Home services · Metro area · North Carolina
Home repair companies in the Hickory-Lenoir-Morganton, NC metro area
How the Hickory-Lenoir-Morganton, NC metro area compares with other metro areas and the U.S. for home repair companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #246 of 387 scored metro areas
#12 of 15 scored metro areas based in North Carolina
- Listings
- 187
- 14 chain locations (7%)
- Official establishments
- 256
- +12.4% since 2019
- Household spending a year
- $393.1M
- On home repairs, maintenance and insurance · $2,628 a household
- Spending per listing
- $2.1M
- 13% below the U.S.
- Listings per 10k households
- 12.5
- In line with the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the home repair companies around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the home repair companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 187 home repair companies in the Hickory-Lenoir-Morganton metro area. Chain locations make up 7% of them, against 4% across the U.S. That comes to 12.5 for every 10,000 households, in line with the U.S. rate of 12.4.
Households in the Hickory-Lenoir-Morganton metro area spend about $393.1M a year on home repairs, maintenance and insurance, or $2,628 per household, 13% below the U.S. average. That works out to $2.1M per company, 13% below the U.S. figure of $2.4M.
The official count of businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in the Hickory-Lenoir-Morganton metro area was 256 in 2023, up 12.4% from 2019. That is one for every 584 households, against one for every 587 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $2.8M have gone to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Hickory-Lenoir-Morganton metro area.
Population estimates put the population change in the Hickory-Lenoir-Morganton metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). For home repair companies, the Hickory-Lenoir-Morganton metro area has a Groundwork market score of 42 (lower middle): #246 of 387 scored metro areas and #12 of 15 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the home repair companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 12.9 | 12.4 |
| Spending per listing | $2.1M | $2.2M | $2.4M |
| Households per official establishment | 584 | 544 | 587 |
| Official establishment growth, 2019–2023 | +12.4% | +14.3% | +9.6% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,628 | $2,889 | $3,018 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 42 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 256+12.4% over the period
- Employees, 2023
- 1,836
- Annual payroll, 2023
- $97M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 18714 chain locations
- Listings at the U.S. rate for this spending
- 162The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $2.8M
SBA-backed loans to businesses classed as plumbing, HVAC, electrical and roofing contractors in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the home repair companies on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHome repair trades across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for home repair companies, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 84 | 236 | 9.5 | $3.3M | +7.5% | #5 of 387 |
| 2Charlotte-Concord-Gastonia, NC-SC | 65 | 1,429 | 13.3 | $2.4M | +10.1% | #74 of 387 |
| 3Goldsboro, NC | 63 | 45 | 9.5 | $2.7M | +3.8% | #89 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 62 | 832 | 11.8 | $2.6M | +0.9% | #100 of 387 |
| 4Jacksonville, NC | 62 | 94 | 12.5 | $2.2M | +6.0% | #106 of 387 |
| 5Raleigh-Cary, NC | 61 | 889 | 15.5 | $2.2M | +12.6% | #110 of 387 |
| 6Winston-Salem, NC | 59 | 319 | 11.3 | $2.4M | +5.3% | #119 of 387 |
| 7Pinehurst-Southern Pines, NC | 57 | 64 | 14.5 | $2.1M | +10.3% | #137 of 387 |
| 8Fayetteville, NC | 56 | 163 | 10.9 | $2.4M | +1.6% | #141 of 387 |
| 9Greenville, NC | 54 | 86 | 11.5 | $2.2M | +5.4% | #163 of 387 |
| 12Hickory-Lenoir-Morganton, NC | 42 | 187 | 12.5 | $2.1M | +3.2% | #246 of 387 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades42
- HVAC and plumbing46
- Electricians43
- Roofing and gutters39
- Lawn, cleaning and pest control53
- Landscaping and lawn care53
- House cleaning52
- Pest control56
Real estate
Funeral services
Questions
How many home repair companies are in the Hickory-Lenoir-Morganton, NC metro area?
The Hickory-Lenoir-Morganton metro area has 187 home repair companies on map listings as of September 2026. 14 of them (7%) are chain locations. The listings count HVAC, plumbing, electrical, roofing and gutter companies. Official counts show 256 businesses with payroll classed as plumbing, HVAC, electrical and roofing contractors in 2023, up 12.4% from 2019.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on home repairs, maintenance and insurance?
About $393.1M a year, or $2,628 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 187 home repair companies on map listings, it comes to $2.1M per company. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for home repair companies?
The Hickory-Lenoir-Morganton metro area has 12.5 home repair companies per 10,000 households, in line with the U.S. rate of 12.4. Spending per company is $2.1M, 13% below the U.S. figure of $2.4M. At the national ratio of home repair companies to household spending, the Hickory-Lenoir-Morganton metro area would have about 162, against 187 on map listings. There is one business with payroll in the industry for every 584 households, against one for every 587 across the U.S. The official count rose 12.4% from 2019 to 2023, against +9.6% for the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 42 for home repair companies (lower middle), #246 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the home repair companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for home repair companies · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.