Clothing and laundry · County · Iowa
Clothing, shoe and laundry businesses in Story County, IA
How Story County, IA compares with other counties and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #961 of 2,210 scored counties
#26 of 68 scored counties in Iowa
- Listings
- 74
- 39 chain locations (53%)
- Official establishments
- 30
- −11.8% since 2019
- Household spending a year
- $76.2M
- On clothing, shoes and related services · $1,958 a household
- Spending per listing
- $1M
- 17% above the U.S.
- Listings per 10k households
- 19.0
- 18% below the U.S.
- Population, 2025
- 101,291
- +2.7% since 2020
See the clothing, shoe and laundry businesses around any address in Story County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 74 clothing, shoe and laundry businesses in Story County. 39 of them (53%) are chain locations, against 37% across the U.S. That is 19.0 per 10,000 households, 18% below the U.S. rate of 23.3.
Households in Story County spend about $76.2M a year on clothing, shoes and related services, or $1,958 per household, 5% below the U.S. average. Spread across 74 clothing, shoe and laundry businesses, that is $1M per business, 17% above the U.S. figure of $880K.
Official counts show 30 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Story County in 2023, down 11.8% from 2019. That is one for every 1,297 households, against one for every 1,008 across the U.S. Official counts list 49 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $340K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Story County.
Population estimates show Story County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in Story County is 54 (upper middle), #961 of 2,210 scored counties and #26 of 68 scored counties in Iowa.
How Story County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Story County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.0 | 20.8 | 23.3 |
| Spending per listing | $1M | $947K | $880K |
| Households per official establishment | 1,297 | 1,340 | 1,008 |
| Official establishment growth, 2019–2023 | −11.8% | −14.3% | −12.0% |
| Population growth, 2020–2025 | +2.7% | +1.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,958 | $1,967 | $2,055 |
| Median household income | $69,685 | $75,059 | $80,734 |
| Groundwork market score | 54 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 30−11.8% over the period
- Employees, 2023
- 365
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- 49Businesses with no payroll
- Map listings, September 2026
- 7439 chain locations
- Listings at the U.S. rate for this spending
- 87The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $340K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Story County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Story County
- Population, 2025 estimate
- 101,291+2.7% since 2020
- Households
- 38,904
- Median age
- 33.1
- Homes lived in by their owners
- 56%
- Vehicles per household
- 1.9
- Land area
- 573 sq. mi.
- People per square mile
- 175
- Median household income
- $69,685+22.8% vs. 2015–2019, before inflation
- Average household income
- $96,918
- Median home value
- $258,700
- Jobs located here
- 47,997
- Daytime population
- 107,341Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Story County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for clothing, shoe and laundry businesses, numbered among those based in Iowa, with Story County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 91 | 21 | 10.2 | $2.1M | +9.0% | #14 of 2,210 |
| 2Mills County, IA | 83 | 5 | 9.3 | $2.3M | +2.6% | #94 of 2,210 |
| 3Bremer County, IA | 78 | 9 | 9.3 | $2.2M | +1.1% | #169 of 2,210 |
| 4Benton County, IA | 76 | 13 | 12.7 | $1.6M | +1.8% | #216 of 2,210 |
| 5Buchanan County, IA | 75 | 6 | 7.3 | $2.6M | +1.3% | #223 of 2,210 |
| 6Jones County, IA | 72 | 9 | 11.0 | $1.7M | +2.9% | #315 of 2,210 |
| 7Boone County, IA | 68 | 17 | 15.5 | $1.3M | +0.4% | #437 of 2,210 |
| 8Jasper County, IA | 67 | 23 | 15.3 | $1.2M | +0.9% | #462 of 2,210 |
| 9Jackson County, IA | 66 | 8 | 9.7 | $1.9M | −0.8% | #472 of 2,210 |
| 10Cedar County, IA | 66 | 8 | 10.5 | $1.9M | −0.7% | #475 of 2,210 |
| 26Story County, IA | 54 | 74 | 19.0 | $1M | +2.7% | #961 of 2,210 |
Other business types in Story County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry54
- Clothing and shoe stores50
- Laundromats
- Dry cleaners46
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Story County, IA?
Story County has 74 clothing, shoe and laundry businesses on map listings as of September 2026. 39 of them (53%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 30 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 11.8% from 2019. Official counts also show 49 one-person businesses without payroll.
How much do households in Story County, IA spend on clothing, shoes and related services?
About $76.2M a year, or $1,958 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 74 clothing, shoe and laundry businesses on map listings, it comes to $1M per business. It is estimated from the incomes of the 38,904 households in Story County and national spending patterns by income.
How does Story County, IA compare with the U.S. for clothing, shoe and laundry businesses?
Story County has 19.0 clothing, shoe and laundry businesses per 10,000 households, 18% below the U.S. rate of 23.3. Spending per business is $1M, 17% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Story County would have about 87, against 74 on map listings. There is one business with payroll in the industry for every 1,297 households, against one for every 1,008 across the U.S. The official count fell 11.8% from 2019 to 2023, against −12.0% for the U.S.
How fast is Story County, IA growing?
Population estimates put Story County at 101,291 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 38,904 households. Median household income in Story County is $69,685, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Story County scores 54 for clothing, shoe and laundry businesses (upper middle), #961 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Story County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Story County
Screening a site or an acquisition in Story County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Story County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.