Groundwork

Food and drink · Metro area · Connecticut

Pizza places in the Hartford-West Hartford-East Hartford, CT metro area

How the Hartford-West Hartford-East Hartford, CT metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 55 out of 100: Upper middle

Ranked #158 of 387 scored metro areas
#3 of 5 scored metro areas based in Connecticut

Listings
494
132 chain locations (27%)
Official establishments
902
All limited-service restaurants
Household spending a year
$2.1B
On food away from home · $4,450 a household
Spending per listing
$4.2M
18% below the U.S.
Listings per 10k households
10.6
33% above the U.S.
Population, 2025
1,171,426
+3.0% since 2020

See the pizza places around any address in the Hartford-West Hartford-East Hartford metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 494 pizza places in the Hartford-West Hartford-East Hartford metro area. Chain locations make up 27% of them, against 58% across the U.S. That comes to 10.6 for every 10,000 households, 33% above the U.S. rate of 8.0.

Household spending on food away from home in the Hartford-West Hartford-East Hartford metro area comes to about $2.1B a year: $4,450 per household, 9% above the U.S. average. Spread across 494 pizza places, that is $4.2M per pizza place, 18% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 902 businesses with payroll classed as limited-service restaurants in the Hartford-West Hartford-East Hartford metro area in 2023. That is one for every 516 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 190 one-person businesses without payroll. Since fiscal 2022, 33 SBA-backed loans worth $14M have gone to businesses classed as limited-service restaurants in the Hartford-West Hartford-East Hartford metro area.

Population estimates put the population change in the Hartford-West Hartford-East Hartford metro area from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). The Hartford-West Hartford-East Hartford metro area scores 55 (upper middle) on the Groundwork market score for pizza places, ranking #158 of 387 scored metro areas and #3 of 5 scored metro areas based in Connecticut.

How the Hartford-West Hartford-East Hartford metro area compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Hartford-West Hartford-East Hartford, CT metro area compared with Connecticut and the U.S.
MeasureHartford-West Hartford-East Hartford metro areaConnecticutU.S.
Listings per 10k households10.610.78.0
Spending per listing$4.2M$4.2M$5.1M
Households per official establishment (all limited-service restaurants)516497478
Official establishment growth, 2019–2023n/a+7.5%+6.1%
Population growth, 2020–2025+3.0%+3.0%+3.1%
Spending per household on food away from home$4,450$4,498$4,070
Median household income$95,118$95,781$80,734
Groundwork market score5548

Official counts and lending

Businesses

Official establishments, 2019 to 2023
902All limited-service restaurants
Employees, 2023
12,271
Annual payroll, 2023
$277.8M
One-person businesses, 2023
190All limited-service restaurants with no payroll
Map listings, September 2026
494132 chain locations
Listings at the U.S. rate for this spending
407The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
33
Amount
$14M

SBA-backed loans to businesses classed as limited-service restaurants in the Hartford-West Hartford-East Hartford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Hartford-West Hartford-East Hartford metro area

Population, 2025 estimate
1,171,426+3.0% since 2020
Households
465,181
Median age
42.0
Homes lived in by their owners
67%
Vehicles per household
1.7
Land area
1,452 sq. mi.
People per square mile
794
Median household income
$95,118
Average household income
$127,867
Median home value
$333,500
Jobs located here
597,826
Daytime population
1,193,128Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hartford-West Hartford-East Hartford metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pizza across Connecticut

Every Connecticut market ranked →

The highest-scoring metro areas in Connecticut for pizza places, numbered among those based in Connecticut, with the Hartford-West Hartford-East Hartford metro area marked.

Top metro areas in Connecticut

Metro areas in Connecticut ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waterbury-Shelton, CT5618510.3$4.1M+3.2%#150 of 387
2Bridgeport-Stamford-Danbury, CT5536510.3$4.9M+3.7%#157 of 387
3Hartford-West Hartford-East Hartford, CT5549410.6$4.2M+3.0%#158 of 387
4New Haven, CT4126811.6$3.7M+2.5%#265 of 387
5Norwich-New London-Willimantic, CT3913711.8$3.5M+2.0%#281 of 387

Other business types in the Hartford-West Hartford-East Hartford metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Hartford-West Hartford-East Hartford, CT metro area?

The Hartford-West Hartford-East Hartford metro area has 494 pizza places on map listings as of September 2026. 132 of them (27%) are chain locations. The listings count pizza restaurants. Official counts show 902 businesses with payroll classed as limited-service restaurants in 2023. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 190 one-person businesses without payroll.

How much do households in the Hartford-West Hartford-East Hartford, CT metro area spend on food away from home?

About $2.1B a year, or $4,450 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 494 pizza places on map listings, it comes to $4.2M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 465,181 households in the Hartford-West Hartford-East Hartford metro area and national spending patterns by income.

How does the Hartford-West Hartford-East Hartford, CT metro area compare with the U.S. for pizza places?

The Hartford-West Hartford-East Hartford metro area has 10.6 pizza places per 10,000 households, 33% above the U.S. rate of 8.0. Spending per pizza place is $4.2M, 18% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Hartford-West Hartford-East Hartford metro area would have about 407, against 494 on map listings. There is one business with payroll in the industry for every 516 households, against one for every 478 across the U.S.

How fast is the Hartford-West Hartford-East Hartford, CT metro area growing?

Population estimates put the Hartford-West Hartford-East Hartford metro area at 1,171,426 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 465,181 households. The median household income in the Hartford-West Hartford-East Hartford metro area is $95,118 a year, 18% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hartford-West Hartford-East Hartford metro area scores 55 for pizza places (upper middle), #158 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hartford-West Hartford-East Hartford metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Hartford-West Hartford-East Hartford metro area

Screening a site or an acquisition in the Hartford-West Hartford-East Hartford metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.