Health care · Small-town market · Wisconsin
Chiropractors in the Watertown-Fort Atkinson, WI area
The chiropractors in the Watertown-Fort Atkinson, WI area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #171 of 426 scored small-town markets
#5 of 13 scored small-town markets based in Wisconsin
- Listings
- 24
- 5 chain locations (21%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $50.1M
- On medical and dental services · $1,436 a household
- Spending per listing
- $2.1M
- 13% below the U.S.
- Listings per 10k households
- 6.9
- 28% above the U.S.
- Population, 2025
- 86,505
- +0.3% since 2020
See the chiropractors around any address in the Watertown-Fort Atkinson area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,436 per household (11% above the U.S. average), households in the Watertown-Fort Atkinson area spend about $50.1M a year on medical and dental services. Spread across 24 chiropractors, that is $2.1M per practice, 13% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.
The Watertown-Fort Atkinson area has 24 chiropractors on map listings as of September 2026. Chain locations make up 21% of them, against 8% across the U.S. That comes to 6.9 for every 10,000 households, 28% above the U.S. rate of 5.4.
Official counts show 11 businesses with payroll classed as offices of chiropractors in the Watertown-Fort Atkinson area in 2023. That is one for every 3,170 households, against one for every 3,237 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $517K have gone to businesses classed as offices of chiropractors in the Watertown-Fort Atkinson area.
Between 2020 and 2025, the population of the Watertown-Fort Atkinson area grew 0.3%, slower than the U.S. (+3.1%). For chiropractors, the Watertown-Fort Atkinson area has a Groundwork market score of 55 (upper middle): #171 of 426 scored small-town markets and #5 of 13 scored small-town markets based in Wisconsin.
How the Watertown-Fort Atkinson area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown-Fort Atkinson area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.9 | 7.3 | 5.4 |
| Spending per listing | $2.1M | $2M | $2.4M |
| Households per official establishment | 3,170 | 2,298 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | +0.8% | +0.8% |
| Population growth, 2020–2025 | +0.3% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,436 | $1,435 | $1,288 |
| Median household income | $83,750 | $77,485 | $80,734 |
| Groundwork market score | 55 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 38
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 245 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $517K
SBA-backed loans to businesses classed as offices of chiropractors in the Watertown-Fort Atkinson area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown-Fort Atkinson area
- Population, 2025 estimate
- 86,505+0.3% since 2020
- Households
- 34,873
- Median age
- 42.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 557 sq. mi.
- People per square mile
- 155
- Median household income
- $83,750+26.3% vs. 2015–2019, before inflation
- Average household income
- $100,082
- Median home value
- $274,100
- Jobs located here
- 34,853
- Daytime population
- 76,557Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown-Fort Atkinson area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for chiropractors, numbered among those based in Wisconsin, with the Watertown-Fort Atkinson area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beaver Dam, WI | 65 | 15 | 4.2 | $3.3M | −0.3% | #89 of 426 |
| 2Marinette, WI-MI | 63 | 13 | 4.4 | $2.9M | +0.3% | #111 of 426 |
| 3Shawano, WI | 58 | 11 | 5.9 | $2.2M | +1.4% | #155 of 426 |
| 4Manitowoc, WI | 57 | 19 | 5.4 | $2.5M | +0.4% | #159 of 426 |
| 5Watertown-Fort Atkinson, WI | 55 | 24 | 6.9 | $2.1M | +0.3% | #171 of 426 |
| 6Whitewater-Elkhorn, WI | 52 | 29 | 6.7 | $2.2M | +0.8% | #198 of 426 |
| 7Stevens Point-Plover, WI | 49 | 23 | 7.7 | $1.8M | +2.2% | #225 of 426 |
| 8Menomonie, WI | 42 | 17 | 9.7 | $1.4M | +1.7% | #280 of 426 |
| 9Sparta, WI | 41 | 13 | 7.1 | $1.9M | +0.6% | #283 of 426 |
| 10Platteville, WI | 39 | 16 | 8.0 | $1.7M | +0.9% | #295 of 426 |
Other business types in the Watertown-Fort Atkinson area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Watertown-Fort Atkinson, WI area?
Map listings as of September 2026 show 24 chiropractors in the Watertown-Fort Atkinson area. 5 of them (21%) are chain locations. The listings count chiropractors. Official counts show 11 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in the Watertown-Fort Atkinson, WI area spend on medical and dental services?
About $50.1M a year, or $1,436 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 24 chiropractors on map listings, it comes to $2.1M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 34,873 households in the Watertown-Fort Atkinson area and national spending patterns by income.
How does the Watertown-Fort Atkinson, WI area compare with the U.S. for chiropractors?
The Watertown-Fort Atkinson area has 6.9 chiropractors per 10,000 households, 28% above the U.S. rate of 5.4. Spending per practice is $2.1M, 13% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, the Watertown-Fort Atkinson area would have about 21, against 24 on map listings. There is one business with payroll in the industry for every 3,170 households, against one for every 3,237 across the U.S.
How fast is the Watertown-Fort Atkinson, WI area growing?
Population estimates put the Watertown-Fort Atkinson area at 86,505 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 34,873 households. The median household income in the Watertown-Fort Atkinson area is $83,750 a year, 4% above the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown-Fort Atkinson area scores 55 for chiropractors (upper middle), #171 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown-Fort Atkinson area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Watertown-Fort Atkinson area
Screening a site or an acquisition in the Watertown-Fort Atkinson area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown-Fort Atkinson area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.