Beauty and personal care · County · California
Salons, barbers and spas in Sutter County, CA
How Sutter County, CA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #1,921 of 2,385 scored counties
#51 of 55 scored counties in California
- Listings
- 198
- 23 chain locations (12%)
- Official establishments
- 29
- −3.3% since 2019
- Household spending a year
- $33.9M
- On personal care products and services · $1,018 a household
- Spending per listing
- $171K
- 20% below the U.S.
- Listings per 10k households
- 59.5
- 26% above the U.S.
- Population, 2025
- 98,787
- −0.7% since 2020
See the salons, barbers and spas around any address in Sutter County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Sutter County scores 36 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #1,921 of 2,385 scored counties and #51 of 55 scored counties in California. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 198 salons, barbers and spas in Sutter County. Chain locations make up 12% of them, against 15% across the U.S. That is 59.5 per 10,000 households, 26% above the U.S. rate of 47.2.
Households in Sutter County spend about $33.9M a year on personal care products and services, or $1,018 per household, in line with the U.S. average. Spread across 198 salons, barbers and spas, that is $171K per business, 20% below the U.S. figure of $213K.
Official counts show 29 businesses with payroll classed as personal care services in Sutter County in 2023, down 3.3% from 2019. That is one for every 1,148 households, against one for every 804 across the U.S. Population estimates show Sutter County declined 0.7% from 2020 to 2025, against +3.1% for the U.S.
How Sutter County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sutter County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 59.5 | 51.4 | 47.2 |
| Spending per listing | $171K | $223K | $213K |
| Households per official establishment | 1,148 | 670 | 804 |
| Official establishment growth, 2019–2023 | −3.3% | +18.8% | +14.1% |
| Population growth, 2020–2025 | −0.7% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,018 | $1,149 | $1,005 |
| Median household income | $79,704 | $99,122 | $80,734 |
| Groundwork market score | 36 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 29−3.3% over the period
- Employees, 2023
- 153
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 319Businesses with no payroll
- Map listings, September 2026
- 19823 chain locations
- Listings at the U.S. rate for this spending
- 159The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Sutter County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sutter County
- Population, 2025 estimate
- 98,787−0.7% since 2020
- Households
- 33,292
- Median age
- 38.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 603 sq. mi.
- People per square mile
- 164
- Median household income
- $79,704+35.0% vs. 2015–2019, before inflation
- Average household income
- $108,245
- Median home value
- $433,500
- Jobs located here
- 30,624
- Daytime population
- 86,871Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sutter County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Sutter County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 51Sutter County, CA | 36 | 198 | 59.5 | $171K | −0.7% | #1,921 of 2,385 |
Other business types in Sutter County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons49
- Barbershops31
- Nail salons36
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Sutter County, CA?
Sutter County has 198 salons, barbers and spas on map listings as of September 2026. 23 of them (12%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 29 businesses with payroll classed as personal care services in 2023, down 3.3% from 2019. Another 319 one-person businesses have no payroll, by official counts.
How much do households in Sutter County, CA spend on personal care products and services?
About $33.9M a year, or $1,018 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 198 salons, barbers and spas on map listings, it comes to $171K per business. It is estimated from the incomes of the 33,292 households in Sutter County and national spending patterns by income.
How does Sutter County, CA compare with the U.S. for salons, barbers and spas?
Sutter County has 59.5 salons, barbers and spas per 10,000 households, 26% above the U.S. rate of 47.2. Spending per business is $171K, 20% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Sutter County would have about 159, against 198 on map listings. There is one business with payroll in the industry for every 1,148 households, against one for every 804 across the U.S. The official count fell 3.3% from 2019 to 2023, against +14.1% for the U.S.
How fast is Sutter County, CA growing?
Population estimates put Sutter County at 98,787 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 33,292 households. Median household income in Sutter County is $79,704, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sutter County scores 36 for salons, barbers and spas (lower middle), #1,921 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sutter County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Sutter County
Screening a site or an acquisition in Sutter County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sutter County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.