Metro area profile · California
Yuba City, CA metro area market data
Population, household spending and competition for 56 business types in the Yuba City metro area, each scored against other metro areas.
- Population, 2025
- 187,478
- +3.3% since 2020
- Households
- 61,927
- Median household income
- $78,179
- +33.5% vs. 2015–2019, before inflation
- Median home value
- $424,200
- Jobs located here
- 48,001
- Highest market score
- 86
- Martial arts and dance studios, #1 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Yuba City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Yuba City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 187,478 people live in the Yuba City metro area, in 61,927 households. Between 2020 and 2025, the population of the Yuba City metro area grew 3.3%, in step with the U.S. (+3.1%). The median household income in the Yuba City metro area is $78,179 a year, 3% below the U.S. median of $80,734. That rose 33.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Yuba City metro area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on clothing, shoes and related services (87).
The highest Groundwork market scores in the Yuba City metro area are for martial arts and dance studios (86), gyms and studios (85) and veterinarians (83). The Yuba City metro area ranks #1 of 387 scored metro areas for martial arts and dance studios.
The Yuba City metro area takes in 2 counties: Sutter County and Yuba County. For its number of households, the Yuba City metro area has the most map listings, relative to the U.S., for grocery stores (62% above the U.S. rate) and the fewest for landscaping and lawn care companies (52% below the U.S. rate).
All 56 business types in the Yuba City metro area
Highest Groundwork market score first. Each score compares the Yuba City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Martial arts and dance studios | 86 | #1 of 387 | 17 | 2.7 | $3.9M | 192 | 7 |
| Gyms, studios and classes | 85 | #4 of 387 | 57 | 9.2 | $1.2M | 175 | 20 |
| Veterinarians | 83 | #9 of 384 | 11 | 1.8 | $5.4M | 200 | 13 |
| Gyms | 82 | #6 of 387 | 37 | 6.0 | $1.8M | 137 | 13 |
| Hair salons | 81 | #5 of 387 | 116 | 18.7 | $532K | 124 | 12 |
| Restaurants and cafes | 81 | #11 of 387 | 464 | 74.9 | $520K | 140 | 236 |
| Sit-down restaurants | 81 | #14 of 387 | 258 | 41.7 | $935K | 141 | 84 |
| Spas and skin care | 79 | #6 of 387 | 50 | 8.1 | $1.2M | 141 | 5 |
| Chiropractors | 77 | #15 of 386 | 16 | 2.6 | $4.9M | 206 | 13 |
| Pet businesses | 77 | #23 of 387 | 63 | 10.2 | $949K | 108 | 23 |
| Pet grooming and boarding | 77 | #23 of 386 | 22 | 3.6 | $2.7M | 107 | 5 |
| Salons, barbers and spas | 75 | #10 of 387 | 241 | 38.9 | $256K | 120 | 36 |
| House cleaning | 75 | #29 of 375 | 7 | 1.1 | $11.5M | 179 | 21 |
| Clothing, shoes and laundry | 75 | #32 of 387 | 75 | 12.1 | $1.5M | 167 | 26 |
| Clothing and shoe stores | 75 | #35 of 387 | 48 | 7.8 | $2.3M | 181 | 23 |
| Real estate agents and brokers | 74 | #23 of 387 | 133 | 21.5 | Index only | 152 | 42 |
| Doctors, dentists and clinics | 74 | #34 of 387 | 369 | 59.6 | $214K | 140 | 174 |
| Bakeries and dessert shops | 73 | #23 of 387 | 40 | 6.5 | $6M | 146 | 33 |
| Fast food and sandwich shops | 73 | #54 of 387 | 62 | 10.0 | $3.9M | 128 | 116 |
| HVAC and plumbing | 72 | #33 of 387 | 21 | 3.4 | $8.2M | 173 | 47 |
| Real estate | 71 | #35 of 387 | 178 | 28.7 | Index only | 143 | 92 |
| Lawn, cleaning and pest control | 71 | #47 of 387 | 28 | 4.5 | $2.9M | 171 | 86 |
| Insurance agencies | 71 | #73 of 387 | 76 | 12.3 | $1.7M | 136 | 44 |
| Collision repair and body shops | 70 | #62 of 381 | 21 | 3.4 | $3.4M | 111 | 12 |
| Car washes and detailing | 68 | #53 of 387 | 19 | 3.1 | $3.8M | 151 | 13 |
| Pizza | 68 | #73 of 387 | 40 | 6.5 | $6M | 119 | 116 |
| Funeral homes | 68 | #78 of 377 | 7 | 1.1 | $1.3M | 186 | 7 |
| Physical therapy | 67 | #84 of 386 | 30 | 4.8 | $2.6M | 109 | 15 |
| Landscaping and lawn care | 67 | #93 of 385 | 14 | 2.3 | $5.7M | 196 | 54 |
| Coffee shops and cafes | 66 | #68 of 387 | 51 | 8.2 | $4.7M | 128 | 33 |
| Optometrists and eye care | 65 | #77 of 386 | 18 | 2.9 | $4.4M | 140 | 11 |
| Home repair trades | 64 | #78 of 387 | 50 | 8.1 | $3.4M | 142 | 113 |
| Electricians | 62 | #86 of 383 | 10 | 1.6 | $17.2M | 144 | 46 |
| Dentists and orthodontists | 62 | #111 of 387 | 66 | 10.7 | $1.2M | 121 | 51 |
| Primary care and pediatrics | 61 | #116 of 387 | 37 | 6.0 | $2.1M | 120 | 84 |
| Auto repair and car care | 60 | #122 of 387 | 242 | 39.1 | $298K | 111 | 112 |
| Gas stations | 59 | #133 of 387 | 75 | 12.1 | $2.5M | 103 | 55 |
| Mortgage brokers and lenders | 57 | #122 of 373 | 22 | 3.6 | Index only | 128 | 13 |
| Nail salons | 57 | #127 of 387 | 28 | 4.5 | $2.2M | 132 | 17 |
| Oil change and quick lube | 56 | #119 of 290 | 6 | 1.0 | $12M | 87 | 6 |
| Pet stores | 56 | #149 of 382 | 14 | 2.3 | $4.3M | 94 | 5 |
| Child care and preschools | 56 | #156 of 387 | 43 | 6.9 | $940K | 94 | 39 |
| Tire shops | 56 | #160 of 386 | 27 | 4.4 | $2.7M | 107 | 13 |
| Auto repair shops | 53 | #183 of 387 | 161 | 26.0 | $448K | 101 | 76 |
| Property management | 51 | #177 of 374 | 21 | 3.4 | Index only | 94 | 33 |
| Pest control | 50 | #170 of 345 | 7 | 1.1 | $11.5M | 112 | 11 |
| Roofing and gutters | 49 | #201 of 381 | 19 | 3.1 | $9.1M | 107 | 20 |
| Convenience stores | 44 | #236 of 387 | 55 | 8.9 | $6.8M | 86 | 23 |
| Barbershops | 43 | #263 of 387 | 44 | 7.1 | $1.4M | 74 | Under 3 |
| Urgent care and walk-in clinics | 39 | #144 of 197 | 5 | 0.8 | $15.8M | 64 | Under 3 |
| Grocery and convenience stores | 31 | #318 of 387 | 144 | 23.3 | $2.6M | 76 | 67 |
| Laundromats | 28 | #315 of 364 | 13 | 2.1 | $8.5M | 68 | Under 3 |
| Grocery stores | 25 | #348 of 387 | 68 | 11.0 | $5.5M | 59 | 44 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $36.7M | 234 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.5 | $22M | 541 | 13 |
| Home inspectors | Not scored | Not scored | 2 | 0.3 | Index only | Too few | Under 3 |
Household spending in the Yuba City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $72.1M | $1,164 | 122 |
| Gasoline and other fuels | $183.9M | $2,970 | 114 |
| Food away from home | $241.4M | $3,897 | 96 |
| Groceries | $372.4M | $6,013 | 95 |
| Personal care products and services | $61.7M | $997 | 99 |
| Child care and other personal services | $40.4M | $653 | 112 |
| Memberships, classes and admissions | $65.9M | $1,064 | 108 |
| Medical and dental services | $78.9M | $1,274 | 99 |
| Pets | $59.8M | $966 | 106 |
| Clothing, shoes and related services | $110.1M | $1,778 | 87 |
| Vehicle insurance | $129.8M | $2,096 | 107 |
| Home repairs, maintenance and insurance | $172.3M | $2,783 | 92 |
| Lawn care, cleaning and other household services | $80.2M | $1,294 | 92 |
| Rent and homeowner costs | $1.1B | $17,743 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Yuba City metro area
- Population, 2025 estimate
- 187,478+3.3% since 2020
- Households
- 61,927
- Median age
- 36.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.1
- Land area
- 1,235 sq. mi.
- People per square mile
- 149
- Median household income
- $78,179+33.5% vs. 2015–2019, before inflation
- Average household income
- $103,808
- Median home value
- $424,200
- Jobs located here
- 48,001
- Daytime population
- 155,297Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Yuba City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Yuba City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Yuba City metro area 2
- Sutter County, CA98,857 people
- Yuba County, CA84,507 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
Questions
How fast is the Yuba City, CA metro area growing?
Population estimates put the Yuba City metro area at 187,478 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 61,927 households. Against the 2015–2019 survey, median household income rose 33.5%, before inflation.
How much do households in the Yuba City, CA metro area spend?
Households in the Yuba City metro area spend about $1.1B a year on rent and homeowner costs, $372.4M on groceries and $241.4M on food away from home. Relative to the U.S., household spending in the Yuba City metro area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on clothing, shoes and related services (87).
Which business types have the highest market scores in the Yuba City, CA metro area?
Of the business types scored in the Yuba City metro area, martial arts and dance studios (86), gyms and studios (85) and veterinarians (83) have the highest Groundwork market scores. For martial arts and dance studios, that ranks #1 of 387 scored metro areas.
How does the Yuba City, CA metro area compare with the U.S.?
Median household income in the Yuba City metro area is $78,179, 3% below the U.S. median of $80,734. The population rose 3.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $424,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (62% above the U.S. rate) and lowest for landscaping and lawn care companies (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Yuba City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Yuba City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Yuba City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Yuba City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.