Health care · Metro area · North Carolina
Physical therapy clinics in the Hickory-Lenoir-Morganton, NC metro area
Competitor counts, household spending and official business counts for physical therapy clinics in the Hickory-Lenoir-Morganton, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #64 of 386 scored metro areas
#2 of 15 scored metro areas based in North Carolina
- Listings
- 44
- 7 chain locations (16%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $152M
- On medical and dental services · $1,016 a household
- Spending per listing
- $3.5M
- 44% above the U.S.
- Listings per 10k households
- 2.9
- 46% below the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the physical therapy clinics around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Hickory-Lenoir-Morganton metro area comes to about $152M a year: $1,016 per household, 21% below the U.S. average. Spread across 44 physical therapy clinics, that is $3.5M per clinic, 44% above the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
The Hickory-Lenoir-Morganton metro area has 44 physical therapy clinics on map listings as of September 2026. 7 of them (16%) are chain locations, against 23% across the U.S. That comes to 2.9 for every 10,000 households, 46% below the U.S. rate of 5.4.
The official count of businesses with payroll classed as physical, occupational and speech therapists in the Hickory-Lenoir-Morganton metro area was 23 in 2023. That is one for every 6,503 households, against one for every 2,482 across the U.S.
Population estimates put the population change in the Hickory-Lenoir-Morganton metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Hickory-Lenoir-Morganton metro area scores 69 (upper middle) on the Groundwork market score for physical therapy clinics, ranking #64 of 386 scored metro areas and #2 of 15 scored metro areas based in North Carolina. That puts it in the top quarter of metro areas.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 5.2 | 5.4 |
| Spending per listing | $3.5M | $2.1M | $2.4M |
| Households per official establishment | 6,503 | 3,059 | 2,482 |
| Official establishment growth, 2019–2023 | n/a | +15.4% | +23.1% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on medical and dental services | $1,016 | $1,116 | $1,288 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 69 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 252
- Annual payroll, 2023
- $10.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 447 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for physical therapy clinics, numbered among those based in North Carolina, with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Burlington, NC | 70 | 26 | 3.7 | $2.8M | +8.5% | #61 of 386 |
| 2Hickory-Lenoir-Morganton, NC | 69 | 44 | 2.9 | $3.5M | +3.2% | #64 of 386 |
| 3Goldsboro, NC | 69 | 14 | 2.9 | $3.4M | +3.8% | #65 of 386 |
| 4Winston-Salem, NC | 68 | 104 | 3.7 | $2.9M | +5.3% | #72 of 386 |
| 5Rocky Mount, NC | 64 | 18 | 3.1 | $3.2M | +2.8% | #93 of 386 |
| 6Charlotte-Concord-Gastonia, NC-SC | 58 | 578 | 5.4 | $2.2M | +10.1% | #139 of 386 |
| 7Jacksonville, NC | 55 | 33 | 4.4 | $2.4M | +6.0% | #153 of 386 |
| 8Greensboro-High Point, NC | 54 | 140 | 4.4 | $2.4M | +4.1% | #163 of 386 |
| 9Fayetteville, NC | 53 | 59 | 4.0 | $2.6M | +1.6% | #171 of 386 |
| 10Greenville, NC | 52 | 30 | 4.0 | $2.5M | +5.4% | #175 of 386 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Hickory-Lenoir-Morganton, NC metro area?
Map listings as of September 2026 show 44 physical therapy clinics in the Hickory-Lenoir-Morganton metro area. 7 of them (16%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 23 businesses with payroll classed as physical, occupational and speech therapists in 2023.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on medical and dental services?
About $152M a year, or $1,016 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 44 physical therapy clinics on map listings, it comes to $3.5M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for physical therapy clinics?
The Hickory-Lenoir-Morganton metro area has 2.9 physical therapy clinics per 10,000 households, 46% below the U.S. rate of 5.4. Spending per clinic is $3.5M, 44% above the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, the Hickory-Lenoir-Morganton metro area would have about 63, against 44 on map listings. There is one business with payroll in the industry for every 6,503 households, against one for every 2,482 across the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 69 for physical therapy clinics (upper middle), #64 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.