Groundwork

Clothing and laundry · Small-town market · Iowa

Clothing, shoe and laundry businesses in the Oskaloosa, IA area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Oskaloosa, IA area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #181 of 536 scored small-town markets
#5 of 15 scored small-town markets based in Iowa

Listings
15
6 chain locations (40%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$16M
On clothing, shoes and related services · $1,831 a household
Spending per listing
$1.1M
21% above the U.S.
Listings per 10k households
17.2
26% below the U.S.
Population, 2025
21,880
−1.2% since 2020

See the clothing, shoe and laundry businesses around any address in the Oskaloosa area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oskaloosa area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 15 clothing, shoe and laundry businesses in the Oskaloosa area. Chain locations make up 40% of them, against 37% across the U.S. That comes to 17.2 for every 10,000 households, 26% below the U.S. rate of 23.3.

Households in the Oskaloosa area spend about $16M a year on clothing, shoes and related services, or $1,831 per household, 11% below the U.S. average. That is about $1.1M of household spending for each business on map listings, 21% above the U.S. figure of $880K.

In 2023, official counts showed 3 businesses with payroll in the Oskaloosa area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 2,914 households, against one for every 1,008 across the U.S. Official counts also show 14 one-person businesses without payroll.

Population estimates put the population change in the Oskaloosa area from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The Oskaloosa area scores 60 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #181 of 536 scored small-town markets and #5 of 15 scored small-town markets based in Iowa.

How the Oskaloosa area compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Oskaloosa, IA area compared with Iowa and the U.S.
MeasureOskaloosa areaIowaU.S.
Listings per 10k households17.220.823.3
Spending per listing$1.1M$947K$880K
Households per official establishment2,9141,3401,008
Official establishment growth, 2019–2023n/a−14.3%−12.0%
Population growth, 2020–2025−1.2%+1.5%+3.1%
Spending per household on clothing, shoes and related services$1,831$1,967$2,055
Median household income$70,940$75,059$80,734
Groundwork market score6055

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
16
Annual payroll, 2023
$171K
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
156 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Oskaloosa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Oskaloosa area

Population, 2025 estimate
21,880−1.2% since 2020
Households
8,743
Median age
39.4
Homes lived in by their owners
68%
Vehicles per household
2.1
Land area
571 sq. mi.
People per square mile
39
Median household income
$70,940+29.4% vs. 2015–2019, before inflation
Average household income
$86,932
Median home value
$157,800
Jobs located here
8,845
Daytime population
19,874Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oskaloosa area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

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Clothing, shoes and laundry across Iowa

Every Iowa market ranked →

The highest-scoring small-town markets in Iowa for clothing, shoe and laundry businesses, numbered among those based in Iowa, with the Oskaloosa area marked.

Top small-town markets in Iowa

Small-town markets in Iowa ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Marshalltown, IA732113.6$1.4M−0.5%#79 of 536
2Muscatine, IA682514.4$1.3M−3.0%#111 of 536
3Pella, IA642518.8$1.1M+2.3%#145 of 536
4Le Mars, IA631817.5$1.1M0.0%#151 of 536
5Oskaloosa, IA601517.2$1.1M−1.2%#181 of 536
6Fort Madison, IA582416.8$1.1M−3.6%#204 of 536
7Clinton, IA573819.5$962K−0.9%#216 of 536
8Ottumwa, IA503525.0$711K−0.3%#272 of 536
9Fort Dodge, IA454126.7$678K−0.4%#318 of 536
10Mason City, IA425524.2$778K−1.5%#342 of 536

Other business types in the Oskaloosa area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing, shoe and laundry businesses are in the Oskaloosa, IA area?

There are 15 clothing, shoe and laundry businesses on map listings in the Oskaloosa area as of September 2026. 6 of them (40%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 3 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 14 one-person businesses have no payroll, by official counts.

How much do households in the Oskaloosa, IA area spend on clothing, shoes and related services?

About $16M a year, or $1,831 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 15 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 8,743 households in the Oskaloosa area and national spending patterns by income.

How does the Oskaloosa, IA area compare with the U.S. for clothing, shoe and laundry businesses?

The Oskaloosa area has 17.2 clothing, shoe and laundry businesses per 10,000 households, 26% below the U.S. rate of 23.3. Spending per business is $1.1M, 21% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, the Oskaloosa area would have about 18, against 15 on map listings. There is one business with payroll in the industry for every 2,914 households, against one for every 1,008 across the U.S.

How fast is the Oskaloosa, IA area growing?

Population estimates put the Oskaloosa area at 21,880 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 8,743 households. Median household income in the Oskaloosa area is $70,940, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oskaloosa area scores 60 for clothing, shoe and laundry businesses (upper middle), #181 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oskaloosa area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Oskaloosa area

Screening a site or an acquisition in the Oskaloosa area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.