Clothing and laundry · Small-town market · New Mexico
Clothing, shoe and laundry businesses in the Ruidoso, NM area
How the Ruidoso, NM area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 7 out of 100: Very low
Ranked #532 of 536 scored small-town markets
#11 of 12 scored small-town markets based in New Mexico
- Listings
- 51
- 7 chain locations (14%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.2M
- On clothing, shoes and related services · $1,520 a household
- Spending per listing
- $298K
- 66% below the U.S.
- Listings per 10k households
- 51.0
- 2.2 times the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the clothing, shoe and laundry businesses around any address in the Ruidoso area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Ruidoso area scores 7 (very low) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #532 of 536 scored small-town markets and #11 of 12 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 51 clothing, shoe and laundry businesses in the Ruidoso area. Chain locations make up 14% of them, against 37% across the U.S. Per 10,000 households, that is 51.0, 2.2 times the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in the Ruidoso area comes to about $15.2M a year: $1,520 per household, 26% below the U.S. average. Spread across 51 clothing, shoe and laundry businesses, that is $298K per business, 66% below the U.S. figure of $880K.
In 2023, official counts showed 14 businesses with payroll in the Ruidoso area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 714 households, against one for every 1,008 across the U.S. Population estimates put the population change in the Ruidoso area from 2020 to 2025 at −2.3%, against +3.1% for the U.S.
How the Ruidoso area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ruidoso area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.0 | 22.3 | 23.3 |
| Spending per listing | $298K | $739K | $880K |
| Households per official establishment | 714 | 1,275 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −12.4% | −12.0% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,520 | $1,645 | $2,055 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 7 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 86
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 517 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Ruidoso area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ruidoso area
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ruidoso area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for clothing, shoe and laundry businesses, numbered among those based in New Mexico, with the Ruidoso area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamogordo, NM | 61 | 32 | 13.1 | $1.2M | +3.7% | #168 of 536 |
| 2Española, NM | 58 | 17 | 10.9 | $1.4M | −1.0% | #199 of 536 |
| 3Carlsbad-Artesia, NM | 45 | 46 | 19.5 | $902K | +0.3% | #315 of 536 |
| 4Las Vegas, NM | 40 | 15 | 10.8 | $1.3M | −3.2% | #357 of 536 |
| 5Deming, NM | 40 | 16 | 17.3 | $767K | −0.2% | #363 of 536 |
| 6Roswell, NM | 24 | 61 | 25.7 | $580K | −2.7% | #479 of 536 |
| 7Hobbs, NM | 22 | 85 | 34.5 | $490K | +0.2% | #496 of 536 |
| 8Silver City, NM | 18 | 22 | 19.5 | $749K | −3.4% | #510 of 536 |
| 9Taos, NM | 17 | 51 | 32.8 | $484K | +0.3% | #514 of 536 |
| 10Clovis, NM | 13 | 62 | 23.8 | $624K | −3.3% | #525 of 536 |
| 11Ruidoso, NM | 7 | 51 | 51.0 | $298K | −2.3% | #532 of 536 |
Other business types in the Ruidoso area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry7
- Clothing and shoe stores7
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Ruidoso, NM area?
The Ruidoso area has 51 clothing, shoe and laundry businesses on map listings as of September 2026. 7 of them (14%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 14 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 14 one-person businesses without payroll.
How much do households in the Ruidoso, NM area spend on clothing, shoes and related services?
About $15.2M a year, or $1,520 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 51 clothing, shoe and laundry businesses on map listings, it comes to $298K per business. It is estimated from the incomes of the 10,000 households in the Ruidoso area and national spending patterns by income.
How does the Ruidoso, NM area compare with the U.S. for clothing, shoe and laundry businesses?
The Ruidoso area has 51.0 clothing, shoe and laundry businesses per 10,000 households, 2.2 times the U.S. rate of 23.3. Spending per business is $298K, 66% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Ruidoso area would have about 17, against 51 on map listings. There is one business with payroll in the industry for every 714 households, against one for every 1,008 across the U.S.
How fast is the Ruidoso, NM area growing?
Population estimates put the Ruidoso area at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. Median household income in the Ruidoso area is $53,303, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ruidoso area scores 7 for clothing, shoe and laundry businesses (very low), #532 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ruidoso area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Ruidoso area
Screening a site or an acquisition in the Ruidoso area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ruidoso area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.