Groundwork

Fitness and classes · County · California

Gyms and studios in Sutter County, CA

How Sutter County, CA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 64 out of 100: Upper middle

Ranked #438 of 2,088 scored counties
#21 of 55 scored counties in California

Listings
37
5 chain locations (14%)
Official establishments
18
Businesses with payroll, 2023
Household spending a year
$37.1M
On memberships, classes and admissions · $1,114 a household
Spending per listing
$1M
51% above the U.S.
Listings per 10k households
11.1
26% below the U.S.
Population, 2025
98,787
−0.7% since 2020

See the gyms and studios around any address in Sutter County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 37 gyms and studios in Sutter County. 5 of them (14%) are chain locations, against 20% across the U.S. That comes to 11.1 for every 10,000 households, 26% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Sutter County comes to about $37.1M a year: $1,114 per household, 13% above the U.S. average. That works out to $1M per location, 51% above the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Sutter County was 18 in 2023. That is one for every 1,850 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $226K has gone to businesses classed as fitness centers and recreation instruction in Sutter County.

Population estimates put the population change in Sutter County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The Groundwork market score for gyms and studios in Sutter County is 64 (upper middle), #438 of 2,088 scored counties and #21 of 55 scored counties in California. That puts it in the top quarter of counties.

How Sutter County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Sutter County, CA compared with California and the U.S.
MeasureSutter CountyCaliforniaU.S.
Listings per 10k households11.117.114.9
Spending per listing$1M$837K$662K
Households per official establishment1,8501,2811,641
Official establishment growth, 2019–2023n/a+14.7%+8.2%
Population growth, 2020–2025−0.7%−0.4%+3.1%
Spending per household on memberships, classes and admissions$1,114$1,435$983
Median household income$79,704$99,122$80,734
Groundwork market score6460

Official counts and lending

Businesses

Official establishments, 2019 to 2023
18 → 18
Employees, 2023
228
Annual payroll, 2023
$3.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
375 chain locations
Listings at the U.S. rate for this spending
56The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$226K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Sutter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sutter County

Population, 2025 estimate
98,787−0.7% since 2020
Households
33,292
Median age
38.1
Homes lived in by their owners
61%
Vehicles per household
2.1
Land area
603 sq. mi.
People per square mile
164
Median household income
$79,704+35.0% vs. 2015–2019, before inflation
Average household income
$108,245
Median home value
$433,500
Jobs located here
30,624
Daytime population
86,871Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sutter County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across California

Every California market ranked →

The highest-scoring counties in California for gyms and studios, numbered among those based in California, with Sutter County marked.

Top counties in California

Counties in California ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA92207.0$1.4M+8.2%#7 of 2,088
2Madera County, CA845011.0$952K+7.4%#35 of 2,088
3Calaveras County, CA822614.1$823K+2.8%#54 of 2,088
4San Joaquin County, CA8032813.4$942K+5.5%#71 of 2,088
5Amador County, CA792414.9$755K+3.2%#84 of 2,088
6San Benito County, CA782512.2$1.3M+8.6%#86 of 2,088
7Merced County, CA789811.4$796K+5.1%#97 of 2,088
8Colusa County, CA7756.7$1.5M−0.1%#100 of 2,088
9Tulare County, CA7714710.3$950K+2.4%#107 of 2,088
10Tehama County, CA76208.1$1.1M−1.7%#124 of 2,088
21Sutter County, CA643711.1$1M−0.7%#438 of 2,088

Other business types in Sutter County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Sutter County, CA?

Sutter County has 37 gyms and studios on map listings as of September 2026. 5 of them (14%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 18 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Sutter County, CA spend on memberships, classes and admissions?

About $37.1M a year, or $1,114 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 37 gyms and studios on map listings, it comes to $1M per location. It is estimated from the incomes of the 33,292 households in Sutter County and national spending patterns by income.

How does Sutter County, CA compare with the U.S. for gyms and studios?

Sutter County has 11.1 gyms and studios per 10,000 households, 26% below the U.S. rate of 14.9. Spending per location is $1M, 51% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Sutter County would have about 56, against 37 on map listings. There is one business with payroll in the industry for every 1,850 households, against one for every 1,641 across the U.S.

How fast is Sutter County, CA growing?

Population estimates put Sutter County at 98,787 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 33,292 households. Median household income in Sutter County is $79,704, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sutter County scores 64 for gyms and studios (upper middle), #438 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sutter County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Sutter County

Screening a site or an acquisition in Sutter County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.