Groundwork

Clothing and laundry · Small-town market · New Hampshire

Clothing, shoe and laundry businesses in the Concord, NH area

How the Concord, NH area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 79 out of 100: High

Ranked #35 of 536 scored small-town markets
#1 of 4 scored small-town markets based in New Hampshire

Listings
85
26 chain locations (31%)
Official establishments
37
−15.9% since 2019
Household spending a year
$149.8M
On clothing, shoes and related services · $2,460 a household
Spending per listing
$1.8M
Twice the U.S.
Listings per 10k households
14.0
40% below the U.S.
Population, 2025
158,078
+2.6% since 2020

See the clothing, shoe and laundry businesses around any address in the Concord area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For clothing, shoe and laundry businesses, the Concord area has a Groundwork market score of 79 (high): #35 of 536 scored small-town markets and #1 of 4 scored small-town markets based in New Hampshire. That puts it in the top 10% of small-town markets for clothing, shoe and laundry businesses.

At $2,460 per household (20% above the U.S. average), households in the Concord area spend about $149.8M a year on clothing, shoes and related services. Spread across 85 clothing, shoe and laundry businesses, that is $1.8M per business, twice the U.S. figure of $880K.

There are 85 clothing, shoe and laundry businesses on map listings in the Concord area as of September 2026. 26 of them (31%) are chain locations, against 37% across the U.S. That comes to 14.0 for every 10,000 households, 40% below the U.S. rate of 23.3.

Official counts show 37 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Concord area in 2023, down 15.9% from 2019. That is one for every 1,646 households, against one for every 1,008 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Concord area. Population estimates show the Concord area grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Concord area compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Concord, NH area compared with New Hampshire and the U.S.
MeasureConcord areaNew HampshireU.S.
Listings per 10k households14.024.023.3
Spending per listing$1.8M$1.1M$880K
Households per official establishment1,6469331,008
Official establishment growth, 2019–2023−15.9%−13.5%−12.0%
Population growth, 2020–2025+2.6%+2.7%+3.1%
Spending per household on clothing, shoes and related services$2,460$2,540$2,055
Median household income$97,004$99,031$80,734
Groundwork market score7961

Official counts and lending

Businesses

Official establishments, 2019 to 2023
37−15.9% over the period
Employees, 2023
437
Annual payroll, 2023
$8.5M
One-person businesses, 2023
62Businesses with no payroll
Map listings, September 2026
8526 chain locations
Listings at the U.S. rate for this spending
170The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$40K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Concord area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Concord area

Population, 2025 estimate
158,078+2.6% since 2020
Households
60,901
Median age
43.1
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
933 sq. mi.
People per square mile
167
Median household income
$97,004+28.1% vs. 2015–2019, before inflation
Average household income
$123,673
Median home value
$367,600
Jobs located here
83,058
Daytime population
159,180Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Concord area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across New Hampshire

Every New Hampshire market ranked →

The highest-scoring small-town markets in New Hampshire for clothing, shoe and laundry businesses, numbered among those based in New Hampshire, with the Concord area marked.

Top small-town markets in New Hampshire

Small-town markets in New Hampshire ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH798514.0$1.8M+2.6%#35 of 536
2Lebanon-Claremont, NH-VT7316117.5$1.3M+1.5%#80 of 536
3Keene, NH696119.9$1.1M+2.3%#107 of 536
4Laconia, NH498030.4$789K+2.1%#283 of 536

Other business types in the Concord area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Concord, NH area?

As of September 2026, map listings count 85 clothing, shoe and laundry businesses in the Concord area. 26 of them (31%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 37 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 15.9% from 2019. Official counts also show 62 one-person businesses without payroll.

How much do households in the Concord, NH area spend on clothing, shoes and related services?

About $149.8M a year, or $2,460 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 85 clothing, shoe and laundry businesses on map listings, it comes to $1.8M per business. It is estimated from the incomes of the 60,901 households in the Concord area and national spending patterns by income.

How does the Concord, NH area compare with the U.S. for clothing, shoe and laundry businesses?

The Concord area has 14.0 clothing, shoe and laundry businesses per 10,000 households, 40% below the U.S. rate of 23.3. Spending per business is $1.8M, twice the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Concord area would have about 170, against 85 on map listings. There is one business with payroll in the industry for every 1,646 households, against one for every 1,008 across the U.S. The official count fell 15.9% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Concord, NH area growing?

Population estimates put the Concord area at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. The median household income in the Concord area is $97,004 a year, 20% above the U.S. median of $80,734. That rose 28.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Concord area scores 79 for clothing, shoe and laundry businesses (high), #35 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Concord area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Concord area

Screening a site or an acquisition in the Concord area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Concord area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.