Beauty and personal care · County · California
Hair salons in Sutter County, CA
The hair salons in Sutter County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,261 of 2,339 scored counties
#47 of 55 scored counties in California
- Listings
- 95
- 14 chain locations (15%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $33.9M
- On personal care products and services · $1,018 a household
- Spending per listing
- $357K
- 17% below the U.S.
- Listings per 10k households
- 28.5
- 22% above the U.S.
- Population, 2025
- 98,787
- −0.7% since 2020
See the hair salons around any address in Sutter County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Sutter County spend about $33.9M a year on personal care products and services, or $1,018 per household, in line with the U.S. average. Spread across 95 hair salons, that is $357K per salon, 17% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 95 hair salons on map listings in Sutter County as of September 2026. 14 of them (15%) are chain locations, against 14% across the U.S. That comes to 28.5 for every 10,000 households, 22% above the U.S. rate of 23.4.
In 2023, official counts showed 10 businesses with payroll in Sutter County classed as beauty salons. That is one for every 3,329 households, against one for every 1,535 across the U.S. Another 200 one-person businesses have no payroll, by official counts.
Population estimates put the population change in Sutter County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The Groundwork market score for hair salons in Sutter County is 49 (lower middle), #1,261 of 2,339 scored counties and #47 of 55 scored counties in California.
How Sutter County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sutter County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 28.5 | 24.0 | 23.4 |
| Spending per listing | $357K | $479K | $430K |
| Households per official establishment | 3,329 | 1,551 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +8.3% | +6.0% |
| Population growth, 2020–2025 | −0.7% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $1,149 | $1,005 |
| Median household income | $79,704 | $99,122 | $80,734 |
| Groundwork market score | 49 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 10
- Employees, 2023
- 58
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 200Businesses with no payroll
- Map listings, September 2026
- 9514 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Sutter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sutter County
- Population, 2025 estimate
- 98,787−0.7% since 2020
- Households
- 33,292
- Median age
- 38.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 603 sq. mi.
- People per square mile
- 164
- Median household income
- $79,704+35.0% vs. 2015–2019, before inflation
- Average household income
- $108,245
- Median home value
- $433,500
- Jobs located here
- 30,624
- Daytime population
- 86,871Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sutter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across California
Every California market ranked →The highest-scoring counties in California for hair salons, numbered among those based in California, with Sutter County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 90 | 21 | 7.3 | $1.3M | +8.2% | #9 of 2,339 |
| 2Madera County, CA | 89 | 65 | 14.3 | $687K | +7.4% | #17 of 2,339 |
| 3Calaveras County, CA | 82 | 27 | 14.6 | $703K | +2.8% | #62 of 2,339 |
| 4Yolo County, CA | 80 | 122 | 15.9 | $688K | +3.1% | #77 of 2,339 |
| 5Kern County, CA | 77 | 444 | 15.6 | $609K | +2.3% | #121 of 2,339 |
| 6Merced County, CA | 77 | 142 | 16.5 | $553K | +5.1% | #125 of 2,339 |
| 7Tulare County, CA | 75 | 235 | 16.4 | $580K | +2.4% | #158 of 2,339 |
| 8San Joaquin County, CA | 75 | 484 | 19.7 | $551K | +5.5% | #161 of 2,339 |
| 9El Dorado County, CA | 72 | 126 | 16.5 | $727K | +0.6% | #229 of 2,339 |
| 10Kings County, CA | 72 | 74 | 16.8 | $560K | +1.0% | #242 of 2,339 |
| 47Sutter County, CA | 49 | 95 | 28.5 | $357K | −0.7% | #1,261 of 2,339 |
Other business types in Sutter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons49
- Barbershops31
- Nail salons36
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Sutter County, CA?
As of September 2026, map listings count 95 hair salons in Sutter County. 14 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts list 200 one-person businesses without payroll.
How much do households in Sutter County, CA spend on personal care products and services?
About $33.9M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 95 hair salons on map listings, it comes to $357K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 33,292 households in Sutter County and national spending patterns by income.
How does Sutter County, CA compare with the U.S. for hair salons?
Sutter County has 28.5 hair salons per 10,000 households, 22% above the U.S. rate of 23.4. Spending per salon is $357K, 17% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Sutter County would have about 79, against 95 on map listings. There is one business with payroll in the industry for every 3,329 households, against one for every 1,535 across the U.S.
How fast is Sutter County, CA growing?
Population estimates put Sutter County at 98,787 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 33,292 households. Median household income in Sutter County is $79,704, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sutter County scores 49 for hair salons (lower middle), #1,261 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sutter County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Sutter County
Screening a site or an acquisition in Sutter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.