Clothing and laundry · County · New Mexico
Clothing, shoe and laundry businesses in Lincoln County, NM
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Lincoln County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 6 out of 100: Very low
Ranked #2,203 of 2,210 scored counties
#21 of 22 scored counties in New Mexico
- Listings
- 51
- 7 chain locations (14%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $15.2M
- On clothing, shoes and related services · $1,520 a household
- Spending per listing
- $298K
- 66% below the U.S.
- Listings per 10k households
- 51.0
- 2.2 times the U.S.
- Population, 2025
- 19,844
- −2.3% since 2020
See the clothing, shoe and laundry businesses around any address in Lincoln County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing, shoe and laundry businesses in Lincoln County is 6 (very low), #2,203 of 2,210 scored counties and #21 of 22 scored counties in New Mexico. That puts it in the bottom quarter of counties.
At $1,520 per household (26% below the U.S. average), households in Lincoln County spend about $15.2M a year on clothing, shoes and related services. That is about $298K of household spending for each business on map listings, 66% below the U.S. figure of $880K.
There are 51 clothing, shoe and laundry businesses on map listings in Lincoln County as of September 2026. Chain locations make up 14% of them, against 37% across the U.S. That comes to 51.0 for every 10,000 households, 2.2 times the U.S. rate of 23.3.
Official counts show 14 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Lincoln County in 2023. That is one for every 714 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of Lincoln County declined 2.3%, against +3.1% for the U.S.
How Lincoln County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.0 | 22.3 | 23.3 |
| Spending per listing | $298K | $739K | $880K |
| Households per official establishment | 714 | 1,275 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −12.4% | −12.0% |
| Population growth, 2020–2025 | −2.3% | +0.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,520 | $1,645 | $2,055 |
| Median household income | $53,303 | $64,059 | $80,734 |
| Groundwork market score | 6 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 14
- Employees, 2023
- 86
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 517 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Lincoln County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lincoln County
- Population, 2025 estimate
- 19,844−2.3% since 2020
- Households
- 10,000
- Median age
- 50.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 4,831 sq. mi.
- People per square mile
- 4
- Median household income
- $53,303+15.3% vs. 2015–2019, before inflation
- Average household income
- $73,624
- Median home value
- $233,200
- Jobs located here
- 6,275
- Daytime population
- 19,834Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for clothing, shoe and laundry businesses, numbered among those based in New Mexico, with Lincoln County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 87 | 42 | 7.4 | $2.5M | +6.9% | #45 of 2,210 |
| 2Valencia County, NM | 61 | 34 | 12.3 | $1.3M | +7.2% | #675 of 2,210 |
| 3Otero County, NM | 56 | 32 | 13.1 | $1.2M | +3.7% | #868 of 2,210 |
| 4Rio Arriba County, NM | 54 | 17 | 10.9 | $1.4M | −1.0% | #934 of 2,210 |
| 5Doña Ana County, NM | 52 | 110 | 13.0 | $1.2M | +4.1% | #1,046 of 2,210 |
| 6Eddy County, NM | 37 | 46 | 19.5 | $902K | +0.3% | #1,619 of 2,210 |
| 7Luna County, NM | 35 | 16 | 17.3 | $767K | −0.2% | #1,695 of 2,210 |
| 8San Miguel County, NM | 29 | 15 | 12.6 | $1.1M | −3.2% | #1,863 of 2,210 |
| 9Roosevelt County, NM | 29 | 14 | 18.8 | $762K | −2.8% | #1,870 of 2,210 |
| 10Sierra County, NM | 27 | 7 | 12.9 | $1M | −1.4% | #1,913 of 2,210 |
| 21Lincoln County, NM | 6 | 51 | 51.0 | $298K | −2.3% | #2,203 of 2,210 |
Other business types in Lincoln County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry6
- Clothing and shoe stores6
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Lincoln County, NM?
As of September 2026, map listings count 51 clothing, shoe and laundry businesses in Lincoln County. 7 of them (14%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 14 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 14 one-person businesses without payroll.
How much do households in Lincoln County, NM spend on clothing, shoes and related services?
About $15.2M a year, or $1,520 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 51 clothing, shoe and laundry businesses on map listings, it comes to $298K per business. It is estimated from the incomes of the 10,000 households in Lincoln County and national spending patterns by income.
How does Lincoln County, NM compare with the U.S. for clothing, shoe and laundry businesses?
Lincoln County has 51.0 clothing, shoe and laundry businesses per 10,000 households, 2.2 times the U.S. rate of 23.3. Spending per business is $298K, 66% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Lincoln County would have about 17, against 51 on map listings. There is one business with payroll in the industry for every 714 households, against one for every 1,008 across the U.S.
How fast is Lincoln County, NM growing?
Population estimates put Lincoln County at 19,844 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 10,000 households. The median household income in Lincoln County is $53,303 a year, 34% below the U.S. median of $80,734. That rose 15.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lincoln County scores 6 for clothing, shoe and laundry businesses (very low), #2,203 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Lincoln County
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.