Clothing and laundry · Small-town market · Iowa
Clothing, shoe and laundry businesses in the Carroll, IA area
The clothing, shoe and laundry businesses in the Carroll, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #449 of 536 scored small-town markets
#14 of 15 scored small-town markets based in Iowa
- Listings
- 27
- 11 chain locations (41%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $16.8M
- On clothing, shoes and related services · $1,910 a household
- Spending per listing
- $622K
- 29% below the U.S.
- Listings per 10k households
- 30.7
- 32% above the U.S.
- Population, 2025
- 20,303
- −2.0% since 2020
See the clothing, shoe and laundry businesses around any address in the Carroll area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Carroll area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Carroll area scores 29 (lower middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #449 of 536 scored small-town markets and #14 of 15 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
At $1,910 per household (7% below the U.S. average), households in the Carroll area spend about $16.8M a year on clothing, shoes and related services. That is about $622K of household spending for each business on map listings, 29% below the U.S. figure of $880K.
The Carroll area has 27 clothing, shoe and laundry businesses on map listings as of September 2026. 11 of them (41%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 30.7, 32% above the U.S. rate of 23.3.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Carroll area was 11 in 2023. That is one for every 800 households, against one for every 1,008 across the U.S. Between 2020 and 2025, the population of the Carroll area declined 2.0%, against +3.1% for the U.S.
How the Carroll area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carroll area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.7 | 20.8 | 23.3 |
| Spending per listing | $622K | $947K | $880K |
| Households per official establishment | 800 | 1,340 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −14.3% | −12.0% |
| Population growth, 2020–2025 | −2.0% | +1.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,910 | $1,967 | $2,055 |
| Median household income | $72,930 | $75,059 | $80,734 |
| Groundwork market score | 29 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 60
- Annual payroll, 2023
- $895K
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 2711 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Carroll area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Carroll area
- Population, 2025 estimate
- 20,303−2.0% since 2020
- Households
- 8,801
- Median age
- 41.6
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 570 sq. mi.
- People per square mile
- 36
- Median household income
- $72,930+23.2% vs. 2015–2019, before inflation
- Average household income
- $93,964
- Median home value
- $176,000
- Jobs located here
- 10,716
- Daytime population
- 20,571Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Carroll area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Carroll area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for clothing, shoe and laundry businesses, numbered among those based in Iowa, with the Carroll area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshalltown, IA | 73 | 21 | 13.6 | $1.4M | −0.5% | #79 of 536 |
| 2Muscatine, IA | 68 | 25 | 14.4 | $1.3M | −3.0% | #111 of 536 |
| 3Pella, IA | 64 | 25 | 18.8 | $1.1M | +2.3% | #145 of 536 |
| 4Le Mars, IA | 63 | 18 | 17.5 | $1.1M | 0.0% | #151 of 536 |
| 5Oskaloosa, IA | 60 | 15 | 17.2 | $1.1M | −1.2% | #181 of 536 |
| 6Fort Madison, IA | 58 | 24 | 16.8 | $1.1M | −3.6% | #204 of 536 |
| 7Clinton, IA | 57 | 38 | 19.5 | $962K | −0.9% | #216 of 536 |
| 8Ottumwa, IA | 50 | 35 | 25.0 | $711K | −0.3% | #272 of 536 |
| 9Fort Dodge, IA | 45 | 41 | 26.7 | $678K | −0.4% | #318 of 536 |
| 10Mason City, IA | 42 | 55 | 24.2 | $778K | −1.5% | #342 of 536 |
| 14Carroll, IA | 29 | 27 | 30.7 | $622K | −2.0% | #449 of 536 |
Other business types in the Carroll area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry29
- Clothing and shoe stores27
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Carroll, IA area?
Map listings as of September 2026 show 27 clothing, shoe and laundry businesses in the Carroll area. 11 of them (41%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 11 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 18 one-person businesses without payroll.
How much do households in the Carroll, IA area spend on clothing, shoes and related services?
About $16.8M a year, or $1,910 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 27 clothing, shoe and laundry businesses on map listings, it comes to $622K per business. It is estimated from the incomes of the 8,801 households in the Carroll area and national spending patterns by income.
How does the Carroll, IA area compare with the U.S. for clothing, shoe and laundry businesses?
The Carroll area has 30.7 clothing, shoe and laundry businesses per 10,000 households, 32% above the U.S. rate of 23.3. Spending per business is $622K, 29% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Carroll area would have about 19, against 27 on map listings. There is one business with payroll in the industry for every 800 households, against one for every 1,008 across the U.S.
How fast is the Carroll, IA area growing?
Population estimates put the Carroll area at 20,303 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 8,801 households. The median household income in the Carroll area is $72,930 a year, 10% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Carroll area scores 29 for clothing, shoe and laundry businesses (lower middle), #449 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Carroll area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Carroll area
Screening a site or an acquisition in the Carroll area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Carroll area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.