Clothing and laundry · Small-town market · New Mexico
Clothing, shoe and laundry businesses in the Deming, NM area
How the Deming, NM area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #363 of 536 scored small-town markets
#5 of 12 scored small-town markets based in New Mexico
- Listings
- 16
- 5 chain locations (31%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $12.3M
- On clothing, shoes and related services · $1,330 a household
- Spending per listing
- $767K
- 13% below the U.S.
- Listings per 10k households
- 17.3
- 26% below the U.S.
- Population, 2025
- 25,407
- −0.2% since 2020
See the clothing, shoe and laundry businesses around any address in the Deming area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 16 clothing, shoe and laundry businesses in the Deming area. 5 of them (31%) are chain locations, against 37% across the U.S. That comes to 17.3 for every 10,000 households, 26% below the U.S. rate of 23.3.
At $1,330 per household (35% below the U.S. average), households in the Deming area spend about $12.3M a year on clothing, shoes and related services. That is about $767K of household spending for each business on map listings, 13% below the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Deming area was 3 in 2023. That is one for every 3,074 households, against one for every 1,008 across the U.S. Another 13 one-person businesses have no payroll, by official counts.
Population estimates show the Deming area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for clothing, shoe and laundry businesses in the Deming area is 40 (lower middle), #363 of 536 scored small-town markets and #5 of 12 scored small-town markets based in New Mexico.
How the Deming area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Deming area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 22.3 | 23.3 |
| Spending per listing | $767K | $739K | $880K |
| Households per official establishment | 3,074 | 1,275 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −12.4% | −12.0% |
| Population growth, 2020–2025 | −0.2% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,330 | $1,645 | $2,055 |
| Median household income | $36,419 | $64,059 | $80,734 |
| Groundwork market score | 40 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $195K
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 165 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Deming area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Deming area
- Population, 2025 estimate
- 25,407−0.2% since 2020
- Households
- 9,223
- Median age
- 37.5
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 2,965 sq. mi.
- People per square mile
- 9
- Median household income
- $36,419+24.0% vs. 2015–2019, before inflation
- Average household income
- $54,300
- Median home value
- $128,000
- Jobs located here
- 7,479
- Daytime population
- 23,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Deming area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for clothing, shoe and laundry businesses, numbered among those based in New Mexico, with the Deming area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 61 | 32 | 13.1 | $1.2M | +3.7% | #168 of 536 |
| 2Española, NM | 58 | 17 | 10.9 | $1.4M | −1.0% | #199 of 536 |
| 3Carlsbad-Artesia, NM | 45 | 46 | 19.5 | $902K | +0.3% | #315 of 536 |
| 4Las Vegas, NM | 40 | 15 | 10.8 | $1.3M | −3.2% | #357 of 536 |
| 5Deming, NM | 40 | 16 | 17.3 | $767K | −0.2% | #363 of 536 |
| 6Roswell, NM | 24 | 61 | 25.7 | $580K | −2.7% | #479 of 536 |
| 7Hobbs, NM | 22 | 85 | 34.5 | $490K | +0.2% | #496 of 536 |
| 8Silver City, NM | 18 | 22 | 19.5 | $749K | −3.4% | #510 of 536 |
| 9Taos, NM | 17 | 51 | 32.8 | $484K | +0.3% | #514 of 536 |
| 10Clovis, NM | 13 | 62 | 23.8 | $624K | −3.3% | #525 of 536 |
Other business types in the Deming area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry40
- Clothing and shoe stores41
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Deming, NM area?
The Deming area has 16 clothing, shoe and laundry businesses on map listings as of September 2026. 5 of them (31%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 3 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 13 one-person businesses without payroll.
How much do households in the Deming, NM area spend on clothing, shoes and related services?
About $12.3M a year, or $1,330 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 16 clothing, shoe and laundry businesses on map listings, it comes to $767K per business. It is estimated from the incomes of the 9,223 households in the Deming area and national spending patterns by income.
How does the Deming, NM area compare with the U.S. for clothing, shoe and laundry businesses?
The Deming area has 17.3 clothing, shoe and laundry businesses per 10,000 households, 26% below the U.S. rate of 23.3. Spending per business is $767K, 13% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Deming area would have about 14, against 16 on map listings. There is one business with payroll in the industry for every 3,074 households, against one for every 1,008 across the U.S.
How fast is the Deming, NM area growing?
Population estimates put the Deming area at 25,407 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 9,223 households. Median household income in the Deming area is $36,419, 55% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Deming area scores 40 for clothing, shoe and laundry businesses (lower middle), #363 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Deming area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Deming area
Screening a site or an acquisition in the Deming area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Deming area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.