Groundwork

Fitness and classes · County · Connecticut

Gyms in the South Central Connecticut Planning Region, CT

Competitor counts, household spending and official business counts for gyms in the South Central Connecticut Planning Region, CT, set against other counties and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #845 of 1,792 scored counties
#9 of 9 scored counties in Connecticut

Listings
225
47 chain locations (21%)
Official establishments
89
All fitness and recreational sports centers
Household spending a year
$246.4M
On memberships, classes and admissions · $1,068 a household
Spending per listing
$1.1M
16% below the U.S.
Listings per 10k households
9.8
29% above the U.S.
Population, 2025
578,741
+2.5% since 2020

See the gyms around any address in the South Central Connecticut Planning Region

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the South Central Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 225 gyms in the South Central Connecticut Planning Region. Of those, 47 are chain locations, or 21%, against 28% across the U.S. That is 9.8 per 10,000 households, 29% above the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in the South Central Connecticut Planning Region comes to about $246.4M a year: $1,068 per household, 9% above the U.S. average. That works out to $1.1M per gym, 16% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the South Central Connecticut Planning Region was 89 in 2023. That is one for every 2,592 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 8 SBA-backed loans worth $2M have gone to businesses classed as fitness and recreational sports centers in the South Central Connecticut Planning Region.

Between 2020 and 2025, the population of the South Central Connecticut Planning Region grew 2.5%, slower than the U.S. (+3.1%). The South Central Connecticut Planning Region scores 52 (upper middle) on the Groundwork market score for gyms, ranking #845 of 1,792 scored counties and #9 of 9 scored counties in Connecticut.

How the South Central Connecticut Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in South Central Connecticut Planning Region, CT compared with Connecticut and the U.S.
MeasureSouth Central Connecticut Planning RegionConnecticutU.S.
Listings per 10k households9.89.17.6
Spending per listing$1.1M$1.3M$1.3M
Households per official establishment (all fitness and recreational sports centers)2,5922,4813,109
Official establishment growth, 2019–2023n/a−7.2%+5.8%
Population growth, 2020–2025+2.5%+3.0%+3.1%
Spending per household on memberships, classes and admissions$1,068$1,158$983
Median household income$88,197$95,781$80,734
Groundwork market score5252

Official counts and lending

Businesses

Official establishments, 2019 to 2023
89All fitness and recreational sports centers
Employees, 2023
1,651
Annual payroll, 2023
$36.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
22547 chain locations
Listings at the U.S. rate for this spending
189The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$2M

SBA-backed loans to businesses classed as fitness and recreational sports centers in the South Central Connecticut Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the South Central Connecticut Planning Region

Population, 2025 estimate
578,741+2.5% since 2020
Households
230,673
Median age
41.7
Homes lived in by their owners
61%
Vehicles per household
1.6
Land area
367 sq. mi.
People per square mile
1,554
Median household income
$88,197
Average household income
$121,518
Median home value
$353,100
Jobs located here
298,580
Daytime population
597,614Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the South Central Connecticut Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the South Central Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Connecticut for gyms, numbered among those based in Connecticut, with the South Central Connecticut Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northeastern Connecticut Planning Region, CT76256.3$1.6M+3.0%#122 of 1,792
2Naugatuck Valley Planning Region, CT731267.0$1.5M+3.2%#169 of 1,792
3Greater Bridgeport Planning Region, CT71937.8$1.5M+4.1%#208 of 1,792
4Northwest Hills Planning Region, CT67316.5$1.7M+2.2%#283 of 1,792
5Lower Connecticut River Valley Planning Region, CT62689.2$1.3M+2.3%#458 of 1,792
6Capitol Planning Region, CT593408.7$1.3M+3.1%#568 of 1,792
7Southeastern Connecticut Planning Region, CT58998.6$1.2M+2.0%#619 of 1,792
8Western Connecticut Planning Region, CT5429712.6$1.2M+3.5%#762 of 1,792
9South Central Connecticut Planning Region, CT522259.8$1.1M+2.5%#845 of 1,792

Other business types in the South Central Connecticut Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the South Central Connecticut Planning Region, CT?

The South Central Connecticut Planning Region has 225 gyms on map listings as of September 2026. 47 of them (21%) are chain locations. The listings count gyms and fitness centers. Official counts show 89 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in the South Central Connecticut Planning Region, CT spend on memberships, classes and admissions?

About $246.4M a year, or $1,068 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 225 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 230,673 households in the South Central Connecticut Planning Region and national spending patterns by income.

How does the South Central Connecticut Planning Region, CT compare with the U.S. for gyms?

The South Central Connecticut Planning Region has 9.8 gyms per 10,000 households, 29% above the U.S. rate of 7.6. Spending per gym is $1.1M, 16% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the South Central Connecticut Planning Region would have about 189, against 225 on map listings. There is one business with payroll in the industry for every 2,592 households, against one for every 3,109 across the U.S.

How fast is the South Central Connecticut Planning Region, CT growing?

Population estimates put the South Central Connecticut Planning Region at 578,741 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 230,673 households. The median household income in the South Central Connecticut Planning Region is $88,197 a year, 9% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The South Central Connecticut Planning Region scores 52 for gyms (upper middle), #845 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the South Central Connecticut Planning Region. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the South Central Connecticut Planning Region

Screening a site or an acquisition in the South Central Connecticut Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the South Central Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.