Groundwork

Clothing and laundry · Small-town market · Iowa

Clothing, shoe and laundry businesses in the Burlington, IA-IL area

The clothing, shoe and laundry businesses in the Burlington, IA-IL area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #378 of 536 scored small-town markets
#11 of 15 scored small-town markets based in Iowa

Listings
46
22 chain locations (48%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$35.2M
On clothing, shoes and related services · $1,772 a household
Spending per listing
$766K
13% below the U.S.
Listings per 10k households
23.1
In line with the U.S.
Population, 2025
44,061
−2.5% since 2020

See the clothing, shoe and laundry businesses around any address in the Burlington area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,772 per household (14% below the U.S. average), households in the Burlington area spend about $35.2M a year on clothing, shoes and related services. Spread across 46 clothing, shoe and laundry businesses, that is $766K per business, 13% below the U.S. figure of $880K.

There are 46 clothing, shoe and laundry businesses on map listings in the Burlington area as of September 2026. 22 of them (48%) are chain locations, against 37% across the U.S. That comes to 23.1 for every 10,000 households, in line with the U.S. rate of 23.3.

Official counts show 13 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Burlington area in 2023. That is one for every 1,529 households, against one for every 1,008 across the U.S. Another 23 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Burlington area declined 2.5%, against +3.1% for the U.S. The Groundwork market score for clothing, shoe and laundry businesses in the Burlington area is 38 (lower middle), #378 of 536 scored small-town markets and #11 of 15 scored small-town markets based in Iowa.

How the Burlington area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Burlington, IA-IL area compared with Iowa and the U.S.
MeasureBurlington areaIowaU.S.
Listings per 10k households23.120.823.3
Spending per listing$766K$947K$880K
Households per official establishment1,5291,3401,008
Official establishment growth, 2019–2023n/a−14.3%−12.0%
Population growth, 2020–2025−2.5%+1.5%+3.1%
Spending per household on clothing, shoes and related services$1,772$1,967$2,055
Median household income$62,811$75,059$80,734
Groundwork market score3855

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13
Employees, 2023
141
Annual payroll, 2023
$2.2M
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
4622 chain locations
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Burlington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Burlington area

Population, 2025 estimate
44,061−2.5% since 2020
Households
19,882
Median age
43.1
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
795 sq. mi.
People per square mile
56
Median household income
$62,811+21.6% vs. 2015–2019, before inflation
Average household income
$79,624
Median home value
$131,000
Jobs located here
20,875
Daytime population
44,288Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Burlington area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Iowa

Every Iowa market ranked →

The highest-scoring small-town markets in Iowa for clothing, shoe and laundry businesses, numbered among those based in Iowa, with the Burlington area marked.

Top small-town markets in Iowa

Small-town markets in Iowa ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marshalltown, IA732113.6$1.4M−0.5%#79 of 536
2Muscatine, IA682514.4$1.3M−3.0%#111 of 536
3Pella, IA642518.8$1.1M+2.3%#145 of 536
4Le Mars, IA631817.5$1.1M0.0%#151 of 536
5Oskaloosa, IA601517.2$1.1M−1.2%#181 of 536
6Fort Madison, IA582416.8$1.1M−3.6%#204 of 536
7Clinton, IA573819.5$962K−0.9%#216 of 536
8Ottumwa, IA503525.0$711K−0.3%#272 of 536
9Fort Dodge, IA454126.7$678K−0.4%#318 of 536
10Mason City, IA425524.2$778K−1.5%#342 of 536
11Burlington, IA-IL384623.1$766K−2.5%#378 of 536

Other business types in the Burlington area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing, shoe and laundry businesses are in the Burlington, IA-IL area?

As of September 2026, map listings count 46 clothing, shoe and laundry businesses in the Burlington area. 22 of them (48%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 13 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 23 one-person businesses without payroll.

How much do households in the Burlington, IA-IL area spend on clothing, shoes and related services?

About $35.2M a year, or $1,772 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 46 clothing, shoe and laundry businesses on map listings, it comes to $766K per business. It is estimated from the incomes of the 19,882 households in the Burlington area and national spending patterns by income.

How does the Burlington, IA-IL area compare with the U.S. for clothing, shoe and laundry businesses?

The Burlington area has 23.1 clothing, shoe and laundry businesses per 10,000 households, in line with the U.S. rate of 23.3. Spending per business is $766K, 13% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Burlington area would have about 40, against 46 on map listings. There is one business with payroll in the industry for every 1,529 households, against one for every 1,008 across the U.S.

How fast is the Burlington, IA-IL area growing?

Population estimates put the Burlington area at 44,061 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 19,882 households. The median household income in the Burlington area is $62,811 a year, 22% below the U.S. median of $80,734. That rose 21.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Burlington area scores 38 for clothing, shoe and laundry businesses (lower middle), #378 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Burlington area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Burlington area

Screening a site or an acquisition in the Burlington area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Burlington area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.