Groundwork

Clothing and laundry · Small-town market · Iowa

Clothing, shoe and laundry businesses in the Muscatine, IA area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Muscatine, IA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #111 of 536 scored small-town markets
#2 of 15 scored small-town markets based in Iowa

Listings
25
8 chain locations (32%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$32.1M
On clothing, shoes and related services · $1,851 a household
Spending per listing
$1.3M
46% above the U.S.
Listings per 10k households
14.4
38% below the U.S.
Population, 2025
41,853
−3.0% since 2020

See the clothing, shoe and laundry businesses around any address in the Muscatine area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Muscatine area spend about $32.1M a year on clothing, shoes and related services, or $1,851 per household, 10% below the U.S. average. Spread across 25 clothing, shoe and laundry businesses, that is $1.3M per business, 46% above the U.S. figure of $880K.

There are 25 clothing, shoe and laundry businesses on map listings in the Muscatine area as of September 2026. 8 of them (32%) are chain locations, against 37% across the U.S. That comes to 14.4 for every 10,000 households, 38% below the U.S. rate of 23.3.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Muscatine area was 3 in 2023. That is one for every 5,782 households, against one for every 1,008 across the U.S. Official counts also show 22 one-person businesses without payroll.

Between 2020 and 2025, the population of the Muscatine area declined 3.0%, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Muscatine area has a Groundwork market score of 68 (upper middle): #111 of 536 scored small-town markets and #2 of 15 scored small-town markets based in Iowa. That puts it in the top quarter of small-town markets.

How the Muscatine area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Muscatine, IA area compared with Iowa and the U.S.
MeasureMuscatine areaIowaU.S.
Listings per 10k households14.420.823.3
Spending per listing$1.3M$947K$880K
Households per official establishment5,7821,3401,008
Official establishment growth, 2019–2023n/a−14.3%−12.0%
Population growth, 2020–2025−3.0%+1.5%+3.1%
Spending per household on clothing, shoes and related services$1,851$1,967$2,055
Median household income$69,396$75,059$80,734
Groundwork market score6855

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
19
Annual payroll, 2023
$272K
One-person businesses, 2023
22Businesses with no payroll
Map listings, September 2026
258 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Muscatine area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Muscatine area

Population, 2025 estimate
41,853−3.0% since 2020
Households
17,345
Median age
39.9
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
437 sq. mi.
People per square mile
97
Median household income
$69,396+18.7% vs. 2015–2019, before inflation
Average household income
$86,373
Median home value
$182,100
Jobs located here
21,008
Daytime population
43,232Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Muscatine area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Muscatine area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Iowa

Every Iowa market ranked →

The highest-scoring small-town markets in Iowa for clothing, shoe and laundry businesses, numbered among those based in Iowa, with the Muscatine area marked.

Top small-town markets in Iowa

Small-town markets in Iowa ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marshalltown, IA732113.6$1.4M−0.5%#79 of 536
2Muscatine, IA682514.4$1.3M−3.0%#111 of 536
3Pella, IA642518.8$1.1M+2.3%#145 of 536
4Le Mars, IA631817.5$1.1M0.0%#151 of 536
5Oskaloosa, IA601517.2$1.1M−1.2%#181 of 536
6Fort Madison, IA582416.8$1.1M−3.6%#204 of 536
7Clinton, IA573819.5$962K−0.9%#216 of 536
8Ottumwa, IA503525.0$711K−0.3%#272 of 536
9Fort Dodge, IA454126.7$678K−0.4%#318 of 536
10Mason City, IA425524.2$778K−1.5%#342 of 536

Other business types in the Muscatine area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing, shoe and laundry businesses are in the Muscatine, IA area?

As of September 2026, map listings count 25 clothing, shoe and laundry businesses in the Muscatine area. 8 of them (32%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 3 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 22 one-person businesses have no payroll, by official counts.

How much do households in the Muscatine, IA area spend on clothing, shoes and related services?

About $32.1M a year, or $1,851 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 25 clothing, shoe and laundry businesses on map listings, it comes to $1.3M per business. It is estimated from the incomes of the 17,345 households in the Muscatine area and national spending patterns by income.

How does the Muscatine, IA area compare with the U.S. for clothing, shoe and laundry businesses?

The Muscatine area has 14.4 clothing, shoe and laundry businesses per 10,000 households, 38% below the U.S. rate of 23.3. Spending per business is $1.3M, 46% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Muscatine area would have about 37, against 25 on map listings. There is one business with payroll in the industry for every 5,782 households, against one for every 1,008 across the U.S.

How fast is the Muscatine, IA area growing?

Population estimates put the Muscatine area at 41,853 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 17,345 households. The median household income in the Muscatine area is $69,396 a year, 14% below the U.S. median of $80,734. That rose 18.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Muscatine area scores 68 for clothing, shoe and laundry businesses (upper middle), #111 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Muscatine area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Muscatine area

Screening a site or an acquisition in the Muscatine area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.