Pets · Metro area · North Carolina
Pet businesses in the Hickory-Lenoir-Morganton, NC metro area
Competitor counts, household spending and official business counts for pet businesses in the Hickory-Lenoir-Morganton, NC metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #220 of 387 scored metro areas
#11 of 15 scored metro areas based in North Carolina
- Listings
- 167
- 24 chain locations (14%)
- Official establishments
- 71
- +15.0% since 2019
- Household spending a year
- $119.3M
- On pets · $797 a household
- Spending per listing
- $714K
- 19% below the U.S.
- Listings per 10k households
- 11.2
- 8% above the U.S.
- Population, 2025
- 376,890
- +3.2% since 2020
See the pet businesses around any address in the Hickory-Lenoir-Morganton metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Hickory-Lenoir-Morganton metro area comes to about $119.3M a year: $797 per household, 12% below the U.S. average. Spread across 167 pet businesses, that is $714K per business, 19% below the U.S. figure of $878K.
There are 167 pet businesses on map listings in the Hickory-Lenoir-Morganton metro area as of September 2026. Chain locations make up 14% of them, against 17% across the U.S. That is 11.2 per 10,000 households, 8% above the U.S. rate of 10.4.
In 2023, official counts showed 71 businesses with payroll in the Hickory-Lenoir-Morganton metro area classed as pet care, veterinarians and pet stores, up 15.0% from 2019. That is one for every 2,107 households, against one for every 1,852 across the U.S. Another 197 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $2.8M have gone to businesses classed as pet care, veterinarians and pet stores in the Hickory-Lenoir-Morganton metro area.
Population estimates put the population change in the Hickory-Lenoir-Morganton metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). The Hickory-Lenoir-Morganton metro area scores 47 (lower middle) on the Groundwork market score for pet businesses, ranking #220 of 387 scored metro areas and #11 of 15 scored metro areas based in North Carolina.
How the Hickory-Lenoir-Morganton metro area compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hickory-Lenoir-Morganton metro area | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 11.0 | 10.4 |
| Spending per listing | $714K | $817K | $878K |
| Households per official establishment | 2,107 | 1,719 | 1,852 |
| Official establishment growth, 2019–2023 | +15.0% | +15.0% | +11.4% |
| Population growth, 2020–2025 | +3.2% | +7.2% | +3.1% |
| Spending per household on pets | $797 | $899 | $909 |
| Median household income | $62,787 | $72,388 | $80,734 |
| Groundwork market score | 47 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 71+15.0% over the period
- Employees, 2023
- 693
- Annual payroll, 2023
- $25.9M
- One-person businesses, 2023
- 197Businesses with no payroll
- Map listings, September 2026
- 16724 chain locations
- Listings at the U.S. rate for this spending
- 136The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $2.8M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Hickory-Lenoir-Morganton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hickory-Lenoir-Morganton metro area
- Population, 2025 estimate
- 376,890+3.2% since 2020
- Households
- 149,578
- Median age
- 43.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 1,640 sq. mi.
- People per square mile
- 225
- Median household income
- $62,787+30.5% vs. 2015–2019, before inflation
- Average household income
- $83,592
- Median home value
- $215,600
- Jobs located here
- 158,748
- Daytime population
- 362,333Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hickory-Lenoir-Morganton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across North Carolina
Every North Carolina market ranked →The highest-scoring metro areas in North Carolina for pet businesses, numbered among those based in North Carolina (a market based in another state is listed without a number), with the Hickory-Lenoir-Morganton metro area marked.
Top metro areas in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goldsboro, NC | 74 | 33 | 6.9 | $1.1M | +3.8% | #35 of 387 |
| 2Rocky Mount, NC | 73 | 36 | 6.2 | $1.3M | +2.8% | #38 of 387 |
| 3Fayetteville, NC | 68 | 106 | 7.1 | $1.1M | +1.6% | #59 of 387 |
| 4Durham-Chapel Hill, NC | 68 | 238 | 9.6 | $1M | +7.5% | #61 of 387 |
| 5Burlington, NC | 68 | 60 | 8.6 | $962K | +8.5% | #62 of 387 |
| 6Raleigh-Cary, NC | 67 | 685 | 11.9 | $913K | +12.6% | #70 of 387 |
| 7Charlotte-Concord-Gastonia, NC-SC | 65 | 1,228 | 11.4 | $863K | +10.1% | #84 of 387 |
| Virginia Beach-Chesapeake-Norfolk, VA-NC | 63 | 638 | 9.0 | $1.1M | +0.9% | #94 of 387 |
| 8Greenville, NC | 60 | 59 | 7.9 | $989K | +5.4% | #111 of 387 |
| 9Greensboro-High Point, NC | 58 | 320 | 10.1 | $828K | +4.1% | #133 of 387 |
| 11Hickory-Lenoir-Morganton, NC | 47 | 167 | 11.2 | $714K | +3.2% | #220 of 387 |
Other business types in the Hickory-Lenoir-Morganton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses47
- Veterinarians52
- Pet grooming and boarding48
- Pet stores51
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Hickory-Lenoir-Morganton, NC metro area?
As of September 2026, map listings count 167 pet businesses in the Hickory-Lenoir-Morganton metro area. 24 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 71 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 15.0% from 2019. Official counts list 197 one-person businesses without payroll.
How much do households in the Hickory-Lenoir-Morganton, NC metro area spend on pets?
About $119.3M a year, or $797 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 167 pet businesses on map listings, it comes to $714K per business. It is estimated from the incomes of the 149,578 households in the Hickory-Lenoir-Morganton metro area and national spending patterns by income.
How does the Hickory-Lenoir-Morganton, NC metro area compare with the U.S. for pet businesses?
The Hickory-Lenoir-Morganton metro area has 11.2 pet businesses per 10,000 households, 8% above the U.S. rate of 10.4. Spending per business is $714K, 19% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Hickory-Lenoir-Morganton metro area would have about 136, against 167 on map listings. There is one business with payroll in the industry for every 2,107 households, against one for every 1,852 across the U.S. The official count rose 15.0% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Hickory-Lenoir-Morganton, NC metro area growing?
Population estimates put the Hickory-Lenoir-Morganton metro area at 376,890 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 149,578 households. Median household income in the Hickory-Lenoir-Morganton metro area is $62,787, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hickory-Lenoir-Morganton metro area scores 47 for pet businesses (lower middle), #220 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hickory-Lenoir-Morganton metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Hickory-Lenoir-Morganton metro area
Screening a site or an acquisition in the Hickory-Lenoir-Morganton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hickory-Lenoir-Morganton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.