Tennessee

Funeral homes in Rutherford County, TN

The funeral homes in Rutherford County, TN, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 74 out of 100: Upper middle

Ranked #161 of 1,472 scored counties
#5 of 50 scored counties in Tennessee

Listings
14
1 chain location (7%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$13.7M
On funerals · $106 a household
Spending per listing
$976K
44% above the U.S.
Listings per 10k households
1.1
48% below the U.S.
Population, 2025
386,352
+12.6% since 2020

See the funeral homes around any address in Rutherford County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in Rutherford County comes to about $13.7M a year: $106 per household, 26% below the U.S. average. That works out to $976K per home, 44% above the U.S. figure of $679K.

Rutherford County has 14 funeral homes on map listings as of September 2026. One of them (7%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 1.1, 48% below the U.S. rate of 2.1.

Official counts show 6 businesses with payroll classed as funeral homes and funeral services in Rutherford County in 2023. That is one for every 21,572 households, against one for every 8,510 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.8M have gone to businesses classed as funeral homes and funeral services in Rutherford County.

Population estimates put the population change in Rutherford County from 2020 to 2025 at +12.6%, faster than the U.S. (+3.1%). Rutherford County scores 74 (upper middle) on the Groundwork market score for funeral homes, ranking #161 of 1,472 scored counties and #5 of 50 scored counties in Tennessee. That puts it in the top quarter of counties.

How Rutherford County compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Rutherford County, TN compared with Tennessee and the U.S.
MeasureRutherford CountyTennesseeU.S.
Listings per 10k households1.12.42.1
Spending per listing$976K$554K$679K
Households per official establishment21,5726,4488,510
Official establishment growth, 2019–2023n/a+11.7%−1.7%
Population growth, 2020–2025+12.6%+5.6%+3.1%
Spending per household on funerals$106$132$143
Median household income$85,470$69,595$80,734
Groundwork market score7441

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6 → 6
Employees, 2023
48
Annual payroll, 2023
$2.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
141 chain location
Listings at the U.S. rate for this spending
20The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1.8M

SBA-backed loans to businesses classed as funeral homes and funeral services in Rutherford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rutherford County

Population, 2025 estimate
386,352+12.6% since 2020
Households
129,431
Median age
35.1
Homes lived in by their owners
65%
Vehicles per household
2.1
Land area
620 sq. mi.
People per square mile
582
Median household income
$85,470+26.8% vs. 2015–2019, before inflation
Average household income
$105,856
Median home value
$382,600
Jobs located here
144,864
Daytime population
329,273Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rutherford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Tennessee

Every Tennessee market ranked →

The highest-scoring counties in Tennessee for funeral homes, numbered among those based in Tennessee, with Rutherford County marked.

Top counties in Tennessee

Counties in Tennessee ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Loudon County, TN8552.1$921K+15.6%#40 of 1,472
2Williamson County, TN79111.2$1.1M+9.0%#78 of 1,472
3Blount County, TN77101.8$896K+6.0%#111 of 1,472
4Fayette County, TN7552.9$578K+7.7%#155 of 1,472
5Rutherford County, TN74141.1$976K+12.6%#161 of 1,472
6Hamilton County, TN72251.6$867K+6.2%#200 of 1,472
7Wilson County, TN68111.9$709K+17.8%#291 of 1,472
8Montgomery County, TN68111.3$705K+13.0%#292 of 1,472
9Jefferson County, TN6762.8$593K+9.3%#316 of 1,472
10Sullivan County, TN65152.2$704K+3.5%#359 of 1,472

Other business types in Rutherford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Rutherford County, TN?

Map listings as of September 2026 show 14 funeral homes in Rutherford County. One of them (7%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Rutherford County, TN spend on funerals?

About $13.7M a year, or $106 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 14 funeral homes on map listings, it comes to $976K per home. It is estimated from the incomes of the 129,431 households in Rutherford County and national spending patterns by income.

How does Rutherford County, TN compare with the U.S. for funeral homes?

Rutherford County has 1.1 funeral homes per 10,000 households, 48% below the U.S. rate of 2.1. Spending per home is $976K, 44% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Rutherford County would have about 20, against 14 on map listings. There is one business with payroll in the industry for every 21,572 households, against one for every 8,510 across the U.S.

How fast is Rutherford County, TN growing?

Population estimates put Rutherford County at 386,352 people in 2025, up 12.6% since 2020, faster than the U.S. (+3.1%). It has 129,431 households. The median household income in Rutherford County is $85,470 a year, 6% above the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rutherford County scores 74 for funeral homes (upper middle), #161 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rutherford County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Rutherford County

Screening a site or an acquisition in Rutherford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rutherford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.