Pets · Metro area · North Carolina
Pet stores in the Hickory-Lenoir-Morganton, NC metro area
The pet stores in the Hickory-Lenoir-Morganton, NC metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #179 of 382 scored metro areas
#11 of 15 scored metro areas based in North Carolina
- Listings
- 28
- 13 chain locations (46%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $119.3M
- On pets · $797 a household
- Spending per listing
- $4.3M
- 6% below the U.S.
- Listings per 10k households
- 1.9
- 5% below the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the pet stores around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 28 pet stores in the Hickory-Lenoir-Morganton metro area. Chain locations make up 46% of them, against 38% across the U.S. That comes to 1.9 for every 10,000 households, 5% below the U.S. rate of 2.0.
At $797 per household (12% below the U.S. average), households in the Hickory-Lenoir-Morganton metro area spend about $119.3M a year on pets. Spread across 28 pet stores, that is $4.3M per store, 6% below the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.
The official count of businesses with payroll classed as pet and pet supplies stores in the Hickory-Lenoir-Morganton metro area was 10 in 2023. That is one for every 14,958 households, against one for every 13,024 across the U.S.
Population estimates put the population change in the Hickory-Lenoir-Morganton metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Groundwork market score for pet stores in the Hickory-Lenoir-Morganton metro area is 51 (upper middle), #179 of 382 scored metro areas and #11 of 15 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 2.0 | 2.0 |
| Spending per listing | $4.3M | $4.6M | $4.5M |
| Households per official establishment | 14,958 | 12,707 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +9.8% | −1.6% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on pets | $797 | $899 | $909 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 51 | 58 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 114
- Annual payroll, 2023
- $2.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2813 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for pet stores, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durham-Chapel Hill, NC | 82 | 40 | 1.6 | $6.2M | +7.5% | #10 of 382 |
| 2Greenville, NC | 74 | 9 | 1.2 | $6.5M | +5.4% | #25 of 382 |
| 3Raleigh-Cary, NC | 70 | 125 | 2.2 | $5M | +12.6% | #55 of 382 |
| 4Goldsboro, NC | 69 | 5 | 1.1 | $7.4M | +3.8% | #56 of 382 |
| 5Greensboro-High Point, NC | 69 | 51 | 1.6 | $5.2M | +4.1% | #61 of 382 |
| 6Charlotte-Concord-Gastonia, NC-SC | 66 | 217 | 2.0 | $4.9M | +10.1% | #78 of 382 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 65 | 115 | 1.6 | $5.9M | +0.9% | #82 of 382 |
| 7Rocky Mount, NC | 64 | 7 | 1.2 | $6.5M | +2.8% | #91 of 382 |
| 8Burlington, NC | 63 | 12 | 1.7 | $4.8M | +8.5% | #101 of 382 |
| 9Winston-Salem, NC | 62 | 51 | 1.8 | $4.6M | +5.3% | #109 of 382 |
| 11Hickory-Lenoir-Morganton, NC | 51 | 28 | 1.9 | $4.3M | +3.2% | #179 of 382 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses47
- Veterinarians52
- Pet grooming and boarding48
- Pet stores51
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Hickory-Lenoir-Morganton, NC metro area?
The Hickory-Lenoir-Morganton metro area has 28 pet stores on map listings as of September 2026. 13 of them (46%) are chain locations. The listings count pet stores. Official counts show 10 businesses with payroll classed as pet and pet supplies stores in 2023.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on pets?
About $119.3M a year, or $797 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 28 pet stores on map listings, it comes to $4.3M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for pet stores?
The Hickory-Lenoir-Morganton metro area has 1.9 pet stores per 10,000 households, 5% below the U.S. rate of 2.0. Spending per store is $4.3M, 6% below the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Hickory-Lenoir-Morganton metro area would have about 26, against 28 on map listings. There is one business with payroll in the industry for every 14,958 households, against one for every 13,024 across the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 51 for pet stores (upper middle), #179 of 382 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.