Real estate · Metro area · North Carolina
Property management companies in the Hickory-Lenoir-Morganton, NC metro area
How the Hickory-Lenoir-Morganton, NC metro area compares with other metro areas and the U.S. for property management companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #53 of 374 scored metro areas
#1 of 15 scored metro areas based in North Carolina
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- 62
- −4.8% since 2019
- Household spending a year
- $2.1B
- On rent and homeowner costs · $14,032 a household
- Housing spending per listing (U.S. = 100)
- 236
- 2.4 times the U.S.
- Listings per 10k households
- 1.1
- 63% below the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the property management companies around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Hickory-Lenoir-Morganton metro area spend about $2.1B a year on rent and homeowner costs, or $14,032 per household, 16% below the U.S. average. Housing spending per company is 2.4 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in.
There are 16 property management companies on map listings in the Hickory-Lenoir-Morganton metro area as of September 2026. One of them (6%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 1.1, 63% below the U.S. rate of 3.0.
The official count of businesses with payroll classed as residential and commercial property managers in the Hickory-Lenoir-Morganton metro area was 62 in 2023, down 4.8% from 2019. That is one for every 2,413 households, against one for every 1,638 across the U.S.
Population estimates show the Hickory-Lenoir-Morganton metro area grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). The Hickory-Lenoir-Morganton metro area scores 66 (upper middle) on the Groundwork market score for property management companies, ranking #53 of 374 scored metro areas and #1 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.1 | 2.9 | 3.0 |
| Housing spending per listing (U.S. = 100) | 236 | 93 | 100 |
| Households per official establishment | 2,413 | 1,756 | 1,638 |
| Official establishment growth, 2019–2023 | −4.8% | +5.9% | +11.4% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,032 | $15,139 | $16,661 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 66 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 62−4.8% over the period
- Employees, 2023
- 163
- Annual payroll, 2023
- $6.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as residential and commercial property managers in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for property management companies, numbered among those based in North Carolina, with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hickory-Lenoir-Morganton, NC | 66 | 16 | 1.1 | 236 | +3.2% | #53 of 374 |
| 2Winston-Salem, NC | 65 | 60 | 2.1 | 122 | +5.3% | #65 of 374 |
| 3Rocky Mount, NC | 62 | 8 | 1.4 | 182 | +2.8% | #80 of 374 |
| 4Burlington, NC | 59 | 18 | 2.6 | 100 | +8.5% | #109 of 374 |
| 5Durham-Chapel Hill, NC | 54 | 72 | 2.9 | 101 | +7.5% | #151 of 374 |
| 6Charlotte-Concord-Gastonia, NC-SC | 54 | 315 | 2.9 | 99 | +10.1% | #152 of 374 |
| 7Goldsboro, NC | 51 | 13 | 2.7 | 91 | +3.8% | #178 of 374 |
| 8Raleigh-Cary, NC | 47 | 223 | 3.9 | 80 | +12.6% | #218 of 374 |
| 9Pinehurst-Southern Pines, NC | 45 | 15 | 3.4 | 83 | +10.3% | #230 of 374 |
| 10Jacksonville, NC | 44 | 30 | 4.0 | 65 | +6.0% | #238 of 374 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate62
- Real estate agents and brokers60
- Property management66
- Mortgage brokers and lenders59
- Home inspectors
Funeral services
Questions
How many property management companies are in the Hickory-Lenoir-Morganton, NC metro area?
As of September 2026, map listings count 16 property management companies in the Hickory-Lenoir-Morganton metro area. One of them (6%) is a chain location. The listings count property management companies. Official counts show 62 businesses with payroll classed as residential and commercial property managers in 2023, down 4.8% from 2019.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on rent and homeowner costs?
About $2.1B a year, or $14,032 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 16 property management companies on map listings, housing spending per company is 2.4 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for property management companies?
The Hickory-Lenoir-Morganton metro area has 1.1 property management companies per 10,000 households, 63% below the U.S. rate of 3.0. The index of housing spending per company is 236, where 100 is the U.S. At the U.S. ratio of property management companies to household spending, the Hickory-Lenoir-Morganton metro area would have about 38, against 16 on map listings. There is one business with payroll in the industry for every 2,413 households, against one for every 1,638 across the U.S. The official count fell 4.8% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 66 for property management companies (upper middle), #53 of 374 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.