Beauty and personal care · Metro area · Connecticut
Barbershops in the Hartford-West Hartford-East Hartford, CT metro area
The barbershops in the Hartford-West Hartford-East Hartford, CT metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #170 of 387 scored metro areas
#4 of 5 scored metro areas based in Connecticut
- Listings
- 320
- 30 chain locations (9%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $517.4M
- On personal care products and services · $1,112 a household
- Spending per listing
- $1.6M
- 14% below the U.S.
- Listings per 10k households
- 6.9
- 30% above the U.S.
- Population, 2025
- 1,171,426
- +3.0% since 2020
See the barbershops around any address in the Hartford-West Hartford-East Hartford metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,112 per household (11% above the U.S. average), households in the Hartford-West Hartford-East Hartford metro area spend about $517.4M a year on personal care products and services. That is about $1.6M of household spending for each shop on map listings, 14% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
The Hartford-West Hartford-East Hartford metro area has 320 barbershops on map listings as of September 2026. 30 of them (9%) are chain locations, against 12% across the U.S. Per 10,000 households, that is 6.9, 30% above the U.S. rate of 5.3.
The official count of businesses with payroll classed as barber shops in the Hartford-West Hartford-East Hartford metro area was 25 in 2023. That is one for every 18,607 households, against one for every 16,589 across the U.S. Another 457 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $344K have gone to businesses classed as barber shops in the Hartford-West Hartford-East Hartford metro area.
Between 2020 and 2025, the population of the Hartford-West Hartford-East Hartford metro area grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for barbershops in the Hartford-West Hartford-East Hartford metro area is 53 (upper middle), #170 of 387 scored metro areas and #4 of 5 scored metro areas based in Connecticut.
How the Hartford-West Hartford-East Hartford metro area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hartford-West Hartford-East Hartford metro area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 6.3 | 5.3 |
| Spending per listing | $1.6M | $1.8M | $1.9M |
| Households per official establishment | 18,607 | 18,152 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | +28.5% |
| Population growth, 2020–2025 | +3.0% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,112 | $1,124 | $1,005 |
| Median household income | $95,118 | $95,781 | $80,734 |
| Groundwork market score | 53 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25
- Employees, 2023
- 55
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- 457Businesses with no payroll
- Map listings, September 2026
- 32030 chain locations
- Listings at the U.S. rate for this spending
- 274The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $344K
SBA-backed loans to businesses classed as barber shops in the Hartford-West Hartford-East Hartford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hartford-West Hartford-East Hartford metro area
- Population, 2025 estimate
- 1,171,426+3.0% since 2020
- Households
- 465,181
- Median age
- 42.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,452 sq. mi.
- People per square mile
- 794
- Median household income
- $95,118
- Average household income
- $127,867
- Median home value
- $333,500
- Jobs located here
- 597,826
- Daytime population
- 1,193,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hartford-West Hartford-East Hartford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Connecticut
Every Connecticut market ranked →The highest-scoring metro areas in Connecticut for barbershops, numbered among those based in Connecticut, with the Hartford-West Hartford-East Hartford metro area marked.
Top metro areas in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waterbury-Shelton, CT | 64 | 112 | 6.2 | $1.7M | +3.2% | #89 of 387 |
| 2New Haven, CT | 61 | 140 | 6.1 | $1.8M | +2.5% | #106 of 387 |
| 3Bridgeport-Stamford-Danbury, CT | 55 | 227 | 6.4 | $1.9M | +3.7% | #154 of 387 |
| 4Hartford-West Hartford-East Hartford, CT | 53 | 320 | 6.9 | $1.6M | +3.0% | #170 of 387 |
| 5Norwich-New London-Willimantic, CT | 46 | 76 | 6.6 | $1.6M | +2.0% | #236 of 387 |
Other business types in the Hartford-West Hartford-East Hartford metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons48
- Barbershops53
- Nail salons41
- Spas and skin care47
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Hartford-West Hartford-East Hartford, CT metro area?
Map listings as of September 2026 show 320 barbershops in the Hartford-West Hartford-East Hartford metro area. 30 of them (9%) are chain locations. The listings count barbershops. Official counts show 25 businesses with payroll classed as barber shops in 2023. Official counts list 457 one-person businesses without payroll.
How much do households in the Hartford-West Hartford-East Hartford, CT metro area spend on personal care products and services?
About $517.4M a year, or $1,112 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 320 barbershops on map listings, it comes to $1.6M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 465,181 households in the Hartford-West Hartford-East Hartford metro area and national spending patterns by income.
How does the Hartford-West Hartford-East Hartford, CT metro area compare with the U.S. for barbershops?
The Hartford-West Hartford-East Hartford metro area has 6.9 barbershops per 10,000 households, 30% above the U.S. rate of 5.3. Spending per shop is $1.6M, 14% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Hartford-West Hartford-East Hartford metro area would have about 274, against 320 on map listings. There is one business with payroll in the industry for every 18,607 households, against one for every 16,589 across the U.S.
How fast is the Hartford-West Hartford-East Hartford, CT metro area growing?
Population estimates put the Hartford-West Hartford-East Hartford metro area at 1,171,426 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 465,181 households. The median household income in the Hartford-West Hartford-East Hartford metro area is $95,118 a year, 18% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hartford-West Hartford-East Hartford metro area scores 53 for barbershops (upper middle), #170 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hartford-West Hartford-East Hartford metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Hartford-West Hartford-East Hartford metro area
Screening a site or an acquisition in the Hartford-West Hartford-East Hartford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.