Groundwork

Fitness and classes · County · Connecticut

Gyms and studios in the Capitol Planning Region, CT

Competitor counts, household spending and official business counts for gyms and studios in the Capitol Planning Region, CT, set against other counties and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #1,117 of 2,088 scored counties
#6 of 9 scored counties in Connecticut

Listings
738
131 chain locations (18%)
Official establishments
281
Businesses with payroll, 2023
Household spending a year
$435.2M
On memberships, classes and admissions · $1,113 a household
Spending per listing
$590K
11% below the U.S.
Listings per 10k households
18.9
27% above the U.S.
Population, 2025
994,115
+3.1% since 2020

See the gyms and studios around any address in the Capitol Planning Region

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Capitol Planning Region spend about $435.2M a year on memberships, classes and admissions, or $1,113 per household, 13% above the U.S. average. That is about $590K of household spending for each location on map listings, 11% below the U.S. figure of $662K.

There are 738 gyms and studios on map listings in the Capitol Planning Region as of September 2026. 131 of them (18%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 18.9, 27% above the U.S. rate of 14.9.

Official counts show 281 businesses with payroll classed as fitness centers and recreation instruction in the Capitol Planning Region in 2023. That is one for every 1,392 households, against one for every 1,641 across the U.S. Since fiscal 2022, 21 SBA-backed loans worth $13.3M have gone to businesses classed as fitness centers and recreation instruction in the Capitol Planning Region.

Population estimates put the population change in the Capitol Planning Region from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). For gyms and studios, the Capitol Planning Region has a Groundwork market score of 49 (lower middle): #1,117 of 2,088 scored counties and #6 of 9 scored counties in Connecticut.

How the Capitol Planning Region compares

The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Capitol Planning Region, CT compared with Connecticut and the U.S.
MeasureCapitol Planning RegionConnecticutU.S.
Listings per 10k households18.919.914.9
Spending per listing$590K$582K$662K
Households per official establishment1,3921,2261,641
Official establishment growth, 2019–2023n/a−0.7%+8.2%
Population growth, 2020–2025+3.1%+3.0%+3.1%
Spending per household on memberships, classes and admissions$1,113$1,158$983
Median household income$93,394$95,781$80,734
Groundwork market score4942

Official counts and lending

Businesses

Official establishments, 2019 to 2023
281
Employees, 2023
3,671
Annual payroll, 2023
$74.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
738131 chain locations
Listings at the U.S. rate for this spending
657The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
21
Amount
$13.3M

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Capitol Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Capitol Planning Region

Population, 2025 estimate
994,115+3.1% since 2020
Households
391,113
Median age
41.4
Homes lived in by their owners
66%
Vehicles per household
1.7
Land area
1,027 sq. mi.
People per square mile
951
Median household income
$93,394
Average household income
$125,849
Median home value
$323,700
Jobs located here
527,329
Daytime population
1,033,267Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Capitol Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Connecticut

Every Connecticut market ranked →

The highest-scoring counties in Connecticut for gyms and studios, numbered among those based in Connecticut, with the Capitol Planning Region marked.

Top counties in Connecticut

Counties in Connecticut ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Northeastern Connecticut Planning Region, CT695112.9$780K+3.0%#287 of 2,088
2Greater Bridgeport Planning Region, CT5919416.2$718K+4.1%#641 of 2,088
3Naugatuck Valley Planning Region, CT5728515.8$644K+3.2%#736 of 2,088
4Northwest Hills Planning Region, CT538217.1$644K+2.2%#906 of 2,088
5Southeastern Connecticut Planning Region, CT5019717.0$581K+2.0%#1,062 of 2,088
6Capitol Planning Region, CT4973818.9$590K+3.1%#1,117 of 2,088
7Lower Connecticut River Valley Planning Region, CT4615821.3$567K+2.3%#1,266 of 2,088
8Western Connecticut Planning Region, CT4367628.7$532K+3.5%#1,399 of 2,088
9South Central Connecticut Planning Region, CT4347420.5$520K+2.5%#1,402 of 2,088

Other business types in the Capitol Planning Region

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Capitol Planning Region, CT?

As of September 2026, map listings count 738 gyms and studios in the Capitol Planning Region. 131 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 281 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Capitol Planning Region, CT spend on memberships, classes and admissions?

About $435.2M a year, or $1,113 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 738 gyms and studios on map listings, it comes to $590K per location. It is estimated from the incomes of the 391,113 households in the Capitol Planning Region and national spending patterns by income.

How does the Capitol Planning Region, CT compare with the U.S. for gyms and studios?

The Capitol Planning Region has 18.9 gyms and studios per 10,000 households, 27% above the U.S. rate of 14.9. Spending per location is $590K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Capitol Planning Region would have about 657, against 738 on map listings. There is one business with payroll in the industry for every 1,392 households, against one for every 1,641 across the U.S.

How fast is the Capitol Planning Region, CT growing?

Population estimates put the Capitol Planning Region at 994,115 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 391,113 households. The median household income in the Capitol Planning Region is $93,394 a year, 16% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Capitol Planning Region scores 49 for gyms and studios (lower middle), #1,117 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Capitol Planning Region. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Capitol Planning Region

Screening a site or an acquisition in the Capitol Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.